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The Impact Of Social Media On Job Prospects For Students

The Impact Of Social Media On Job Prospects For Students
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Some can’t understate how much social media affects job chances, especially for college students. According to a recent study by Zippia, 73% of job seekers aged 18-34 (mostly students) found their jobs through social media. Moreover, 84% of organizations use it for recruitment. 

In this blog, we aim to highlight social media’s positive impact on job prospects while also addressing its challenges and best practices.

Positive Impacts of Social Media on Job Prospects

Friends sitting outdoors, using phones with social media icons above them.

Source: Canva Pro

Social media platforms can be used to achieve many things and increase the chances of landing a perfect job. Some of the ways these platforms can be helpful are:  

1. Personal Branding

    Social media platforms offer unparalleled opportunities for students to boast about their interests, talents, and the industry they wish to serve. 

    Students can leverage platforms like LinkedIn, Instagram, X (formerly Twitter), etc. to shape their personal brand image by posting content related to their industry or engaging with industry-specific content. 

    By sharing industry-related content, engaging in debates and discussions, and highlighting their achievements and skills, students get to design their own portfolios for potential employers.

    2. Networking Opportunities