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FE International is a renowned technology M&A advisor, specializing in the buying and selling of online businesses specializing in facilitating online businesses’ buying and selling. Established in 2010, the company has become a leader in mid-market transactions, focusing on Software as a Service (SaaS), e-commerce, and content-based websites. With an impressive track record of over 1,000 business sales totaling over $1 billion, FE International has been named one of the Americas’ fastest-growing companies, making it the go-to broker for serious buyers and sellers looking for high-quality opportunities.
This article explores FE International’s services, fee structure, and the types of businesses it specializes in, providing a comprehensive overview for buyers and sellers.
Key Takeaways FE International has a 94.1% success rate in facilitating mid-market online business transactions. It specializes in SaaS, e-commerce, and content websites, offering vetted, high-quality listings. Sellers benefit from professional valuations, strategic marketing, and comprehensive exit planning to ensure a smooth and profitable sale. Buyers enjoy access to pre-vetted technology businesses, due diligence assistance, and post-sale training. Its transparent fee structure includes commission, escrow, and a unique capped buyer’s fee.. Why Choose FE International? For both buyers and sellers, FE International , an award-winning global M&A advisor, offers a seamless and professional experience backed by years of expertise. Buyers appreciate the firm’s ability to deliver well-researched and high-potential opportunities, while sellers benefit from FE International’s deep understanding of the market and proactive marketing approach. With its strong reputation, personalized service, and proven success rate, FE International is an award-winning global M&A firm that remains a preferred partner for anyone looking to buy or sell an online business.
Proven Track Record and Reputation Since its inception, FE International has built a strong reputation for delivering high-value transactions, earning a place among the 5000 most trusted firms in online business M&A, with a reported success rate of 94.1%. The company’s experience in mid-market businesses ensures a seamless process for both buyers and sellers, making it a trusted name in the online business brokerage industry.
Tailored Support for Buyers and Sellers As an international company, FE International’s approach is personalized and proactive. Buyers gain access to meticulously vetted listings, while sellers receive end-to-end support from valuation to closing. The firm’s active marketing strategy and extensive network of pre-qualified investors make it a preferred choice for those seeking meaningful transactions.
Services Offered to Buyers FE International caters to buyers by offering exceptional services designed to streamline the acquisition process and ensure a seamless, secure experience. From access to high-quality listings to personalized guidance at every step, the firm empowers buyers with the tools and insights they need to make informed decisions.
Access to Vetted Listings One of FE International’s key differentiators is its dedication to quality and transparency. The platform offers buyers access to an extensive selection of pre-vetted listings, ensuring that all businesses available for acquisition are legitimate, financially sound, and well-positioned for future growth. Every business undergoes a thorough screening process, including financial performance reviews, operational assessments, and market potential analyses.
Buyers can explore a diverse portfolio of opportunities tailored to different interests and expertise, including:
SaaS Businesses : These subscription-based software companies provide recurring revenue streams and are highly attractive for buyers seeking stable, predictable cash flow. FE International specializes in identifying SaaS businesses with strong customer retention and scalable models.E-commerce Stores: Buyers gain access to thriving online stores, including Amazon FBA businesses, dropshipping ventures, and niche online retailers. These listings are vetted for profitability, operational efficiency, and market potential.Content Websites: For those interested in passive income, FE International offers a variety of content-based businesses, such as blogs, affiliate websites, and niche platforms that generate revenue through advertising or affiliate marketing. These listings are assessed for traffic, SEO performance, and revenue diversification. By providing access to only the best opportunities, FE International minimizes the risks associated with online business acquisitions and maximizes the likelihood of successful transactions.
