SEO Tools Software

SEO Tools Review: Using Serpstat For Keyword Research And SEO On Search Engines

Posted by Mae Virtucio - Softlist.io Writer
Posted on March 14, 2023
Updated on June 17, 2024

Overview of SEO Tools

Search engine optimization (SEO) has been around for decades now. It’s a concept that keeps growing and moving, prompting even startups and small businesses to use it on their websites. The truth is that a website can hardly (if not impossibly) survive tough online visibility competition without SEO. Thus, it’s important to use SEO tools to rank high in the SERPS of search engines.

So, what are SEO tools?

Whether free or paid SEO tools, these instruments enable website owners and digital marketers to optimize their websites and grow their visibility in search engines. They analyze various factors affecting visibility and provide insights and recommendations on improving a website’s performance in search results.

Some common SEO tools feature keyword suggestions, finding broken links, link building, SEO audit, keyword ideas, and SEO metrics. Keyword research helps you identify your website’s most valuable and relevant keywords as an SEO strategy.

Interested in using SEO tools, including free keyword research tools and SEO data processing? Read on and learn about one of the best SEO tools, Serpstat.

What Is Serpstat And How Can It Help You Beat Google Analytics?

Serpstat is an all-in-one SEO platform that provides tools for keyword research, competitor analysis, backlink tracking and analysis, SEO audit, and more. Launched in 2013, it has become a popular tool for digital marketers and SEO professionals to promote their Google business profile.

For competitor analysis, users can compare the keywords collected from their sites against yours in search volume, competition level, cost-per-click, and the number of search results. What makes it unique is the tool’s ability to adapt the keywords to specific countries or languages, giving you a more local SEO strategy.

Regarding SEO audit tools, it lets users identify and fix technical issues that may harm their site’s SEO performance. The platform also offers a content marketing tool to help users identify popular topics in their niche and find opportunities to create content that will resonate with their audience.

Serpstat

Start making your job easier and more efficient with Serpsat! Get traffic, visibility, number of backlinks, and other SEO metrics

Start for Free

Features And Benefits Of Using Serpstat For Google Analytics

Unlike free SEO tools, Serpstat offers unique features that can benefit all business sizes. Check out this roundup of what this paid SEO tool can do for you.

Rank Tracking

If you want to know how your website ranks for specific keywords, Serpstat is what you need. This rank-tracking feature allows businesses to monitor their website’s search engine ranking for specific keywords. You can track your rankings across different search engines like Google, monitor competitors, generate customized reports, and analyze keyword performance over time. With this, you can identify opportunities to optimize your content and drive more traffic to your site.

Finding Keywords

If you want to use a keyword research tool besides the Google keyword planner, then Serpstat is your best bet. It lets you enter a URL, domain, or a particular keyword, and this SEO tool will return a list of related keywords, their search volume, competition level, and SEO metrics.This tool lets you identify which keywords your target audience is searching for and optimize your content accordingly. But it’s not just your keywords but those of your competitors that allow you to leverage them and improve your SEO strategy.

Backlink Analysis

Backlinks are important as they help raise your authority as a website. And when you use Serpstat, you get insights into your website’s backlink profile. How many backlinks do you have? Get the quality of those links, the anchor text they used, and the referring domains. Moreover, you can find new backlink opportunities by analyzing your competitors’ backlink profiles.

Website SEO Audit

Not sure about the strength of your website? Then, you need Serpstat’s website audit feature.Providing a detailed report on your website’s strengths and weaknesses, this feature assesses your pages for technical issues, such as missing tags, loading speeds, and broken links. Not only that, but it also suggests ways to fix any identified issues, helping you optimize your website for better user experience and visibility

Local SEO

If you need your website to rank locally, let Serpstat help you by tracking your local rankings and analyzing your competitors’ local search strategies. With the local SEO feature, you can manage your company’s online reputation and local listings.Serpstat Pricing

Individual: $59/month

Team: $119/month

Agency: $479/month

If you need more data, you can Contact Serpstat for custom pricing.

