Having a lot of social media accounts to keep up with can be stressful and cause you to miss out on chances.
Social media scheduling apps make this process easier by letting you quickly plan and post material on a number of different platforms. It can be hard to find the right tool when there are so many to choose from.
We looked at the best social media organizing tools to help you pick the right app for your needs. This will make managing your social media easier and more effective.
How Does Social Media Scheduling App Work?
A social media scheduling app helps you plan, organize, and automate the posting of content across various social media platforms. By scheduling posts in advance, these tools allow you to maintain a consistent presence online without needing to manually post each item. This not only saves time but also helps you reach your audience at optimal times for engagement.
Additionally, many of these apps provide analytics to track the performance of your posts, enabling you to refine your social media strategy based on what resonates most with your audience.
Zoho Social
Source: Zoho Social
Zoho Social is a dynamic social media scheduling tool designed to enhance the online presence of businesses. It simplifies the process of managing and scheduling posts, monitoring relevant hashtags, and tracking leads, all from one integrated platform.
Its ability to suggest optimal posting times based on audience engagement makes it a standout choice for savvy marketers.
- Streamlined post scheduling
- Real-time hashtag monitoring
- Lead management capabilities
- Optimal post-timing suggestions
- Unified management dashboard
- Integration with major social platforms
- Comprehensive analytics to track performance
View the Zoho Social pricing plan here.
A unique and powerful suite of software to run your entire business, brought to you by a company with the long-term vision to transform the way you work.
Post Planner
Source: Post Planner
Post Planner stands out in the crowded field of social media scheduling tools by specializing in streamlining content discovery and scheduling. It sources engaging content from a variety of online channels and enables easy scheduling to keep your social feeds active.
With its focus on fostering growth through quality and consistency, Post Planner helps brands maintain a compelling online presence.
- Advanced content discovery tools
- Simplified scheduling interface
- Access to diverse content sources
- Curated content suggestions
- Integration with major social platforms
- User-friendly dashboard
- Strategic posting advice
View Post Planner pricing plans here.
Schedule a month of posts in 5 min. Watch your Likes & followers grow. With AI-powered post creation, scheduling and recycling, you will spend 80% less time working.
Sprout Social
Source: Sprout Social
Sprout Social is a premier social media scheduling app that provides businesses with the tools to craft and execute a comprehensive social strategy. It excels in streamlining communication across platforms with its unified inbox and offers robust analytics that empower brands to publish impactful content.
Sprout Social is also known for enhancing engagement through precise scheduling and insightful data analysis, making it a favorite among serious marketers.
- Unified social media inbox
- Advanced scheduling options
- Comprehensive analytics dashboard
- Cross-platform communication management
- Detailed reports for content performance
- Auto-response and message tagging
- User-friendly interface and workflow optimization
View Sprout Social pricing plans here.
Discover the most robust and cohesive social media business solution, built to scale. Upgrade as you grow or cancel anytime.
Later
Source: Later
Later is Ideal for small businesses and content creators. It helps you organize posts that maintain and enhance your brand’s aesthetic. With its user-friendly interface, you can easily drag and drop photos into a visual planner, ensuring your feed looks exactly the way you envision it.
- Visual content calendar
- Drag-and-drop scheduling
- Instagram feed planner
- Multi-platform posting
- User-friendly interface
- Content preview before posting
- Tailored scheduling recommendations
View Later pricing plans here.
Whether you're a social media pro or just getting started, Later has you covered. The best social media marketing app, influencer marketing management platform & Link in Bio tool.
Sendible
Source: Sendible
Sendible is a powerful platform that caters especially to agencies managing multiple clients, offering robust features for scheduling, engaging, and analyzing social media performance. With Sendible, you can effortlessly coordinate content across all major platforms, ensuring your social media campaigns are both effective and efficient.
