Top 10 Email Marketing Software
Looking for the perfect email marketing software can feel like searching for a needle in a haystack, right? Well, worry no more! Our “Top 10 Email Marketing Software” guide is here to cut through the clutter.
We’re talking about the tools that tackle the big headaches: from making automation a breeze, fitting into your tech stack without a hitch, to getting super specific with whom you’re talking.
Best Overall
HubSpot offers an integrated platform with marketing, sales, and service software to grow your business.
Most Affordable
Design, automate, and optimize your marketing with powerful tools for email, webinars, and more.
Easiest to Use
Build and manage email campaigns with ease using customizable templates, contact management, and detailed performance insights.
These picks are all about giving you the features you need with zero fuss. Whether you’re aiming to get your audience more engaged or see your revenue climb, we’ve laid out the options that can get you there.
Get ready, because we’re about to walk you through the choices that could change the game for your business. Let’s find your email marketing match!
What Are the Top 10 Email Marketing Software?
Let us get into the specifics of each software to identify how they can serve your business objectives.
Softlist Take
GetResponse is frequently chosen for its robust feature set, including advanced automation and webinar integrations, making it an excellent tool for scaling email marketing efforts.
Its comprehensive tools are considered valuable for growing businesses, though it does come at a higher price point. The platform’s customer support is often praised for being responsive and helpful.
Best
Affordability
Price
Email marketing starts at $15.6/month (Billed annually)
Discount
Save up to 30% for 24-month plan
Promotion
Sign up for free
GetResponse is celebrated for its versatility, offering not just email marketing but also webinars and landing pages. The automation workflow builder allows for the crafting of detailed, behavior-driven email campaigns, making it a comprehensive tool for marketers.
Key Features
- Email marketing combined with webinars and landing pages.
- Automation workflow builder for personalized campaigns.
- Advanced analytics to track and optimize efforts.
Pricing
- Email Marketing: $15.6/month/billed annually
- Marketing Automation: $48.4/month/billed annually
- Ecommerce Marketing: $97.6/month/billed annually
- GetResponse MAX: The prices start at $1099/mo/Billed monthly
Softlist Take
SendX shines for marketers looking for an intuitive and affordable email marketing solution. The drag-and-drop email editor is particularly useful, allowing you to create beautiful emails without needing any technical knowledge.
You will also find the 1-click resend feature to un-openers very handy for boosting your engagement rates. It is designed to make email marketing straightforward even if you are not particularly tech-savvy.
Price
Starts at $9.99/month
Discount
Has a discount if you pay annually.
Promotion
Has free trial
SendX is a user-friendly email marketing tool that simplifies the process of creating and sending emails to enhance your marketing efforts. Its best feature includes an efficient drag-and-drop editor that makes it easy to design compelling emails quickly. Additionally, the automation capabilities allow you to schedule campaigns and segment your audience effectively, ensuring your messages reach the right people at the right time.
Key Features
- Drag-and-Drop Email Editor: Easily create visually appealing emails with no technical skills required.
- Email Automation: Set up automated email sequences based on user behavior and preferences.
- 1-Click Resend to Non-Openers: Quickly resend emails to subscribers who didn’t open the original, increasing engagement chances.
- List Segmentation: Categorize subscribers based on demographics, behaviors, and engagement to tailor campaigns.
- A/B Testing: Test different email versions to determine which performs best with your audience.
- Real-Time Analytics: Monitor campaign performance with detailed analytics and actionable insights.
- 24/7 Support: Access around-the-clock customer support for any issues or questions that arise.
Pricing
- Starts at $9.99/month for 1000 subscriber count. (The higher the subscriber count, the higher the price.)
Softlist Take
Freshworks CRM (formerly Freshmarketer) combines email marketing with a CRM to offer a more integrated approach to managing and engaging your contacts.
The email campaign optimization features, like split testing and customer segmentation, are particularly useful for tailoring your messages to different audience segments, ensuring higher engagement rates.
