How to Identify Quick Win Opportunities Which Can Gain Faster PPC Results

To achieve the first conversion lift, PPC optimization often requires a lengthy multi-month ramp-up. This delay in progress can hamper momentum.

However, unlocking a few quick wins early on could accelerate your path to performance payoff. Rather than overhauling everything at once, you can identify common fast opportunity areas that will produce short-term traction.

This guide from the UAWC Agency outlines frameworks for identifying low-hanging fruit across accounts during initial audits.

Low-Hanging Fruit Keyword Gaps

One effective way to quickly boost PPC traction is to aggressively expand existing campaigns by applying relevant, high-potential keyword gaps that are missing search volume.

What does this mean exactly?

Essentially, to gain more in your PPC efforts, look for semantically related keywords and topics pertinent to your products/services that have not yet been targeted. These could include different product variants, related categories, location modifiers, technical specifications, etc.

For example, if you sell basketball sneakers, related gaps may be:

• Different shoe models (Nike Lebron, Air Jordan)
• Materials (leather basketball shoes)
• Types (indoor, outdoor, men’s, women’s)
• Users (youth, professional)
• Descriptors (durable, lightweight)

The goal is to rapidly scale up keyword relevance in PPC campaigns during initial setup, using tools that can automatically suggest volumes of additional opportunities.

Instead of simply guessing these, you can leverage tools such as:

• Google Keyword Planner for ID volume intersections;
• SEMRush for related keywords by category;
• Search query analysis to spot frequent variants;
• Competitor click-stream mining to expose gaps;
• Google Smart bidding to direct more of your budget to the best-performing keywords.

This strategy works by instantly aggregating additional demand potential beyond your current visibility. Trimming weaker performers comes later – first focus on capturing the available traffic.