Top 10 Email Marketing Software
Looking for the perfect email marketing software can feel like searching for a needle in a haystack, right? Well, worry no more! Our “Top 10 Email Marketing Software” guide is here to cut through the clutter.
We’re talking about the tools that tackle the big headaches: from making automation a breeze, fitting into your tech stack without a hitch, to getting super specific with whom you’re talking.
Best Overall
Streamline your customer journey with advanced email automation, segmentation, and CRM integration.
Best for Automation
Create and automate personalized email campaigns with an intuitive drag-and-drop editor.
Most Affordable
Design, automate, and optimize your marketing with powerful tools for email, webinars, and more.
Easiest to Use
Run targeted email campaigns with easy automation and seamless integration into Zoho’s ecosystem.
These picks are all about giving you the features you need with zero fuss. Whether you’re aiming to get your audience more engaged or see your revenue climb, we’ve laid out the options that can get you there.
Get ready, because we’re about to walk you through the choices that could change the game for your business. Let’s find your email marketing match!
What Are the Top 10 Email Marketing Software?
Let us get into the specifics of each software to identify how they can serve your business objectives.
Softlist Take
ActiveCampaign stands out in email marketing software, renowned for its powerful email automation workflows that enable users to create personalized customer journeys with ease. Its seamless integration with CRM tools enhances lead tracking and management, making it an efficient choice for businesses looking to optimize their marketing efforts.
Its advanced capabilities make it a highly valuable investment for more experienced marketers, offering everything needed to scale email marketing strategies effectively.
Best
Overall
Price
Starts at $15/month
Discount
N/A
Promotion
Has free trial
ActiveCampaign is a comprehensive email marketing platform known for its advanced automation workflows and seamless CRM integration. It offers a robust set of tools that allow users to build highly personalized customer journeys.
With features like segmentation, predictive analytics, and multichannel marketing, businesses can manage their entire customer lifecycle efficiently. The platform may have a steeper learning curve, but its depth makes it ideal for seasoned marketers.
ActiveCampaign is best suited for those looking to scale and optimize their email marketing strategies.
Key Features
- Advanced email automation with visual workflows
- Seamless CRM integration for lead tracking and management
- Multichannel marketing (email, SMS, site messages)
- Segmentation and personalized email campaigns
- Predictive analytics and machine learning tools
- In-depth reporting and analytics for campaign performance
Pricing
- Starter: starts at $15/month
- Plus: starts at $49/month
- Pro: starts at $79/month
- Enterprise: starts at $145/month
2. MailerLite
Softlist Take
MailerLite is known for its simplicity, making it an accessible choice for users who need an easy-to-use email marketing platform. Its drag-and-drop editor provides an intuitive experience, particularly suitable for small businesses.
Best
Automation
Price
Starts at $10/month
Discount
10% if billed yearly
Promotion
Has 30-day free trial
MailerLite is highlighted as the best for small businesses due to its emphasis on simplicity and accessibility. The platform’s drag-and-drop editor offers an intuitive user experience, making it especially appealing to small business owners who need an easy-to-use tool for creating email campaigns. It is ideal for businesses focused on getting started without overwhelming complexity.
Key Features
- Drag-and-drop editor for easy email creation.
- CRM integration for better contact management.
- Automated workflows for targeted campaigns.
Pricing
- Growing Business: Starts at $10/month
- Advanced: starts at $20/month
3. GetResponse
Softlist Take
GetResponse is frequently chosen for its robust feature set, including advanced automation and webinar integrations, making it an excellent tool for scaling email marketing efforts.
Its comprehensive tools are considered valuable for growing businesses, though it does come at a higher price point. The platform’s customer support is often praised for being responsive and helpful.
Best
Affordability
Price
Email Marketing starts at $19/month
Discount
Save up to 18% with a 12-month plan
Promotion
Free sign up
GetResponse is celebrated for its versatility, offering not just email marketing but also webinars and landing pages. The automation workflow builder allows for the crafting of detailed, behavior-driven email campaigns, making it a comprehensive tool for marketers.
Key Features
- Email marketing combined with webinars and landing pages.
- Automation workflow builder for personalized campaigns.
- Advanced analytics to track and optimize efforts.
Pricing
- Email Marketing: $15.6/month/billed annually
- Marketing Automation: $48.4/month/billed annually
- Ecommerce Marketing: $97.6/month/billed annually
- GetResponse MAX: The prices start at $1099/mo/Billed monthly
4. Engagebay
Softlist Take
EngageBay offers an all-in-one marketing suite at an affordable price, making it attractive for small businesses. The service automation feature stands out, enabling efficient management of marketing, sales, and service tasks from one platform.