For more detailed information on the features, you can check Serpstat’s website.Pros And Cons Of Using SerpstatEven though Serpstat is not a free tool, it has many integrations and can be used with Bing webmaster tools, Google Search Console, Google Trends, and Google Data Studio. However, it’s not perfect, and it also has its own pros and cons.Pros

Continuous Development

As Serpstat is not perfect like other free tools, the developers continuously update it to improve its capabilities. So, if you purchase a plan, you know that you’re paying for what is being offered today and for everything that the software will be.

Multi-Tiered Pricing Plans

Don’t you just hate it when software lets you pay for features you don’t need or use? One of the best parts about Serpstat is that it lets you pay only for what you need. And should you lack some features or credits, you can always upgrade your subscription.

Clear Reports

While some software uses vague terms in their reports, Serpstat explains all this jargon to ensure you understand what is on the report. This makes it easier for users to explain the reports to their clients, team, or management when necessary.Cons

Daily Query Limit

One of the cons some users mention is the daily query limit, which can be frustrating for users dealing with large data. However, you can upgrade your subscription for added credits to circumvent this.

Price

Some users are looking for a free version, saying the pricing plans are pricey. It offers a 7-day free trial, which is a good option for them.

Serpstat

Start making your job easier and more efficient with Serpsat! Get traffic, visibility, number of backlinks, and other SEO metrics

Start for Free

Frequently Asked QuestionsWhat Is Serpstat, and Why Is It Important for SEO?It is a powerful SEO tool for keyword research, competitor audit, backlink analysis, and site audit. It offers a wide range of features to help improve website ranking and visibility.Can You Provide a Detailed Review of Serpstat?Serpstat is a comprehensive SEO tool that offers in-depth analysis similar to tools like Ahrefs and SEMrush. It provides features such as site audit, keyword research, and rank tracking, making it a valuable asset for digital marketers.How Does Serpstat Compare to Other SEO Tools like Ahrefs or Semrush?It offers a full-fledged suite of tools for keyword research, competitor analysis, and site audit, similar to Ahrefs and SEMrush. It is super easy to use and provides the data you need to make informed decisions for your SEO strategy.What Are the Key Features of Serpstat for Keyword Research?Its keyword tool provides a massive list of organic keywords, their difficulty, and insights into your competitors’ top keywords. It also offers a PPC analysis to help you target the right keywords.How Does Serpstat Help with Backlink Analysis?Its backlink analysis tool highlights your website’s backlink profile and helps you identify areas for improvement. It also offers a list of referring domains and their authority to enhance your link-building strategy.Can Serpstat Assist with Competitor Audit and Analysis?Yes, it lets you view your competitors’ top keywords, PPC strategies, and backlink profiles. It helps you understand their market share and bidding strategies, enabling you to stay ahead of the competition.How Does Serpstat Support Website Analysis and Optimization?Serpstat’s site audit tool comprehensively analyzes your website’s technical SEO, domain authority, and keyword performance. It helps you create a strong optimization strategy to improve your website’s visibility.Final Thoughts: Why Should You Choose Serpstat Over Other Paid And Free SEO Tools?Choosing the right SEO tool can significantly impact your online success, and Serpstat offers compelling reasons to be your go-to choice. One of its standout features is the comprehensive Serpstat Backlink analysis, providing deep insights into your competitors’ strategies.With its intuitive interface, Serpstat makes it easy to uncover keywords they’re bidding on, giving you a competitive edge. As highlighted in many Serpstat reviews, its robust capabilities in keyword research, rank tracking, and site audit functionalities position it as a leader in the field.

Moreover, Serpstat’s unique focus on “growth hacking allows you to identify and leverage opportunities for rapid growth. Compared with other paid and free SEO tools, the value and depth of Serpstat’s offerings are unmatched, making it an essential tool for any serious digital marketer.And while using Serpstat, learn more about other SEO tools that might be useful to you. Read our other blogs to learn more about work automation blogs.