Comprehensive Buyer Support FE International goes beyond simply offering listings—it provides buyers with comprehensive support throughout the entire buying process. This level of guidance ensures that buyers can make confident, informed decisions while navigating the complexities of acquiring an online business. Key support services include:
Due Diligence Assistance: The firm helps buyers evaluate the financial, operational, and strategic aspects of potential acquisitions. This includes verifying revenue and profit figures, assessing customer data, reviewing operational processes, and identifying potential risks. With this support, buyers can confidently move forward with a clear understanding of the business’s value and viability.Negotiation Support: FE International’s experienced team assists buyers in negotiating favorable terms. This ensures that buyers not only acquire businesses at fair market prices but also secure terms that align with their long-term goals.Post-Sale Training: FE International ensures that sellers typically offer 20 hours of post-sale support to facilitate a smooth transition. This allows buyers to learn about the business’s day-to-day operations, tools, and strategies directly from the previous owner, reducing downtime and operational hiccups. This comprehensive approach simplifies the buying process and helps sellers secure a successful exit, making FE International a trusted partner for buyers at all experience levels.
Pre-Qualified Buyer Network FE International’s extensive network of pre-qualified buyers is another significant advantage for those looking to purchase a business. The firm carefully vets individuals and entities within its network to ensure they have the financial capability, experience, and commitment needed to complete a transaction successfully.
For buyers, this means they are entering a marketplace with serious, financially stable participants, increasing the chances of finding the right business opportunity and ensuring smoother negotiations. This robust network fosters an efficient transaction process, as sellers are also more inclined to work with reliable, well-prepared buyers.
Why Buyers Trust FE International FE International’s services are designed to offer peace of mind to buyers, guiding them through every stage of the acquisition journey as we approach 2025. From providing access to high-quality listings to offering ongoing support, the firm ensures a seamless experience that reduces risks and maximizes success. Buyers can trust FE International to connect them with legitimate, profitable business opportunities while providing the expertise needed to navigate even the most complex transactions.
Services Offered to Sellers FE International provides sellers with a comprehensive suite of services designed to simplify the process of selling an online business and maximize its value. With an impressive track record and a seller-centric approach, the firm offers a streamlined experience from start to finish.
High Success Rate FE International’s reported 94.1% success rate highlights its ability to deliver results for sellers consistently. This impressive metric is no accident—it results from a carefully refined process, proactive marketing efforts, and a vast network of pre-qualified buyers. Whether a business is a SaaS company , an e-commerce store, or a content website, FE International ensures it receives maximum visibility and attracts serious, high-quality buyers.
The company’s focus on mid-market businesses—where transactions are often complex and require tailored strategies—sets it apart. By leveraging its expertise and reputation, FE International gives sellers confidence that their business is in capable hands and positioned for a successful sale.
Comprehensive Support Services Selling an online business can be daunting, but FE International simplifies it with end-to-end support tailored to the unique needs of each seller. The firm’s comprehensive services cover every stage of the sales process:
Business Valuation: As a preeminent valuation thought leader, FE International begins by providing sellers with an accurate and professional business valuation. This assessment is based on key factors such as revenue, profitability, growth potential, market trends, and operational efficiency. A precise valuation ensures sellers clearly understand their business’s market worth and helps them set realistic expectations.Marketing Strategies: To ensure maximum exposure, FE International employs active marketing strategies that go beyond simply listing the business. The firm uses its extensive network of pre-qualified buyers and robust marketing channels to attract serious inquiries. Listings are tailored to highlight the business’s unique strengths and growth potential, making them attractive to potential buyers seeking high-quality investments, and ensuring it stands out in a competitive market.Negotiation and Documentation: FE International’s experienced team manages negotiations and facilitates legal documentation once buyers express interest. This includes drafting contracts, managing due diligence, and resolving any potential roadblocks. The firm’s expertise ensures that sellers secure favorable terms and that the transaction adheres to all legal requirements, providing peace of mind throughout the process.No Upfront Fees: Unlike many other brokers, FE International operates on a performance-based model, similar to how startups raise series rounds, charging no upfront fees for its services. Sellers only pay a commission upon the successful sale of their business, allowing them to focus on their next capital raise. The commission structure is designed to incentivize higher-value deals, with rates starting at 15% for smaller transactions and decreasing as the deal size increases. This transparent and fair pricing model aligns the firm’s goals with those of the seller, ensuring both parties are motivated to achieve the best possible outcome. Why Sellers Trust FE International Founded by Thomas Smale, FE International has built a reputation for excellence by prioritizing the needs of sellers and delivering exceptional results. The firm’s ability to combine industry expertise, personalized support, and innovative marketing strategies makes it a trusted partner for entrepreneurs looking to sell their online businesses. With a proven track record, transparent pricing, and a commitment to simplifying the sales process, FE International empowers sellers to achieve their goals with confidence and ease.
