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According to a report by Campaign Monitor ,
But with so many email newsletter tools out there, it’s hard to know which one will give you the best bang for your buck. And with prices ranging from $10 to $1,000+ a month, choosing the right tool can feel overwhelming.
In this guide, we’ll take a closer look at 10 of the best email tools , break down their costs, and show you how they can help boost your customer engagement
Key Takeaways Diverse Pricing and Features : Email newsletter tools cater to various budgets, from free plans to premium options exceeding $1,000/month, offering features like automation, segmentation, and analytics to suit businesses of all sizes.Importance of Automation and Personalization : Most tools emphasize email automation and behavioral triggers, allowing businesses to send personalized, timely content, which significantly enhances customer engagement and conversions.Ease of Use and Customization : Platforms often include drag-and-drop editors and customizable templates, making it easy for users without technical expertise to design professional emails aligned with their brand.Multi-Channel and Advanced Capabilities : Many tools provide multi-channel features (e.g., SMS marketing), CRM integration, and analytics, enabling businesses to refine strategies and track performance effectively.Free Plans as a Starting Point : Several platforms offer free or trial plans, allowing businesses to explore features and understand their engagement impact before committing to paid versions. What Makes a Good Newsletter Tool? When searching for the best email newsletter software, it’s important to focus on several key features to ensure you select a tool that suits your needs.
First and foremost, the ideal email newsletter platform should be user-friendly, allowing you to create and send emails quickly without a steep learning curve. Look for an intuitive email editor or a drag-and-drop email builder that makes the design process simpler, even if you lack advanced design skills.
Additionally, email marketing automation features are essential. Tools that provide automation allow you to send personalized content based on your subscribers’ actions, making your email campaigns more engaging.
It’s also crucial to find newsletter templates or a builder that enables you to customize your newsletter easily, allowing you to concentrate on creating content rather than worrying about layout.
Another important consideration is the email deliverability rate, which determines the likelihood of your emails reaching your subscribers’ inboxes instead of being directed to spam folders. Many email platforms offer generous free plans, enabling you to test their features before committing to a paid service.
10 Best Email Newsletter Platforms or Tools Constant Contact is ideal for small businesses and nonprofits looking to grow their email list and engage their audience with email newsletters . It’s easy to use and includes helpful tools like event marketing and surveys .
Pricing :
Free trial : 60-day trialPremium plans : Start at $12/month Key Features :
Email Templates : Professionally designed templates for easy customization.Email Automation : Set up triggered emails and automated sequences.List Management : Manage and segment your contact list based on interests and behaviors.Event Marketing : Tools to promote and manage events via email.Reporting & Analytics : Real-time analytics to measure email performance and ROI. Best For :
Small businesses Non-profits Event organizers Customer Engagement Features :
Event RSVP and email reminders Personalized follow-ups based on behaviorEmail list segmentation for targeted campaignsEmail automation to nurture customer relationships This is a comprehensive marketing platform that includes CRM integration and powerful email marketing tools. It’s ideal for businesses looking for a more advanced solution for email engagement and customer management.
Pricing :
Free plan : Up to 2,000 emails per month to 1,000 subscribersPremium plans : Start at $50/month Key Features :
Email Marketing Automation : Automate email sequences and personalized workflows.CRM Integration : Seamlessly integrates with HubSpot’s CRM to track customer interactions.Lead Scoring : Prioritize leads based on engagement and behaviors.Personalization : Personalize emails and campaigns based on contact information.Reporting & Analytics : Advanced reports to track email campaign success and customer engagement. Best For :
Medium to large businesses Companies looking for advanced email marketing features Businesses needing CRM integration for improved customer engagement Customer Engagement Features :
Behavioral triggers for personalized emailsSegmentation and email personalization Email automation for follow-ups and workflowsAnalytics for tracking open rates, click-through rates, and conversions
HubSpot CRM
Transform your business into a revenue generating machine by creating delightful customer experiences.
Moosend is a budget-friendly email marketing platform offering email automation , personalized campaigns , and A/B testing . It’s perfect for small businesses and e-commerce sites wanting to scale their email marketing efforts without breaking the bank.
Pricing :
Free trial : 30-day free trialPremium plans : Start at $9/month Key Features :
Email Campaign Builder : Drag-and-drop editor to create responsive email campaigns.Marketing Automation : Automate email sequences, triggered messages, and customer journeys.Advanced Segmentation : Create dynamic segments based on subscriber behavior and preferences.Landing Pages : Build custom landing pages to convert visitors into subscribers.A/B Testing : Test different email elements to maximize engagement and conversions. Best For :
Small businesses E-commerce stores People looking for affordable email marketing software with automation features Customer Engagement Features :
Automation sequences that target customers based on behaviorPersonalized email content using segmentationReal-time reporting to track engagementA/B testing to improve content and subject lines
moosend
Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth.
ActiveCampaign is an advanced email marketing software that integrates CRM , email automation , and sales tools to create highly targeted campaigns. It’s perfect for businesses that want deep insights into customer interactions and advanced email engagement features.