- Bulk scheduling options
- Integrated analytics for campaign tracking
- Direct blog and social media posting
- Customizable content calendar
- Social media listening tools
- Mobile app for on-the-go management
- Advanced collaboration features for teams
View Sendible pricing plans here.
Grow your audience, attract new customers, and reach your social media goals with an all-in-one platform.
Loomly
Source: Loomly
Loomly guides you through the process of creating, optimizing, and publishing content tailored to your audience. Loomly ensures your posts are primed for engagement and reach, making it easier than ever to connect with your target demographic effectively.
Best Features:
- Advanced audience targeting options
- Integrated content calendar
- Automated publishing capabilities
- Post optimization suggestions
- Real-time post previews and editing
- Comprehensive analytics and insights
- Integration with popular platforms and tools
View Loomly pricing plans here.
Reach new audiences and build your brand online with Loomly's easy-to-use social media management platform.
Hootsuite
Source: Hootsuite
Hootsuite allows you to manage, schedule, and analyze posts across multiple platforms from one dashboard. Ideal for businesses of any size, Hootsuite simplifies complex social tasks, ensuring you maximize engagement without stress. Experience the ease of automating your posts and accessing powerful analytics with Hootsuite.
- Multi-platform scheduling
- Comprehensive analytics dashboard
- Bulk scheduling options
- Auto-posting capabilities
- Customizable content calendar
- Integrated content creation tools
- Real-time social media monitoring
View Hootsuite pricing plans here.
Quickly and easily show which campaigns drive the most leads and conversions with Advanced Analytics. Plus, view your organic, paid, and web metrics in one dashboard.
CoSchedule
Source: CoSchedule
If you’re looking to streamline your entire marketing process, CoSchedule is the social media scheduling tool for you. It integrates with your blog and social media channels to simultaneously manage and publish content, enhancing efficiency.
With CoSchedule, you can plan, execute, and measure all your marketing campaigns in one visually appealing, easy-to-use platform. It’s a game-changer for marketers who need to stay organized and proactive.
- Marketing calendar integration
- Blog and social media synchronization
- Top Content Report for performance tracking
- Attachments from Google Drive and others
- Headline Studio for optimizing titles
- Easy collaboration across teams
- Comprehensive project management tools
View CoSchedule pricing plans here.
Feedly
Source: Feedly
If you find content curation overwhelming, Feedly is here to simplify your life. This top-tier social media scheduling tool aggregates content from across the web, offering you a seamless way to discover, organize, and share fresh content.
With Feedly, you can effortlessly keep your social media feeds vibrant and engaging by scheduling the best articles and insights directly to your channels.
Best Features:
- Automated content aggregation
- Easy content organization
- Seamless social media scheduling
- Integration with major platforms like Sprout Social
- Customizable news feeds
- Content discovery based on your preferences
- Efficient management of saved articles
View Feedly pricing plans here.
Tweetdeck
Source: Tweetdeck
If you’re aiming to enhance your Twitter management, TweetDeck is thesocial media scheduling tool you need. This free platform allows you to oversee multiple accounts, schedule tweets, and monitor your feeds all in one place. With TweetDeck, you can effortlessly coordinate your Twitter activity, making it simpler to engage with your audience and stay on top of trends.
Best Features:
- Manage multiple Twitter accounts
- Schedule tweets in advance
- Monitor multiple timelines in one view
- Alerts for new tweets
- Track mentions and engagements
- Customize columns for organized viewing
- Free to use with a straightforward interface
View Tweetdeck pricing plans here.
Buffer
Source: Buffer
Buffer is a social media scheduling app that allows you to schedule posts, analyze performance, and respond to social interactions across multiple platforms with ease.
Buffer is also known for its clean, intuitive interface that lets you streamline your social media tasks and focus more on engagement and less on management.
Best Features:
- Multi-platform posting and scheduling
- Analytics for performance tracking
- Engagement tools for timely responses
- Simple, user-friendly interface
- Planning and collaboration tools
- Direct responses to comments on Facebook and Instagram
- Tailored scheduling recommendations for optimal posting times
View Buffer pricing plans here.