Price
$15/month
Discount
N/A
Promotion
Has Free trial
Freshworks CRM integrates email marketing with customer relationship management, offering a seamless approach to engaging contacts. The platform’s capability for email campaign optimization, including features like split testing and segmentation, ensures that messages are highly tailored to different segments of your audience, improving engagement and conversion rates.
Key Features
- Combines CRM and email marketing.
- Features split testing and segmentation for campaign optimization.
- Automation of workflows for efficient customer engagement.
Pricing
- Free: $0
- Enterprise: $18/month, with 500 marketing contacts, billed monthly
Softlist Take
HubSpot is an all-encompassing marketing suite that integrates CRM, email marketing, and automation tools, making it ideal for businesses looking to manage their marketing efforts in one place. Its best feature is the powerful automation capabilities that streamline marketing campaigns, saving time and enhancing efficiency. This comprehensive platform is particularly beneficial for businesses aiming to scale their marketing efforts seamlessly.
Price
Starter: $20/month per seat
Discount
N/A
Promotion
Has free trial
HubSpot is an all-encompassing marketing suite that integrates CRM, email marketing, and automation tools, making it ideal for businesses looking to manage their marketing efforts in one place. Its best feature is the powerful automation capabilities that streamline marketing campaigns, saving time and enhancing efficiency. This comprehensive platform is particularly beneficial for businesses aiming to scale their marketing efforts seamlessly.
Key Features
Integrated CRM, email marketing, and automation tools.
Comprehensive analytics and reporting.
Customizable email templates and workflows.
Pricing
Free: $0/month
Starter: $20/month per seat
Professional: $890/month (3 seats included)
Enterprise: $3,600/month (5 seats included)
Softlist Take
Keap excels in automating email marketing and managing customer relationships with its all-in-one CRM platform. The automation features are seamless, enabling workflows for follow-ups, lead nurturing, and sales tracking. Its user-friendly dashboard brings together email marketing, appointment scheduling, and task management into one place.
The customizable workflows make it easy to tailor marketing campaigns to specific business needs. Keap’s integrated tools provide a cohesive way to track leads and streamline client interactions. It’s a powerful solution for businesses aiming to grow their audience while staying organized and efficient.
Price
Starts at $299/month
Discount
Save up to 17% if billed annually
Promotion
N/A
Keap combines email marketing and CRM tools to streamline customer interactions and automate sales processes. Its automation capabilities are a standout feature, enabling businesses to set up workflows for follow-ups, lead tracking, and customer engagement. The platform integrates email marketing with client management, appointment scheduling, and task organization, making it an all-in-one solution.
Customizable templates and detailed analytics ensure campaigns align with business goals while providing valuable insights into performance. With its intuitive interface, Keap simplifies complex processes, allowing users to focus on growing their business. It’s a powerful tool for managing relationships and automating outreach effectively.
Key Features
CRM Integration: Combine email marketing with a full CRM to manage contacts and companies.
Sales Pipeline Automation: Automate sales processes with customizable pipelines and task automation.
Marketing Automation: Set up automated follow-ups and lead nurturing sequences.
Appointment Scheduling: Allow clients to book appointments directly, with automated confirmations.
Invoicing and Payments: Create quotes, contracts, invoices, and accept payments within the platform.
Text Messaging: Utilize automated, broadcast, and 1:1 text messaging for customer communication.
Dedicated Business Phone Line: Receive calls and texts through a dedicated line integrated into the platform.
Pricing
- Starts at $299/month
Softlist Take
SendPulse stands out for its multi-channel approach to email marketing, combining emails, SMS, and chatbots. The drag-and-drop editor makes designing campaigns simple, even for those without design experience. Its automation tools allow for personalized outreach, sending messages based on user behavior and preferences.