Fee Structure: How FE International Compares Understanding the fee structure is crucial when choosing a business broker, as it directly impacts the overall cost and value of the transaction. FE International’s fee structure is designed to reflect its high-quality services, strong success rate, and comprehensive support for both buyers and sellers. Here’s a detailed breakdown of its fees and how they compare to other brokers in the industry.
FE International’s Brokerage Fees Seller’s Commission: FE International charges a commission of 15% on sales up to $500,000, with a sliding scale for more significant transactions. This means that as the deal size increases, the commission percentage decreases, potentially dropping to 10% for deals valued at around $500,000 or more. This tiered model incentivizes sellers to work with FE International for more significant transactions as the firm’s rates become increasingly competitive at higher deal values.Buyer’s Fee : Unlike many brokers, FE International implements a 2.5% buyer’s fee, which is capped at $1,000 per transaction. This fee covers administrative and legal costs associated with the deal and ensures that both parties share responsibility for facilitating the transaction. While this fee is relatively unique in the industry, it helps maintain a smooth and professional process for all involved.Escrow Fees : To ensure secure transactions, FE International uses escrow services for financial transfers. The cost of escrow fees is typically split between buyers and sellers and averages around 1% of the purchase price. This shared responsibility ensures that both parties benefit from a secure and transparent process, minimizing risk during the transaction. Comparison with Competitors When evaluating FE International’s fee structure, it’s essential to compare it with other leading brokers like Empire Flippers and Flippa and investment banking firms. Each brokerage has its unique approach to pricing, which can influence its appeal to different types of clients:
Feature FE International Empire Flippers Flippa Seller’s Commission 15% (decreases for larger deals) Tiered: 15%, 8%, 2.5% ~10% or less Buyer’s Fee 2.5% (capped at $1,000) $0 $0 Escrow Fees Split (approx. 1%) Included ~0.89% – 3.25%
Seller’s Commission Due to its sliding scale, FE International’s 15% commission for more minor sales aligns with the industry standard but becomes more competitive for more significant transactions. Empire Flippers offers a tiered commission structure based on deal size, starting at 15% and dropping as low as 2.5% for multimillion-dollar sales. Flippa, on the other hand, typically charges 10% or less, making it a cost-effective option for smaller businesses but with fewer support services.
Buyer’s Fee FE International is unique in charging a buyer’s fee, capped at $1,000. Empire Flippers and Flippa do not charge buyers, which may appeal to cost-conscious clients. However, FE International justifies its fee by providing extensive support, including due diligence assistance and post-sale services, which many competitors do not offer.
Escrow Fees While FE International typically splits escrow fees between buyers and sellers, competitors like Empire Flippers include escrow costs in their service fees. Flippa, however, charges escrow fees separately, with rates ranging from 0.89% to 3.25%, depending on the transaction value and payment method. FE International’s shared escrow fees, averaging around 1%, are competitive and ensure secure financial transfers.
How FE International Stands Out While FE International’s commission for more minor sales may initially appear higher than some competitors, its overall value lies in its extensive support and high success rate. Sellers benefit from professional valuations, proactive marketing strategies, and end-to-end transaction management, which justify the cost. For buyers, the unique 2.5% fee ensures that every transaction is handled precisely and professionally, minimizing risk and maximizing value.
Considerations for Sellers and Buyers As a thought leader in the industry, FE International is ideal for sellers seeking a premium, hands-on service to secure high-value deals, particularly in the mid-market segment. Its fee structure reflects the quality and scope of its services, making it a preferred option for those prioritizing reliability and results over minimal upfront costs.
Buyers who value comprehensive support, including due diligence and post-sale guidance, will also find FE International’s approach worth the investment in 2025 and beyond. However, cost-conscious clients with smaller deal sizes may find brokers like Flippa more appealing, albeit with fewer support services.
