“You never get a second chance to make a first impression.”
And this statement is true about the world of videos as well. Think about your favorite YouTuber or TikToker. Do you believe you loved them only because of their charisma, personality, or content alone?
No doubt these factors are also important for video success and building a fanbase, but chances are that the visual presentation, including the background, contributed to your love as well, as it is actually one of the first things most viewers tend to notice when they start watching a video.
Why is it so? Most people are highly visual creatures, and our brains process images far faster than text or spoken words. Before we start listening to a presenter, we subconsciously start taking in the visual cues around them. This can shape our perception before a single word is spoken.
Here is an example for you: say you are looking for a beauty tutorial on YouTube. In one video, you see a cluttered, disorganized room and poor lighting in the background.
It seems far from saying, “Hey, you can trust me! I’m an expert!” Instead, you may lack confidence in the person’s expertise, getting constantly distracted by the chaos behind them and finding it hard to focus on what they say.
And now, picture a different scenario. Imagine the same video, but this time the background is filled with aesthetic decor and quality lighting, ideally matching the content of the tutorial.
It feels more professional and credible, right? The reason behind this shift is that human brains are wired to seek something aesthetically pleasing and consistent. So, when a background fits the content, it doesn’t simply make the video look better but also makes the person in it more trustworthy.
So, before you decide to record a video with a background, let’s explore what benefits it offers and discover some tips to follow.
Establishing Your Identity for Your Video Success
Your background is like your visual signature, which can tell your viewers a lot about you. Just think about it: almost every major brand you know has a consistent, unique look and feel.
This applies to video content as well. Whether it’s a specific color scheme, a set design, or even virtual backgrounds with AR technology, these elements help viewers instantly recognize and remember the brand.