The free plan offers generous limits, making it an excellent choice for startups and budget-conscious users. The platform also provides performance tracking, ensuring campaigns meet engagement goals. SendPulse is ideal for businesses seeking a cost-effective and versatile tool to connect with their audience on multiple platforms.
Price
Standard starts at $10/month
Discount
Pay annually to save at least 20%
Promotion
Has free plan
SendPulse is a versatile email marketing software that supports multi-channel communication, including emails, SMS, and chatbots. Its drag-and-drop editor and pre-designed templates make campaign creation quick and accessible for users of all skill levels. The automation features enable personalized outreach, triggering messages based on user behavior and preferences.
With detailed performance analytics, businesses can monitor campaign success and optimize future efforts. The free plan offers generous limits, making it a cost-effective choice for startups and small businesses. SendPulse is an excellent option for engaging audiences through multiple platforms while maintaining a cohesive marketing strategy.
Key Features
Multi-Channel Marketing: Engage audiences via email, SMS, web push notifications, and chatbots.
Automation 360: Create complex automated workflows for personalized customer journeys.
Email Templates: Access a variety of customizable templates for professional email design.
CRM System: Manage customer relationships with an integrated CRM.
Landing Pages and Pop-ups: Build landing pages and pop-ups to capture leads and promote products.
Online Course Builder: Create and sell online courses with built-in tools.
Subscription Forms: Design and implement forms to grow your contact list.
Analytics and Reporting: Monitor campaign performance with detailed reports and statistics.
Pricing
Free: $0
Standard: Starts at $10/month
Pro: Starts at $12/month
Softlist Take
Constant Contact simplifies email marketing with its easy-to-use interface and a variety of customizable templates. The platform makes campaign creation straightforward, allowing for quick editing and personalized touches. Its robust contact management system ensures precise audience segmentation for targeted outreach.
The detailed performance reports provide valuable insights into email success rates, making adjustments easy for future campaigns. With additional tools for social media and event management, it’s a versatile solution for growing engagement. Constant Contact is particularly effective for businesses looking to streamline their email marketing efforts while maintaining a professional touch.
Price
Lite starts at $12/month
Discount
N/A
Promotion
Has free plan
SendPulse is a versatile email marketing software that supports multi-channel communication, including emails, SMS, and chatbots. Its drag-and-drop editor and pre-designed templates make campaign creation quick and accessible for users of all skill levels. The automation features enable personalized outreach, triggering messages based on user behavior and preferences.
With detailed performance analytics, businesses can monitor campaign success and optimize future efforts. The free plan offers generous limits, making it a cost-effective choice for startups and small businesses. SendPulse is an excellent option for engaging audiences through multiple platforms while maintaining a cohesive marketing strategy.
Key Features
Multi-Channel Marketing: Engage audiences via email, SMS, web push notifications, and chatbots.
Automation 360: Create complex automated workflows for personalized customer journeys.
Email Templates: Access a variety of customizable templates for professional email design.
CRM System: Manage customer relationships with an integrated CRM.
Landing Pages and Pop-ups: Build landing pages and pop-ups to capture leads and promote products.
Online Course Builder: Create and sell online courses with built-in tools.
Subscription Forms: Design and implement forms to grow your contact list.
Analytics and Reporting: Monitor campaign performance with detailed reports and statistics.
Pricing
Free: $0
Standard: Starts at $10/month
Pro: Starts at $12/month
Softlist Take
AWeber is renowned for its robust autoresponder capabilities, which empower you to automate email sequences with precision and effectiveness.
This feature is particularly advantageous for nurturing customer relationships through automated follow-ups. Whether you’re aiming to engage prospects, educate clients, or drive conversions, AWeber’s autoresponder functionality provides a reliable and efficient solution to streamline your email marketing efforts.
Price
Lite starts at $14.99/month
Discount
Save Up To 16% Annually
Promotion
Has free plan
AWeber offers a robust platform for automated email sequences, making it perfect for nurturing customer relationships. Its autoresponder feature is notably beneficial for setting up email series triggered by specific actions, enhancing engagement without manual effort. |
Key Features
Autoresponder functionality for automated email sequences.
