It can make a huge difference if you have the right tools to close deals and meet your sales goals. You can use outbound sales tools to speed up the process and get more done, whether you’re working alone or with a business-to-business team.
This blog post will talk about 15 of the best outbound sales tools that will help you close more deals faster and do a better job overall. You need these tools to stay ahead, not just because they’re useful.
Read on to find out which ones might work best for you and how they can make your sales process easier. Are you ready to see them? Now let’s begin.
Key Takeaways
- Streamlining Sales Processes: Outbound sales tools help automate repetitive tasks like scheduling emails and updating prospect lists, allowing sales teams to focus on closing deals and building relationships.
- Enhancing Sales Engagement: These tools improve customer engagement by providing insights into prospect behaviors and needs, increasing the chances of conversion through targeted outreach.
- Sales and Marketing Alignment: Outbound sales tools facilitate collaboration between sales and marketing teams, ensuring both are aligned in moving prospects through the sales funnel effectively.
- Optimizing the Sales Pipeline: Many of the tools offer features like cold-calling templates, automated follow-ups, and lead scoring, helping teams build and manage a stronger sales pipeline.
- Customization and Integration: The best outbound sales tools integrate seamlessly with CRMs and allow for customizable workflows, ensuring they meet the specific needs of any sales team or business.
Why You Need Outbound Sales Tools
Streamlining Your Sales Process
Outbound sales tools are designed to streamline your sales activities. From automating routine tasks to organizing your sales pipeline, these tools help ensure that your sales team can focus on what they do best—selling.
Automation tools take care of the repetitive parts of the sales process, such as scheduling emails or updating your list of prospects, allowing your sales reps to concentrate on more strategic activities like negotiating deals and building relationships.
Enhancing Sales Engagement
Using tools like LinkedIn Sales Navigator or various sales engagement platforms allows you to engage with your potential customers more effectively.
These platforms provide sales intelligence that can sharpen your prospecting tools, giving you insights into the needs and behaviors of your prospects. This targeted approach not only improves engagement rates but also increases the chances of converting prospects into actual customers.
Integrating Sales and Marketing Efforts
The alignment between sales and marketing teams is crucial, and outbound sales tools facilitate this by providing a common platform where both teams can track the effectiveness of their efforts.
These tools ensure that every communication tool helps move a prospect through the sales funnel, from awareness to decision-making.
Optimizing the Outbound Sales Process
Outbound sales software for SDRs (Sales Development Reps) often includes features that optimize the entire outbound sales process.
This can range from providing templates for cold calling scripts to setting up automated follow-ups after an initial outreach.
With sales prospecting tools, your team can generate a more robust sales pipeline, enhancing overall sales efforts.
Choosing the Right Tools
Not all tools are created equal, and the ’16 best outbound sales software’ list is a great starting point to find the software that matches your specific needs.
These tools are not just about automation; they are about enhancing the capabilities of your outbound sales team, providing essential outbound sales features that can help you tailor your approach to each prospect.
15 Best Outbound Sales Tools
1. HubSpot Sales Hub – Best for Inbound and Outbound Sales Integration
Source: HubSpot Sales Hub
HubSpot Sales Hub could be your go-to if you need seamless integration with marketing tools. It excels in automating repetitive tasks, letting you focus more on closing deals. The user interface is remarkably user-friendly, making it easy to adopt and implement across teams.
You’ll appreciate how it centralizes communication, allowing for smoother follow-ups. It’s also packed with features like email tracking and scheduling that boost productivity.
- Email Automation: Automate email sequences and follow-ups.
- Meeting Scheduling: Sync calendars and schedule meetings directly from the CRM.
- Live Chat: Engage visitors in real time on your website.
- Sales Analytics: Track performance with customizable reports.
- Pipeline Management: Visualize and manage your sales pipeline efficiently.
View HubSpot Sales Hub pricing plans here.
Transform your business into a revenue generating machine by creating delightful customer experiences.
2. Zoho CRM – Best for Small to Medium Enterprises
Source: Zoho CRM
Zoho CRM is an excellent option for small to medium-sized businesses looking for an affordable yet powerful tool. It’s known for its ease of use and flexibility, making it suitable for various industries.
The platform offers excellent customization options to fit your specific sales workflows. Automation of tasks like lead scoring and follow-ups can free up valuable time. Plus, its ability to integrate with a wide array of apps ensures that you have all your tools in one place.
- Multichannel Communication: Manage email, social media, and calls in one platform.
- Automation of Sales Activities: Streamline daily tasks with custom automation rules.
- Artificial Intelligence: Get predictions and recommendations from Zia, Zoho’s AI assistant.
- Customizable Dashboards: Track key metrics that matter most to your business.
- Third-party Integrations: Extensive integration options with popular apps.
View Zoho CRM pricing plans here.