Pricing :
Free trial : 14-day free trialPremium plans : Start at $15/month Key Features :
Email Automation & Drip Campaigns: Powerful workflows to nurture leads automatically.CRM & Sales Automation: Built-in CRM features to manage leads and sales pipelines.Segmentation & Personalization: Deep segmentation and custom fields for highly personalized emails.Advanced Analytics & Reporting: Track email performance, revenue generation, and campaign effectiveness.SMS & Messaging: Ability to send SMS messages alongside email campaigns.Machine Learning & Predictive Sending: Uses AI to optimize email timing for each recipient.Ecommerce Automation: Integrates with ecommerce platforms for automated cart abandonment emails. Best For :
Growing businesses with advanced marketing needs Businesses that need CRM integration with their email marketing E-commerce stores looking to improve engagement Customer Engagement Features :
Advanced segmentation to send targeted messagesBehavior-based email automation Email personalization using dynamic contentDetailed analytics to track performance and optimize campaigns
ActiveCampaign
The email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
GetResponse is a feature-packed email marketing platform with tools for email automation , landing page building , and even webinar marketing . It’s a great choice for e-commerce businesses and those looking to monetize their newsletter .
Pricing :
Free trial : 30-day free trialPremium plans : Start at $15/month Key Features :
Email Automation: Advanced workflows and autoresponders.Landing Pages & Forms: Create optimized landing pages and subscription forms.A/B Testing: Test email subject lines, content, and sending times.Segmentation: Target subscribers with personalized content based on their behavior.Ecommerce Integrations: Integrates with Shopify, WooCommerce, and other ecommerce platforms.Analytics & Reporting: Real-time insights into open rates, click-through rates, and conversions.Webinars: Host and automate webinars directly from the platform. Best For :
E-commerce businesses Online marketers Businesses looking to monetize their newsletter or expand into webinars Customer Engagement Features :
Personalized emails based on customer behaviorEmail automation for abandoned cart emails, welcome sequences, etc.Webinar integration for enhanced customer interactionAdvanced analytics to measure engagement and optimize email campaigns
GetResponse
An affordable, easy platform to send emails, grow your list, and automate communication.
This is one of the most popular email marketing platforms , known for its user-friendly email editor and robust features. It’s a great choice for small businesses and startups who need an easy-to-use solution for email campaigns and email automation .
Key Features :
Email Campaign Builder : Intuitive drag-and-drop editor to design emails.Marketing Automation : Automate emails based on user behavior and triggers.Audience Segmentation : Segment your audience for more personalized campaigns.Analytics & Reporting : Track email performance, sales, and engagement metrics.Landing Pages : Create landing pages to capture leads and drive conversions. Pricing :
Free plan : Up to 500 subscribers and 500 emails per month.Premium plans : Start at $10/month for additional features and higher sending limits. Best For :
Small businesses Startups Bloggers Businesses looking for basic email marketing and easy-to-use tools Customer Engagement Features :
Behavioral triggers for sending personalized emailsSegmentation for targeted campaignsAutomation for personalized follow-ups Analytics to measure engagement like open rates, click-through rates, etc. Benchmark Email offers affordable and easy-to-use email marketing software with drag-and-drop email building and automation features. It’s an excellent option for small businesses wanting to enhance their email marketing without a complicated setup.
Pricing :
Free plan : Send up to 3,500 emails per month to 500 subscribersPremium plans : Start at $13.99/month Key Features :
Drag-and-Drop Email Editor : Easy-to-use editor for creating professional emails.Automation : Set up automatic email workflows based on subscriber actions.Subscriber Management : Tools for managing and segmenting your email list.Email Analytics : Track open rates, click-through rates, and other key metrics.Signup Forms : Create custom forms to grow your subscriber list. Best For :
Small businesses New email marketers Businesses that want a simple and affordable email marketing solution Customer Engagement Features :
Automation workflows for timely, personalized emailsEmail personalization with dynamic contentSubscriber segmentation for more relevant contentAdvanced reporting to optimize future campaigns Brevo formerly known Sendinblue is an all-in-one marketing platform that combines email marketing , SMS , and transactional messaging in one solution. It’s perfect for businesses looking for email marketing automation and multi-channel marketing .
Pricing :
Premium plans : Start at $8/monthFree plan : Send up to 300 emails per day to unlimited subscribers Key Features :
Email Marketing Automation : Create complex automated workflows based on user actions.Transactional Emails : Send order confirmations, receipts, and other transactional emails.SMS Marketing : Send SMS messages to complement your email campaigns.Segmentation : Create targeted segments based on customer data and behaviors.A/B Testing : Test different versions of emails to see what resonates best with your audience. Best For :
Small to medium-sized businesses Businesses looking for an all-in-one email marketing platform Those needing to manage multiple channels (email, SMS) Customer Engagement Features :
Behavioral email triggers Personalization using dynamic content Advanced segmentation to tailor emails to customer preferencesSMS notifications for better engagement ConvertKit is designed for content creators, bloggers, and entrepreneurs who want to build relationships with their email subscribers . Its email automation and personalization features make it ideal for those who want to send highly targeted content.
