Running an eCommerce store is a stressful chore. Tracking inventory, monitoring sales, managing shipping—there’s a lot on the table, making it challenging to manage. However, platforms like Shopify tackle these challenges with ease. That’s why it has the largest market share of 29% among all eCommerce platforms in the US.
However, even Shopify can sometimes fall short when it comes to custom requirements. Let’s say you want to automate inventory tracking across multiple warehouses or brick-and-mortar stores and update stock in real-time with some additional features.
Finding a plug-and-play solution cannot be the right solution in such a case. So, the last and best resort is a custom Shopify app. A custom-made Shopify app will work the way you need to simplify what you want to do in a few taps. Let’s look at some reasons for a custom Shopify app development.
Here are the key reasons for custom Shopify app development:
Enhanced User Experience
Imagine walking into a store where everything is perfectly tailored to your preferences. From the products on display to the music playing in the background, everything feels like it was designed just for you. That’s what a custom Shopify app can do.
You can develop an app that personalizes the shoppers’ experience, which, on average, can increase your revenue by 5 to 15%. Or, in some cases, more than 25%. Focusing on your customers’ needs and preferences allows you to construct a shopping experience that is more relatable and connects to everyone.
With a custom app, you can suggest products according to the order of the items a user has browsed, localize the checkout process, and even make exclusive offers for each user. Such a personalized experience enhances the customer experience and pushes users towards conversion and customer retention.
Increased Sales and Conversions
Sales and conversions are the key goals for any brand, and the eCommerce business is no exception. Having a personalized Shopify app can go a long way in helping you drive more sales and conversions.
For example, you could create a virtual try-on feature for your apparel website. Such a feature will allow customers to check how the jogger will actually fit them in real life. The more clear shoppers are about the fit, the more chances they’ll buy the product.
The goal is to offer an improved user experience that uplifts customer satisfaction levels, translating into conversions, retention, and loyalty.
