AI-generated content is any text, images, or videos that are created by artificial intelligence technology. Many companies now use AI to help develop marketing content for specific audiences, topics, and platforms.
AI helps make lots of content quickly while maintaining consistency and quality. This helps them websites and companies run better campaigns, engage customers more, and get better results.
Our team reviewed the Statista report, and according to it, the market for AI was estimated at 15.84 billion U.S. dollars.
The source projected that the value would increase to more than 107.5 billion by 2028.
In this article, we’ll discuss the ways and benefits of using AI-generated content in marketing.
How Can Ai-Generated Content Be Used in Marketing?
Here are some of the best ways to use AI-generated content in marketing to enhance its effectiveness:
1. Product description: It is the details about the product, like main features and benefits. Here AI helps to create those attractive descriptions so that the customer can get a better understanding about your product.
2. social media posts: In marketing, social media posts play a great role. In this aspect, AI helps to make interesting content to promote your brand. It can create posts with attractive words and pictures. They help get more attention for your brand on social media.
Related article: 23 Highly Effective Social Media Distribution Tools
3. Advertisement: Generative AI can help your company to make your advertising work better and make campaigns more effective. AI can analyze large amounts of data to find the right audience for displaying ads.
It helps to create personalized advertisements for each person. According to Hootsuite report, 53% of IT leaders say their organizations use generative AI for marketing and advertising
Additionally, AI can create pictures and videos for advertising. It can create animated videos with characters and scenes to attract customers and help sell products in a fun way.
You can use them on websites, ads, and social media. This leads to increased sales and also generates higher revenue.
4. Email content: AI can make personalized email content for your marketing campaigns like subject lines and email messages. A report from Hubspot shows that 95% of marketers use generative AI for email creation.
5. Blog posts and website content: AI can make blog posts, articles, and website content that’s easy to understand and good for SEO. In this regard, an AI paragraph generator helps to create high-quality paragraphs for websites.
It can study topics well and present information in an interesting way to keep readers interested.
Benefits of Using AI-Generated Content in Marketing
Businesses can work better using AI-generated content. You can reach more people globally and run campaigns that matter to them. Here are the reasons why you should use AI-created content in your marketing strategy:
1. AI Helps Improve Content Quality
AI helps create better content for marketing. It generates detailed, informative, clear, error-free, and easy-to-read content. This improves the overall quality of the marketing content.
AI tools can check for proper grammar, spelling, and sentence structure to eliminate mistakes. They can also suggest better ways to rephrase ideas to make the writing more engaging and understandable.
AI maintains a consistent quality level across all marketing materials like website copies, email campaigns, social media posts, and advertisement descriptions.
Experts from Hubspot say that 79% of content marketers agree using generative AI can enhance the quality of the content they produce.
2. Generates New Idea and Enhance Creativity
AI is great for generating new ideas and concepts. Humans may not think of it, so this helps them come up with innovative ideas. AI handles difficult tasks to make it easy, just like an AI reword generator can take existing content and rephrase it to make a quality content .
For marketing, AI helps to create:
- Product descriptions
- Appealing slogans
- Funny social media posts
- Attractive images and videos
For example, AI might create an animated video. In which, a talking pencil describes itself as “the wooden wand that makes your thoughts dance across the page.”
AI’s creativity helps grab people’s attention. The creative AI content is more memorable and engaging. It’s better than boring and repetitive content.
3. Efficient and Speedy Content Creation
One big benefit of using AI for marketing is how fast it can create content. AI can quickly create:
- Blog posts
- Product descriptions
- Social media captions.
It’s much faster than if a person did it all. It researches the topic and writes quality content quickly. This way businesses can promote products and campaigns much faster. This helps companies be more productive.
AI tools are incredibly efficient at generating large volumes of written material in a short period of time. This allows businesses to rapidly update website content, send frequent email newsletters, and maintain an active social media presence.
AI can help companies create content faster. This means they can take advantage of quick opportunities and react to market changes faster. Instead of waiting weeks, new marketing campaigns can launch within days using AI-powered writing assistance.
4. AI Gives Automated Insights
AI tools can also help to analyze large amounts of data and provide valuable information and recommendations. It can quickly process and understand things like customer behavior, market trends, and content performance metrics.
For marketing, these automated insights from AI are extremely helpful. The AI can identify patterns and opportunities that humans may miss.
- It suggests the best times to post content
- Which topics are most popular
- Which words or phrases to use for better engagement
AI insights allow marketers to create more effective and targeted content that connects with their audience. This optimizes their campaigns and strategies.
5. AI Enables Cost-Cutting
Instead of paying people to write, companies can use AI tools with less cost. AI doesn’t need a salary – you just pay a small fee to use the software. This lets companies make lots of marketing content in an affordable way rather than hiring many writers.
It’s still important for humans to check and edit the AI work to make sure it’s perfect. Companies get high-quality and affordable marketing content using AI and human help.
We found a survey by Hubspot and according to it, 77% of marketers agree that generative AI will help them create content more efficiently.
6. Content Optimization and Strategy Development
Content optimization is important for getting more people to visit your website and see your content. Various AI tools are available like Semrush, SurferSEO, etc for content to work best.
AI can analyze what people search for and what they want to find online. Then, it suggests:
- Good keywords to use
- How many times to use them
- How many words to write
- How many headings and subheadings to use
- Which links to include
It can also check existing content to find where improvements can be made. Then it suggests new ideas based on what people like. With AI, companies can make their marketing better by using data to improve how they reach customers.
This makes it more likely for your website to show up higher in search results and attract the right visitors. However, in Semrush’s 2024 report on AI content marketing, 67% of small businesses use AI for content and SEO.
Manage SEO, content marketing, competitor research, PPC, and social media marketing all from a single platform for streamlined efficiency and effective results.
7. Increase Content Marketing ROI
Using AI for content marketing makes companies get more from their investment. AI helps make good content fast and at a low price. AI helps create high-quality and engaging content very quickly and affordably.
This content performs well, attracting more website visitors, and social media followers. This means more potential customers. However good content increases sales.
This means companies spend less but earn more from their content marketing using AI. The higher ROI (Return on investment) allows businesses to get maximum value and profits from their marketing budget.
According to Semrush report, 68% of companies report increased content marketing ROI using AI.
AI Content Marketing Drawbacks
AI content marketing has various benefits, but it also has some problems. We need to think about them carefully.
- One big issue is making sure the content is good and doesn’t have mistakes. Sometimes, AI-created content might have wrong facts or not make sense. We need to check it well before using that content. AI detector can help to find out that content. Then you can humanize it to make it quality content.
- Using AI for content marketing raises questions about what’s right and legal. We want to be clear, keep things private, and respect who owns ideas. AI could spread biases or wrong ideas unintentionally. Laws and rules are still being made to handle these issues.
Conclusion
Using AI-generated content in marketing brings many benefits. It makes marketing easier, faster, and more personal. AI helps create content quickly, improves search results, and modifies messages to specific audiences.
Combining AI’s analysis with human creativity creates amazing content. Through it, businesses stay competitive and companies can engage audiences. This leads to achieving real results with their content.