A unique and powerful suite of software to run your entire business, brought to you by a company with the long-term vision to transform the way you work.
3. Pipedrive – Best for Visual Sales Pipelines
Source: Pipedrive
Pipedrive will transform the way you manage your sales pipeline. Its visual approach to sales management helps you clearly see your progress and focus on the right deals.
With Pipedrive, setting up activities and tracking deal progress becomes straightforward. Its mobile app ensures you’re always connected, and custom reports let you dig deep into metrics.
If your priority is maintaining a tidy sales funnel, Pipedrive is a tool you should consider.
- Activity Reminders: Never miss a follow-up with timely reminders.
- Deal Rotting: Alerts when deals are inactive for too long.
- Mobile CRM: Access your pipeline from anywhere.
- Custom Fields and Filters: Tailor the system to your process needs.
- Web Forms: Capture leads directly from your website.
View Pipedrive pricing plans here.
As you do activities and drive deals forward, Pipedrive monitors your performance like a coach.
4. Reply.io – Best for Multichannel Sales Campaigns
Source: Reply.io
Reply.io is a superb choice if you’re looking for a tool that supports multichannel outreach. It helps automate not just emails but also calls and social media interactions.
The platform’s AI features assist in personalizing communication at scale, increasing your chances of engagement.
With Reply.io, you can manage all your outreach channels in one place, making it easier to maintain a consistent message. It’s particularly effective for teams that value cohesive customer interactions.
- AI Email Sorting: Prioritize emails based on engagement likelihood.
- Task Automation: Streamline your daily outreach tasks.
- Omnichannel Sequences: Coordinate across email, calls, and social media.
- Native Dialer: Make calls directly from the platform.
- Integration Ecosystem: Works with many third-party applications.
View Reply.io pricing plans here.
5. Salesforce Sales Cloud – Best for Comprehensive CRM Solutions
Source: Salesforce Sales Cloud
If you’re looking to streamline your sales process with a powerful CRM, Salesforce Sales Cloud is a fantastic choice. It’s not just about managing contacts; it offers analytics that help you understand sales trends and customer behaviors.
The platform is highly customizable, which means it can grow with your business. You’ll find it invaluable for tracking sales activities and managing your sales team’s performance. Plus, its mobile app lets you work from anywhere, keeping you connected to your deals on the go.
Key Features
- Lead and Opportunity Management: Efficiently track and convert leads.
- Advanced Reporting: Detailed insights and analytics dashboards.
- Mobile App: Full CRM functionality on mobile devices.
- Einstein AI: Predictive analytics and automated data entry.
- Customizable Workflows: Tailor the CRM to fit your sales processes.
View Salesforce pricing plans here.
6. Apollo.io – Best for Data-Driven Sales Prospecting
Source: Apollo.io
Apollo.io is ideal for you if data-driven decision-making guides your sales strategy. It not only offers tools for email sequencing and calling but stands out with its enriched database for prospecting. You can filter by numerous criteria to find the best leads.
Its integrations with popular CRM systems streamline your workflow, and the built-in analytics provide insights to refine your approach. Apollo.io equips you to engage prospects more effectively with less effort.
Key Features
- Enriched Contact Data: Access detailed profiles for better targeting.
- Sales Sequences: Set up multi-step campaigns for automated outreach.
- Lead Scoring: Prioritize leads based on their engagement and potential.
- Analytics Dashboard: Monitor the effectiveness of your strategies.
- CRM Synchronization: Keeps your records up-to-date across platforms
View Apollo.io pricing plans here.
7. Outreach – Best for Sales Engagement
Source: Outreach
Outreach shines when it comes to boosting your sales team’s productivity through automation. It helps in creating a structured sales process with sequences that ensure no follow-up is missed.
The tool integrates effortlessly with major CRMs to maintain a single source of truth. You’ll find its analytics powerful for measuring the effectiveness of different sales strategies. Outreach is a robust platform for teams looking to scale their outreach efforts effectively.
Key Features
- Sequence Automation: Automated follow-ups and task reminders.
- A/B Testing: Test and optimize different outreach strategies.
- CRM Integration: Seamless connection with major CRM platforms.
- Voice and Dialer Capabilities: Integrated calling within the platform.
- Machine Learning Insights: Guidance on the best times and methods for outreach.
View Outreach pricing plans here.
8. Autoklose – Best for B2B Sales Automation
Source: Autoklose
Autoklose targets B2B sales with a platform that automates your outreach and follows-up sequences. If your goal is to save time while increasing reach, this tool fits the bill. It offers a plethora of pre-made email templates that can be customized to match your messaging.
Tracking responses and managing campaigns is made simple with its intuitive dashboard. Autoklose integrates with major CRMs, helping keep your data synchronized and current.
Key Features
- Targeted Campaigns: Build campaigns that reach the right audience.
- Template Management: Customize and store your email templates.