MeetEdgar
Source: MeetEdgar
If you’re looking to maximize your content’s lifespan, MeetEdgar is the social media scheduling tool for you. This innovative app specializes in recycling evergreen content, ensuring your social feeds are always active without constant oversight.
With MeetEdgar, you can automate your posting schedule, categorize content for balance and variety, and keep your audience engaged with minimal effort.
Best Features:
- Automated content recycling
- Customizable content categories
- Easy scheduling calendar
- Direct posting to multiple platforms
- Engagement Analytics
- Support for Instagram, Facebook, Twitter, and more
- User-friendly interface for streamlined operations
View MeetEdgar pricing plans here.
Airtable
Source: Airtable
Airtable is more than just a scheduling app, it combines the best of database functionality with spreadsheet ease, allowing you to organize, plan, and collaborate on content like never before. Airtable’s customizable views and automation make it a powerful asset for teams wanting to stay ahead in their content game.
Best Features:
- Customizable database and spreadsheet hybrid
- Automated posting triggers
- Diverse content management templates
- Integration capabilities with social platforms
- Collaborative workspace for team input
- Visual and calendar planning views
- Advanced sorting and filtering options
View Airtable pricing plans here.
Planoly
Source: Planoly
If you’re passionate about maintaining a stunning social media presence, Planoly is designed for you. This intuitive tool helps content creators and marketers visualize and schedule their posts, ensuring a cohesive and attractive feed. With Planoly, you can plan your content effectively, track performance, and engage with your audience—all while keeping your visual aesthetics in check.
Best Features:
- Visual planning and scheduling
- Content creation tools
- Hashtag manager and analytics
- Stock photo library
- Sell it e-commerce integration
- This reminder for manual posting
- User-friendly interface for seamless operation
View Planoly pricing plans here.
Tailwind
Source: Tailwind
If you’re focused on mastering Pinterest and Instagram, Tailwind is the tool you need. It simplifies the process of scheduling posts, analyzing trends, and maximizing engagement. Tailwind’s unique features, like the SmartSchedule and hashtag finder, ensure your content reaches its full potential at the best times, making it a favorite among visual marketers.
Best Features:
- SmartSchedule to optimize posting times
- Hashtag suggestions for maximum reach
- Bulk image upload and scheduling
- Analytics for tracking engagement
- Customizable boards for Pinterest
- Interval scheduling for spaced-out posts
- Direct integration with Instagram and Pinterest
View Tailwind pricing plans here.
Features to Look for in a Social Media Scheduling Tool
When choosing a social media scheduling tool, there are several key features and considerations to keep in mind to ensure it meets your needs effectively:
- Platform Compatibility: Ensure the tool supports all the social media platforms you use, such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
- User Interface: Look for a tool with a clean, intuitive interface that makes scheduling, tracking, and analyzing posts straightforward.
- Scheduling Features: A good tool should offer flexible scheduling options, including the ability to post at specified times, queue posts for optimal times, and adjust schedules easily.
- Analytics and Reporting: It’s important that the tool provides detailed analytics to measure the performance of your posts. This can help you understand audience engagement and refine your strategy.
- Content Management: It is crucial to store, organize, and reuse content efficiently. Some tools also offer content creation features, which can be a bonus.
- Team Collaboration: If you work with a team, look for features that facilitate collaboration, such as multiple user logins, role assignments, and approval workflows.
- Automation and Integration: Features like auto-posting and integrating with other tools (such as CRM systems and content management platforms) can enhance efficiency.
- Cost: Consider the pricing structure to ensure it fits within your budget. Some tools offer more features at a higher cost, while others might be more basic but affordable.
- Customer Support: Reliable customer support is essential, especially when dealing with scheduled posts that must go out on time. Look for services that offer robust support through multiple channels.