Best
Ease of Use
Price
All-In-One starts at $12.74/month
Discount
8% off for annual plans
Promotion
Free Demo
EngageBay provides a cost-effective, all-in-one marketing solution, particularly appealing to small businesses. Its service automation integrated marketing, sales, and service tasks into one platform, streamlining operations and enhancing efficiency.
Key Features
- All-in-one marketing, sales, and service automation.
- Affordable pricing for small businesses.
- CRM integration for streamlined operations.
Pricing
- Free: $0
- Basic: $14.99/per user/month, paid yearly
- Growth: $64.99/per user/month
- Pro: $119.99/per user/month
5. SendX
Softlist Take
SendX shines for marketers looking for an intuitive and affordable email marketing solution. The drag-and-drop email editor is particularly useful, allowing you to create beautiful emails without needing any technical knowledge.
You will also find the 1-click resend feature to un-openers very handy for boosting your engagement rates. It is designed to make email marketing straightforward even if you are not particularly tech-savvy.
Price
Starts at $9.99/month
Discount
Has a discount if you pay annually.
Promotion
Has free trial
SendX is a user-friendly email marketing tool that simplifies the process of creating and sending emails to enhance your marketing efforts. Its best feature includes an efficient drag-and-drop editor that makes it easy to design compelling emails quickly. Additionally, the automation capabilities allow you to schedule campaigns and segment your audience effectively, ensuring your messages reach the right people at the right time.
Key Features
- Drag-and-Drop Email Editor: Easily create visually appealing emails with no technical skills required.
- Email Automation: Set up automated email sequences based on user behavior and preferences.
- 1-Click Resend to Non-Openers: Quickly resend emails to subscribers who didn’t open the original, increasing engagement chances.
- List Segmentation: Categorize subscribers based on demographics, behaviors, and engagement to tailor campaigns.
- A/B Testing: Test different email versions to determine which performs best with your audience.
- Real-Time Analytics: Monitor campaign performance with detailed analytics and actionable insights.
- 24/7 Support: Access around-the-clock customer support for any issues or questions that arise.
Pricing
- Starts at $9.99/month for 1000 subscriber count. (The higher the subscriber count, the higher the price.)
Softlist Take
Freshworks CRM (formerly Freshmarketer) combines email marketing with a CRM to offer a more integrated approach to managing and engaging your contacts.
The email campaign optimization features, like split testing and customer segmentation, are particularly useful for tailoring your messages to different audience segments, ensuring higher engagement rates.
Price
$15/month
Discount
N/A
Promotion
Has Free trial
Freshworks CRM integrates email marketing with customer relationship management, offering a seamless approach to engaging contacts. The platform’s capability for email campaign optimization, including features like split testing and segmentation, ensures that messages are highly tailored to different segments of your audience, improving engagement and conversion rates.
Key Features
- Combines CRM and email marketing.
- Features split testing and segmentation for campaign optimization.
- Automation of workflows for efficient customer engagement.
Pricing
- Free: $0
- Enterprise: $18/month, with 500 marketing contacts, billed monthly
7. Hubspot
Softlist Take
Hubspot is praised for its comprehensive suite of features that cater not just to email marketing but to all aspects of inbound marketing. Its scalability makes it suitable for businesses of all sizes, and its integration capabilities are top-notch.
You’ll appreciate its workflow automation feature for streamlined campaigns.
Price
Starter: $20/month per seat
Discount
N/A
Promotion
Has free trial
GetResponse is celebrated for its versatility, offering not just email marketing but also webinars and landing pages. The automation workflow builder allows for the crafting of detailed, behavior-driven email campaigns, making it a comprehensive tool for marketers.
Key Features
- Email marketing combined with webinars and landing pages.
- Automation workflow builder for personalized campaigns.
- Advanced analytics to track and optimize efforts.
Pricing
- Email Marketing: $15.6/month/billed annually
- Marketing Automation: $48.4/month/billed annually
- Ecommerce Marketing: $97.6/month/billed annually
- GetResponse MAX: The prices start at $1099/mo/Billed monthly
8. Bitrix24
Softlist Take
If you’re diving into email marketing on a budget, Bitrix24 emerges as a highly affordable and robust option. You’ll appreciate the versatility of this tool, especially the ability to send emails directly from the CRM, which supports both static and dynamic segments, allowing for tailored email campaigns.
