Social media management platform is becoming increasingly popular in today’s world. Everyone is looking for the right tool to manage their social media accounts and social media strategy from social media managers to small businesses. The problem is that there are so many options out there it can be hard to find the one that best suits your social media tools needs.
But not to worry! This blog post will give you a complete guide to the best social media management platforms and tools on the market. You’ll also find tips for finding the right one for your business and how to use them effectively.
Why Should Small Businesses Use Social Media?
Social media is a great way to market your products or services to a broader audience. You can reach more people without spending a lot of money on advertising. It’s also an excellent way to get people interested in your business. People are more likely to buy from you if they like you, and social media makes it easier for them to get to know you by creating social media posts. When someone follows you on Facebook, they’re more likely to read your updates, which means that you gain more exposure than if they were browsing through the pages of their newsfeed.
What are Social Media Management Tools?
Social media management is the process of promoting, curating, and scheduling content on various social media platforms. It can also include analyzing data from these platforms to help you understand your audience better and make strategic decisions about what to publish next as your social media marketing strategy.
Social media management tools are designed to help you do all this and more. They make it easier to manage multiple accounts from one place, schedule posts in advance and track the performance of your content. The options below will vary in price, features, and ease of use but each one has something unique to offer.
Few things to keep in mind when purchasing a social media management tool
Social media management tools are all the rage right now. While it’s great to be able to see a ton of information about your social media marketing stats, take note of these few things when considering purchasing a tool:
What does it cost?
Many social media management tools are free, and many others have a free trial period. However, some have monthly or annual fees that can add up if you’re using them on more than one platform.
How much does it integrate with other software?
You might already be using Google Analytics for website analytics. If so, you may want to check whether the social media networks tool integrates with that, since that would save you from having to switch between them all the time.
Will it offer you value beyond simply posting content?
If you plan on purchasing a tool, see if it can offer something beyond just posting content on your behalf. Some examples are scheduling, measuring engagement and conversations around your brand, website, and content, and identifying influencers who could help spread your message and social media marketing efforts, further. If none of those are important to you—and they may not be—you’ll probably be fine with just uploading posts in batches and scheduling each one individually as needed.
Can you control the types of posts it creates for you?
If a tool only allows you to select from preset templates (like an Instagram account that curates content from other sites), be aware that this may limit its usefulness. You might want to consider designing custom templates instead and using them as needed or even hiring social media manager to create them for you if need be.
Is it easy to use?
If you’re not tech-savvy or simply don’t have the time to learn how to use a tool, it might not be right for you. You may want to look into hiring someone else who can help run your accounts instead.
What features does it offer?
Some tools offer a wide range of options while others are more limited. Look at what each tool offers and decide if they meet your needs.
What makes the best social media management tool?
As more and more brands and businesses continue to enter the social media space, it’s become a lot more competitive to stand out from the crowd. To make sure your messages reach your audience, you need to be able to manage them effectively. There’s no one-size-fits-all approach to managing your business’s online reputation; every strategy needs to be customized for every business, its customers, and its social media efforts. But there are a few social media management tools that can help streamline the process.
It’s important to consider what user experience you want while using a social media management tool. For example, do you want an application where you can post updates or prefer having someone else handle your accounts on your behalf?
Different tools are better suited for different kinds of users. Some products offer management features that require a subscription fee while others do not; those with fee-based services may provide additional customization options that the free versions cannot. Also, some tools are better suited for small businesses than others because they offer limited features and less flexibility.
Many types of applications are used as social media management tools, but most fall into three categories: scheduling, publishing, and analytics. Social media scheduling tools let users plan or schedule their posts on a specific date and time. These categories help manage multiple social media accounts on different platforms simultaneously. Publishing tools allow users to post content directly from their computers, smartphones, or tablets. Analytics tools track data about posts, likes, and retweets to help businesses gauge how effective their social media campaigns are.
5 Best Social Media management tools
Hootsuite – Best for Analytics
Hootsuite is a dashboard that allows you to post updates on multiple social networks at once. It has a clean, minimal interface that is easy to navigate. The analytics report is the most in-depth of all the tools we tested. Hootsuite offers a free version and a paid version, which allows users to access more features.
Quickly and easily show which campaigns drive the most leads and conversions with Advanced Analytics. Plus, view your organic, paid, and web metrics in one dashboard.
Zoho – Best All-in-One Tool
Zoho is a fantastic tool for managing all of your business’ needs, and its suite of free tools includes social media management. Zoho Social provides robust scheduling features, a campaign and lead management system, and the ability to manage multiple accounts.
A unique and powerful suite of software to run your entire business, brought to you by a company with the long-term vision to transform the way you work.
Loomly – Best for Large Team Collaboration
Loomly is a social media calendar and publishing tool that allows teams to collaborate on a variety of social media campaigns. From replying to comments, scheduling posts, and publishing content to Facebook, Twitter, LinkedIn, Instagram, and more, Loomly helps businesses manage their social media presence by centralizing all of the content in one place.
Reach new audiences and build your brand online with Loomly's easy-to-use social media management platform.
MeetEdgar – Best for Automation
MeetEdgar is a social media management tool that can save you time while creating consistent, high-quality content. It’s ideal for businesses with multiple social media profiles and a number of employees who need to post on their behalf, including PR and marketing firms, small business owners and online retailers.
Buffer – Best Budget Option
Buffer is one of the best budget-friendly tools for scheduling posts to Twitter and Facebook. If you’ve got a ton of content, using this tool will save you time and energy on managing multiple accounts.
Conclusion
Social media is an important part of modern business, whether you’re a small startup or an established company. Having the right tools to manage your social media presence can help you reach new customers and grow your brand.
FAQs
How do I choose the right social media management software?
The best social media management tools will help you stay organized and save time. They’ll also be easy to use so that you can focus on creating content instead of managing your social media accounts. If you have multiple employees who need access to the same account at different times, look for software that allows multiple users with different permissions levels.
Why should I use social media management tools?
Social media management tools can help you stay on top of your social media accounts, whether you have one or dozens. They can also save time by automating repetitive tasks and alerting you when important updates happen.
What can I do with a social media management tool?
Social media management tools are designed to help you manage your social media accounts. They can be used to schedule posts and monitor your analytics, as well as provide insights into what content is popular with your followers. Many also offer options for managing multiple accounts at once.