- B2B Database Access: Connect with decision-makers across industries.
- Real-Time Analytics: Get immediate insights into campaign performance.
- CRM Integration: Keep all your sales data aligned and accessible.
View Autoklose pricing plans here.
9. Yesware – Best for Email Outreach
Source: Yesware
Yesware is perfect if your sales strategy heavily relies on email. It integrates directly into your email client, providing tools like email tracking and template creation that save time and offer valuable insights.
The real-time notifications let you react instantly when a prospect opens an email. Yesware simplifies personalizing communication, which can significantly increase your response rates. It’s an essential tool for anyone looking to make their email outreach more effective.
Key Features
- Email Tracking: Know when and how often your emails are opened.
- Templates: Pre-built templates for consistent messaging.
- Campaign Reports: Detailed analytics on email campaign performance.
- Attachment Tracking: See who viewed and downloaded email attachments.
- Salesforce Integration: Sync activities and data with Salesforce.
View Yesware pricing plans here.
10. Leadfeeder – Best for B2B Website Visitor Tracking
Source: Leadfeeder
Leadfeeder shines by letting you know which businesses are visiting your website and showing interest in your products. It uses this data to help you target the right companies with your outreach efforts.
The tool integrates with your CRM to enhance lead data automatically and provides tools to improve follow-up timing based on visitor behavior. If converting web traffic into sales leads is crucial for your strategy, Leadfeeder is a tool you’ll want to use.
Key Features
- Visitor Identification: See which companies are browsing your site.
- Lead Qualification: Score leads based on their web activity.
- Automatic CRM Updates: Keep lead data fresh and actionable.
- Custom Feeds: Filter and sort leads to focus your efforts.
- Email Alerts: Stay informed about high-potential visitors.
View Leadfeeder pricing plans here.
11. Close – Best for Calling and Email Integration
Source: Close
Close is your go-to if high-volume calling is at the core of your sales strategy. This tool integrates calling with your CRM, allowing for seamless management of all communications.
It provides an exceptional user experience designed to minimize clicks and save time. Automated call logging reduces manual entry, ensuring no details are missed. If your team spends a lot of time on the phone, Close enhances productivity with its streamlined interface.
Key Features
- Built-in Calling: Make and receive calls directly within the platform.
- Smart Views: Filter and manage leads effectively.
- Bulk Email Sending: Reach multiple contacts quickly.
- Time-Saving Automation: Automatic follow-ups and task reminders.
- Sync with Multiple Devices: Ensure accessibility and consistency across devices.
View Close pricing plans here.
12. Groove – Best for Salesforce Users
Source: Groove
If you’re a Salesforce user, Groove aligns perfectly with your existing setup, optimizing your sales process without the need for significant adjustments. It automates workflows and offers valuable insights directly within Salesforce, ensuring that your data stays synchronized.
Groove’s analytics help you understand how your strategies are performing, allowing for timely adjustments. It’s particularly effective for teams that need deep integration with Salesforce to drive sales efficiency.
Key Features
- Salesforce Integration: Deep, native integration with Salesforce.
- Flows Automation: Automate repetitive tasks within Salesforce.
- Email and Calendar Sync: Keep your communications and schedules aligned.
- Account-Based Playbooks: Tailor strategies to individual accounts.
- Engagement Analytics: Detailed insights into team and individual performance.
View Groove pricing plans here.
13. DiscoverOrg – Best for High-Quality Lead Data
Source: DiscoverOrg
DiscoverOrg could be the game-changer for your outbound strategy, especially if high-quality, accurate lead data is what you seek.
This tool provides detailed organizational charts and contact information that are regularly updated. It’s perfect for strategic outreach, allowing you to target decision-makers effectively.
With DiscoverOrg, you can plan your pitches with insights into company budgets, priorities, and technology stacks, making each approach as relevant as possible.
Key Features
- Org Charts: Access detailed decision-maker hierarchies.
- Real-Time Data Updates: Always have the latest information.
- Technology Insights: Understand what technologies potential clients use.
- Market Intelligence: Gain insights into industry trends and company news.
- Integration Capabilities: Connect with popular CRMs and marketing tools.
Pricing DiscoverOrg pricing plans here.
14. ZoomInfo – Best for Comprehensive B2B Database Access
Source: ZoomInfo
ZoomInfo provides a comprehensive B2B database that helps you target and connect with decision-makers. Its data is constantly refreshed, ensuring you have the most current information at your fingertips.
The tool is fantastic for scaling your outreach efforts with access to millions of business contacts. Whether you’re looking to refine your target list or enhance existing customer profiles, ZoomInfo offers the breadth and depth of data necessary for precise targeting.
Key Features
- B2B Contact Database: Extensive profiles on businesses and professionals.
- Buyer Intent Signals: Identify prospects showing interest in similar solutions.