With a free plan that generously includes basic CRM features, tasks, and project tools, plus the ability to send up to 1,000 emails per month, it’s a boon for small businesses or solo entrepreneurs
Price
Basic starts at $61/organization/ month/billed monthly (includes 5 users)
Discount
Pay annually to save at least 20%
Promotion
Has free plan
EngageBay provides a cost-effective, all-in-one marketing solution, particularly appealing to small businesses. Its service automation integrated marketing, sales, and service tasks into one platform, streamlining operations and enhancing efficiency.
Key Features
- All-in-one workspace including CRM, task, and project management.
- Email marketing integrated with other communication tools.
- Collaboration features for team productivity.
Pricing
- Free: $0
- Basic: $61/organization/ month/billed monthly (includes 5 users)
- Standard: $124/organization/ month/billed monthly (includes 5 users)
- Professional: $249/organization/ month/billed monthly (includes 5 users)
9. Mailchimp
Softlist Take
Widely regarded as user-friendly, making it a favorite for small businesses and beginners. Its drag-and-drop email builder, straightforward interface, and comprehensive resources help users quickly get up to speed.
Its A/B testing feature is a standout, allowing you to refine your emails for better engagement.
Price
Essentials starts at $6.50/month for 12 months
Discount
Save 50% for 12 months
Promotion
N/A
Mailchimp is renowned for its user-friendly email marketing platform, offering a wide range of features from automation to analytics. Its A/B testing tool stands out, allowing users to test different email variations to optimize engagement and performance. This feature is especially useful for businesses looking to refine their marketing strategies and improve email open rates and conversions.
Key Features
- User-friendly email builder and campaign management.
- A/B testing for optimizing email performance.
- Detailed reports and analytics to track success.
Pricing
- Free: $0
- Essentials (500 Contacts): starts at $6.50/month for 12 months (The higher the contacts, the higher the price)
- Standard (500 Contacts): starts at $10/month for 12 months (The higher the contacts, the higher the price)
- Premium (500 Contacts): starts at $175/month for 12 months (The higher the contacts, the higher the price)
10. Klaviyo
Softlist Take
Known for its powerful automation features, especially for eCommerce businesses. Klaviyo allows for deep segmentation and personalization, making it possible to send highly targeted emails based on customer behavior.
The real-time data analytics tool is something you’ll find indispensable for targeted campaigns.
Price
251-500 Contacts starts at $20/month for Email
Discount
N/A
Promotion
N/A
Klaviyo excels in email marketing for eCommerce, offering advanced segmentation and personalization options to engage customers effectively. Its standout feature is the use of real-time data for creating personalized email campaigns, which can significantly boost conversion rates for online stores. This focus on data-driven strategies makes Klaviyo a top choice for eCommerce businesses looking to optimize their email marketing efforts.
Key Features
- Advanced segmentation and personalization for eCommerce.
- Real-time data analytics for targeted campaigns.
- Automated email sequences based on customer behavior.
Pricing
- Free: $0
- 251-500 Contacts starts at $20/month for Email only (The higher the contacts, the higher the price)
- 251-500 Contacts starts at $35/month for Email and SMS(The higher the contacts, the higher the price)
Conclusion
Choosing the right email marketing software is a crucial decision for any business looking to improve its communication strategies and enhance customer engagement. Through this guide, we’ve highlighted the top ten email marketing software options, each offering unique features and capabilities to address various business needs.
From advanced automation and precise segmentation to user-friendly interfaces and seamless integrations, these tools are designed to streamline your email marketing efforts and help achieve your marketing goals.
Armed with this information, you can confidently select a software solution that not only meets your requirements but also drives your marketing success forward. If you want to compare more email marketing software, you can read our other informative blogs for references.
People Also Ask
What is email marketing software?
Email marketing software is a tool that helps businesses automate and manage their email campaigns, allowing them to send personalized, targeted messages to their audience to boost engagement and sales.
Can I use email marketing software for free?
Yes, many email marketing platforms offer free versions or plans with basic features, which are great for small businesses or individuals starting out. However, advanced features may require a paid subscription.
How does email marketing software integrate with other tools?
Most email marketing solutions offer integrations with a variety of other business tools and platforms, such as CRM systems, social media, and e-commerce platforms, allowing for streamlined workflows and enhanced data utilization.
What features should I look for in email marketing software?
Key features to look for include automation capabilities, list segmentation, analytics and reporting, customizable email templates, and reliability in deliverability rates.
How can email marketing software improve customer engagement?
By using email marketing software, businesses can create personalized and targeted campaigns based on customer behavior and preferences, leading to higher engagement rates, improved customer loyalty, and increased sales.
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