Key Features :
Email Sequences : Create automated email sequences to nurture leads and customers.Visual Automation Builder : Design complex email workflows with a simple drag-and-drop interface.Subscriber Tagging : Use tags to organize and segment your audience for targeted campaigns.Landing Pages & Forms : Build customized landing pages and opt-in forms to grow your list.Integrations : Easily integrate with e-commerce platforms and other tools to streamline workflows. Pricing :
Free plan : Send unlimited emails to up to 10,000 subscribersPremium plans : Start at $25/month Best For :
Content creators Bloggers Solopreneurs Those who need advanced email segmentation and personalization Customer Engagement Features :
Highly customizable automation sequences Personalized emails based on actions and interestsSegmentation to target specific customer groupsOpt-in forms to grow your email list and increase conversions AWeber offers simple yet powerful email marketing tools for small businesses and entrepreneurs. It’s known for its user-friendly interface , email automation , and pre-built templates , making it easy to launch effective email campaigns.
Pricing :
Free plan : Up to 500 subscribers and 3,000 emails per monthPremium plans : Start at $19/month Key Features :
Drag-and-drop email editor Email automation A/B testing Subscriber segmentation Pre-built email templates Best For :
Small businesses Beginners in email marketing People who want easy-to-use email marketing tools without a steep learning curve Customer Engagement Features :
Follow-up emails based on subscriber actionsA/B testing to optimize subject lines and contentBehavior-based automation to engage customers at the right timeAnalytics to track email performance and engagement metrics Understanding the Impact of Newsletter Software on Customer Engagement Now that you’ve got a handle on what to look for in a newsletter platform , it’s important to understand how these tools can truly help you engage your audience.
Email marketing software email subscribers . When you send relevant, timely, and personalized content, you’re more likely to increase engagement.
For instance, email automation can help you set up campaigns that respond automatically based on your subscribers’ behavior, ensuring your emails are always relevant and timely.
You can create custom newsletter designs to match your brand and use email content that resonates with your audience’s needs. Engaged customers are more likely to open your emails, click on your email links , and even share your email newsletters with others.
A free newsletter builder can help you get started, and many platforms offer pre-built email templates to make the process even easier.
With the right email features , like A/B testing and detailed analytics, you can refine your strategy and see which types of email campaigns are performing best. This leads to better customer engagement , which is the ultimate goal of your email marketing strategy .
How Pricing Affects Customer Engagement with Email Newsletter Software Pricing is always a crucial consideration when selecting a newsletter service . Some tools offer free newsletter options, which is great for startups or those just getting started with email marketing campaigns .
For instance, platforms like AWeber’s free plan or HubSpot’s free trial let you test out the platform’s features before committing. A generous free plan allows you to explore the email marketing features and determine if they match your business’s needs.
However, if you’re looking for more advanced features like email automation , unlimited email sends , or enhanced email list management , you might need to look at the best email newsletter software with a paid plan.
These platforms often come with extra perks, such as higher email sending limits , more robust analytics , and advanced email design options that can improve customer engagement.
Whether you choose a paid newsletter or stick with a free plan , the key is finding the best email newsletter platform that provides the tools to customize your newsletter and engage your subscribers effectively.
Consider the email features that matter most to you, and remember, even the best cheap email marketing tools can deliver excellent results if you use them strategically.
Wrapping Up So, there you have it! The 10 best email newsletter tools, each offering unique features and pricing to fit different business needs. It’s all about finding the right fit for your audience and goals—and, of course, making sure it works within your budget.
If you’re ready to get started, why not take advantage of the best deals and promotions available? You can find exclusive offers by subscribing to our website for the latest updates.
And, if you’re still unsure about the perfect tool for you, be sure to check out our Top 10 Email Marketing Software review article for an in-depth comparison of more options that could help your business grow
Frequently Asked Questions How Much Does A Newsletter Service Cost? The cost of a newsletter service varies depending on the provider, the number of subscribers, and the features included. Many services offer tiered pricing, with a basic plan available for free (often with limited features), while more advanced plans can range from $10 to $300+ per month based on your needs and list size.
Can I Use Email Software To Create Customized Templates? Yes! Most email software platforms offer customizable templates that can be adjusted to suit your brand’s look and feel. These templates can be pre-designed or completely personalized using drag-and-drop tools, making it easy to create professional-looking newsletters.
Does The Free Plan Include Full Customer Engagement Features? Many email marketing tools offer a free plan, but it usually comes with some limitations, such as a cap on the number of subscribers or the features available. While you may get basic templates and email sending capabilities, advanced features like analytics, A/B testing, and automation may require a paid plan.
What Does A Template In Email Marketing Do For Customer Engagement? A template in email marketing helps streamline the design process, allowing you to create visually appealing emails without needing design skills. Well-crafted templates can increase engagement by providing a consistent and professional look, improving readability, and making calls-to-action more effective.
Are There Email Marketing Tools That Offer A Free Plan? Yes, several email marketing tools offer free plans that are perfect for small businesses or those just getting started. Free plans typically allow you to send a limited number of emails to a small list of subscribers, and they often include access to basic email templates and analytics.