- Sales Automation Tools: Streamline your outreach processes.
- Advanced Filtering: Narrow down leads with specific criteria.
- WebSights: Track who visits your website and their behavior.
View ZoomInfo pricing plans here.
15. SalesLoft – Best for Team Collaboration in Sales
Source: SalesLoft
SalesLoft provides you with a platform that’s ideal for fostering team collaboration and enhancing the overall sales process. It offers tools for email templating, cadence management, and detailed analytics to understand what’s working and what isn’t.
If you aim to keep your sales team aligned and informed, SalesLoft’s capabilities ensure everyone stays on the same page. It’s a great choice for teams looking to refine their sales messages and methods collaboratively.
Key Features
- Cadence Scheduler: Automate contact at crucial intervals.
- Template Sharing: Foster consistency and best practices across the team.
- Conversion Intelligence: Analyze what leads to sales success.
- Team Performance Tracking: Monitor and manage team activities.
- Mobile Access: Keep connected and responsive while on the move.
View Salesloft pricing plans here.
Criteria for Selecting the Best Outbound Sales Tools
Key Features to Look For:
When choosing outbound sales software, focus on finding tools that offer comprehensive automation features, robust analytics, and seamless integration with other sales and marketing platforms.
The ability to customize the tool to fit the specific needs of your sales process is also crucial. Look for tools that support both B2B sales prospecting and B2C environments as your business might evolve over time.
Scalability and Flexibility
The best outbound sales tools grow with your business. They should be scalable, meaning they can handle an increasing amount of work or their capability to be enlarged to accommodate that growth. Whether you are part of a small team or a large enterprise, the tool should meet your needs at every stage of your business’s growth.
User Experience
A tool is only as good as its usability. If the software has a steep learning curve, it might slow down your sales process rather than speed it up. Choose tools that are known for their ease of use and have a friendly user interface.
Integration Capabilities
Your outbound sales tools should easily integrate with other systems, such as CRM platforms and other automation software used by your sales and marketing teams. This integration helps maintain a seamless flow of information and reduces the chances of errors.
Cost-Effectiveness
Finally, consider the cost relative to the features and benefits provided. The best sales tools provide a return on investment by increasing sales or reducing the time your team spends on non-sales activities. Tools that offer free trials or demos give you a chance to evaluate their effectiveness before making a financial commitment.
Implementing Outbound Sales Tools in Your Strategy
Once you’ve selected the outbound tools that give you the best fit, the next step is implementation. This phase is crucial and requires careful planning to ensure that the tools are used to their fullest potential.
- Training Your Team For tools to help your sales team effectively, comprehensive training is essential. Ensure that every outbound sales rep understands how to use the new tools. This might include training on specific features of sales engagement tools or best practices for using sales intelligence tools to gather data on prospects.
- Integrating Tools into Sales Operations Integration is more than technical—it’s about making the tools a seamless part of your sales strategies. This means ensuring that tools for automating sales activities are aligned with your sales goals and that your team is comfortable using them as part of their daily workflow.
- Monitoring and Adjusting Like any strategic implementation, monitoring the effectiveness of outbound sales tools is crucial. This involves checking how these tools impact sales productivity and making adjustments where necessary. It’s also about listening to feedback from your sales professionals about the tools’ functionality and usability.
Measuring Success with Outbound Sales Tools
To truly understand the impact of your outbound sales tools, you need to measure how they contribute to your overall sales success.
Look at key performance indicators like the number of outbound prospecting leads generated, the efficiency of outbound email campaigns, or improvements in sales cycle times.
These metrics will tell you whether the tools designed to accelerate sales growth are actually delivering on that promise.
Final Thoughts
The 15 Best Outbound Sales Tools to Try Out This Year can really help you streamline your sales process, save time, and increase results. Whether you’re after email automation, CRM integration, or multi-channel communication, these tools have you covered.
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Frequently Asked Questions
Are Outbound Sales Tools Suitable For Small Businesses?
Yes, many tools offer scalable pricing and features that are suitable for small businesses, allowing them to efficiently manage outbound sales efforts without breaking the bank.
Can I Integrate Outbound Sales Tools With My Existing CRM?
Most outbound sales tools offer seamless integration with popular CRM systems, ensuring that all your customer data and communications are stored in one place for easy access and management.
How Much Do The Best Outbound Sales Tools Cost?
The pricing varies depending on the tool and the features you need, ranging from free plans with basic features to premium options costing $50 to $500 or more per month.
Are There Free Outbound Sales Tools Available?
Yes, some outbound sales tools offer free versions with limited features. These can be a good starting point for small teams or businesses on a budget.
Do These Tools Support Multi-Channel Outreach?
Yes, many outbound sales tools allow for outreach via multiple channels such as email, phone, SMS, and social media, helping sales teams connect with leads in various ways.