Reasons to Use Social Media Scheduling Tools
Using social media scheduling tools offers several advantages that can enhance your marketing strategy and improve overall efficiency. Here are some of the key benefits:
- Consistency in Posting: Scheduling tools allow you to plan and automate the release of content across various platforms, ensuring a consistent presence that keeps your audience engaged. This is crucial for maintaining a dynamic social media calendar that aligns with your marketing goals.
- Time Management: By batching the creation and scheduling of posts at once, you save time. This efficiency frees you up to focus on other tasks, like strategy development or community engagement. It’s an essential aspect of top social media management practices.
- Optimal Timing: These tools often come with analytics that help identify the best times to post for maximum engagement. You can schedule posts for these peak times to ensure they have the greatest impact, leveraging social media analytics to optimize your strategy.
- Cross-Platform Management: Most tools support multiple social media platforms, allowing you to manage all your accounts from a single interface. This centralization simplifies the monitoring and updating of different social media profiles, especially when managing multiple social media accounts.
- Improved Workflows: With features designed for collaboration, such as content approval processes and team access controls, scheduling tools facilitate smoother workflows within teams. These functionalities are integral for social media managers and marketers to create content effectively.
- Strategic Planning: They enable you to visualize your marketing calendar, helping you strategically plan content around key dates, events, and promotions. This aspect is crucial for content planning and ensuring effective social sharing across multiple accounts.
- Analytics and Insights: Advanced tracking and reporting features provide insights into post performance, audience behavior, and campaign effectiveness, allowing you to continuously refine your strategy. These insights are vital for social media marketers aiming to elevate their campaigns.
- Reduced Stress and Error: Automated scheduling reduces the stress of having to post in real-time and decreases the likelihood of mistakes, such as missing posts or publishing at suboptimal times. Utilizing a scheduling tool that allows for precise timing and coordination across social channels can significantly enhance performance.
Content Creation Tools vs Social Media Scheduler
Content creation tools and social media schedulers serve different but complementary roles in digital marketing.
Content creation tools focus on the design and production of visual and textual content, offering features like templates, photo editing, and video creation to help marketers generate engaging posts.
Social media schedulers, on the other hand, are used to plan, organize, and automate the posting of this content across various social media platforms. They provide functionalities to schedule posts in advance, analyze engagement, and manage multiple accounts simultaneously, ensuring that the content reaches the audience at the most effective times.
Together, these tools streamline the entire process of creating and distributing content, making it more efficient and effective.
Final Verdict: Top Social Media Scheduling Tools
Choosing the right social media scheduling app can completely change how you do digital marketing, saving you time and improving your online profile.
Our guide gives you all the information you need to make an informed choice based on your unique needs by comparing the top 15 social scheduling apps based on their features, ease of use, and prices. It only takes a few clicks to handle social media well.
For more insights and tips on optimizing your social media efforts, don’t forget to check out our other Social Media Management articles. Discover more resources and expert advice to elevate your digital marketing game on our website.
Frequently Asked Questions
What is social media management software?
Social media management software is a comprehensive tool that allows you to execute your social strategy more efficiently by scheduling and publishing content, engaging in social listening, and analyzing performance across platforms.
Why is social listening important when choosing a social media scheduling tool?
Social listening helps you understand the conversations around your brand. This insight can guide you to create a social media posting schedule that resonates with your audience, leveraging the strengths of your social media management tools.
How does Hootsuite support scheduling for major social media platforms?
Hootsuite supports scheduling and publishing to major social media networks, allowing you to manage your social media posting schedule and content distribution effectively, all from one dashboard.
Can I use management software to distribute the same content across different platforms?
Yes, management software typically allows you to adapt and distribute content across platforms. However, it’s beneficial to tailor this content to fit the specific audience and interaction style of each platform.
How do I ensure my content strategy is effective with social media scheduling tools?
Utilize the analytics provided by social media management tools to track engagement and performance. This data will help you refine your strategy and determine what content to fill your schedule with for maximum impact.