Comprehensive email template library.
Detailed analytics and reporting tools.
Pricing
Free: $0
Lite: Starts at $14.99/month
Plus: Starts at $29.99/month
Unlimited: Starts at $899/month
Softlist Take
Zoho Campaigns really simplifies the email marketing process, making tasks like building email lists and automating campaigns straightforward and effective.
Its ease of use and integration features stand out, offering a seamless experience across Zoho’s suite of products. Its affordability and comprehensive features make it a strong contender for anyone looking to streamline their marketing efforts
Price
Standard starts at $4/month
Discount
Save up tp 25% for yearly plan
Promotion
Has free plan
Zoho Campaigns is a comprehensive email marketing solution designed to empower businesses in crafting and dispatching emails that engage and convert. It shines with its ease of use, seamless integration with other Zoho apps, and features such as advanced segmentation and automated workflows which efficiently target specific audience groups. A standout feature is its detailed analytics, enabling users to track campaign performance and optimize strategies for better engagement and results. |
Key Features
Drag-and-drop editor for easy email creation.
CRM integration for better contact management.
Automated workflows for targeted campaigns.
Pricing
Free: $0
Standard (500 contacts): Starts at $4/month (The higher the contacts, the higher the price)
Professional (500 contacts): Starts at $6/month (The higher the contacts, the higher the price)
Agency Plan: Starts at $583/year for 10,000 contacts (The higher the contacts, the higher the price)
Softlist Take
EngageBay offers an all-in-one marketing suite at an affordable price, making it attractive for small businesses. The service automation feature stands out, enabling efficient management of marketing, sales, and service tasks from one platform.
Price
All-In-One starts at $12.74/month
Discount
8% off for annual plans
Promotion
Free Demo
| EngageBay provides a cost-effective, all-in-one marketing solution, particularly appealing to small businesses. Its service automation integrated marketing, sales, and service tasks into one platform, streamlining operations and enhancing efficiency. |
Key Features
All-in-one marketing, sales, and service automation.
Affordable pricing for small businesses.
CRM integration for streamlined operations.
Pricing
Free: $0
Basic: $14.99/per user/month, paid yearly
Growth: $64.99/per user/month
Pro: $119.99/per user/month
Conclusion
Choosing the right email marketing software is a crucial decision for any business looking to improve its communication strategies and enhance customer engagement. Through this guide, we’ve highlighted the top ten email marketing software options, each offering unique features and capabilities to address various business needs.
From advanced automation and precise segmentation to user-friendly interfaces and seamless integrations, these tools are designed to streamline your email marketing efforts and help achieve your marketing goals.
Armed with this information, you can confidently select a software solution that not only meets your requirements but also drives your marketing success forward. If you want to compare more email marketing software, you can read our other informative blogs for references.
People Also Ask
What is email marketing software?
Email marketing software is a tool that helps businesses automate and manage their email campaigns, allowing them to send personalized, targeted messages to their audience to boost engagement and sales.
Can I use email marketing software for free?
Yes, many email marketing platforms offer free versions or plans with basic features, which are great for small businesses or individuals starting out. However, advanced features may require a paid subscription.
How does email marketing software integrate with other tools?
Most email marketing solutions offer integrations with a variety of other business tools and platforms, such as CRM systems, social media, and e-commerce platforms, allowing for streamlined workflows and enhanced data utilization.
What features should I look for in email marketing software?
Key features to look for include automation capabilities, list segmentation, analytics and reporting, customizable email templates, and reliability in deliverability rates.
How can email marketing software improve customer engagement?
By using email marketing software, businesses can create personalized and targeted campaigns based on customer behavior and preferences, leading to higher engagement rates, improved customer loyalty, and increased sales.
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