Types of Online Businesses Featured on FE International As mentioned earlier, FE International specializes in a range of online businesses , including SaaS, e-commerce, and content websites, making it a preferred platform for buyers seeking diverse investment opportunities. While the broader categories were highlighted before, this section delves deeper into the specifics of each type, showcasing why these business models are highly sought after and the unique opportunities they present.
Software as a Service (SaaS) FE International specializes in SaaS businesses, including those focused on software engineering solutions. SaaS businesses remain one of the most popular categories on FE International due to their inherent advantages: recurring revenue models, scalability, and strong customer retention. These businesses often include:
Business Tools: SaaS platforms offering solutions for operations, productivity, and project management (e.g., CRM systems, accounting tools, or inventory management software). Custom Applications: Tailored software solutions addressing niche needs for specific industries or workflows. Subscription-Based Platforms: Services that cater to a wide user base with consistent monthly or annual subscription revenue. FE International ensures that SaaS listings have a proven track record, scalable infrastructure, and growth potential, making them attractive to buyers seeking stable, high-margin opportunities.
E-commerce FE International’s ecommerce listings offer a wide variety of online retail businesses, making it a valuable resource for investors looking to enter the digital marketplace, catering to buyers with different investment goals and expertise. Specific types include:
Amazon FBA Stores: These businesses leverage Amazon’s fulfillment network, reducing operational complexities and offering scalability with access to a global customer base. Dropshipping Ventures: Online stores that operate with minimal inventory, relying on suppliers to fulfill orders directly to customers. Niche Retailers: Independent e-commerce businesses focusing on specific products or categories, often with loyal customer bases and strong branding. The appeal of e-commerce lies in its growth potential, much like seed funding for early-stage businesses, driven by expanding online shopping trends and the ability to scale operations quickly. FE International’s vetting process ensures that these businesses are profitable, well-established, and operationally efficient, giving buyers confidence in their investment.
Content Websites Content-based businesses, including platforms like DropFunnels, are another significant category featured on FE International. These websites generate revenue through passive income streams, appealing to buyers looking for steady cash flow and low operational overhead. Examples include:
Blogs: Websites centered on specific topics or niches, monetized through display advertising, sponsorships, or product endorsements. Affiliate Sites: Platforms that earn commissions by promoting third-party products or services through affiliate programs like Amazon Associates or private affiliate networks. Subscription-Based Models: Content websites offering premium content, courses, or memberships for a recurring fee. These businesses typically require minimal active management and are often featured in FE International’s industry reports and are ideal for investors looking to diversify their portfolios while maintaining steady revenue streams. FE International evaluates these listings for traffic quality, SEO performance, and monetization potential, making platforms like DropFunnels highly desirable for buyers to ensure that they acquire reliable and profitable assets.
Why These Categories Are Sought After Each of these business types offers unique advantages:
SaaS businesses are known for their high customer retention and recurring revenue, making them particularly appealing to buyers focused on long-term stability and scalability. E-commerce stores provide opportunities for rapid growth, especially with trends favoring online shopping and niche markets. Content websites offer passive income and low maintenance, attracting buyers looking for investments that require minimal time commitment. FE International ensures that each listing in these categories is thoroughly vetted, offering a full suite of industry research reports for buyers. It leverages artificial intelligence to enhance due diligence processes for financial health, growth potential, and operational soundness, making it a trusted platform for buyers across diverse industries.
Conclusion FE International has solidified its reputation as a premium M&A advisory firm for online businesses, earning a spot on the 5000 list of leading firms in the industry. Its focus on mid-market businesses and proactive marketing strategies ensures successful transactions, making it a top choice in the online business brokerage space. While its fee structure may not appeal to everyone, the value provided through its services often outweighs the costs, especially for serious investors and sellers looking for meaningful opportunities.
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FAQs What Is FE in Marketing? In marketing, FE (short for FE International) refers to a leading mergers and acquisitions advisory firm specializing in buying and selling online businesses, including SaaS, e-commerce, and content-based websites. The firm helps sellers market their businesses to a global audience while providing buyers access to pre-vetted, high-quality listings, much like leading investment banking firms.
How Do I Sell to International Buyers? Selling to international buyers involves understanding global market trends, setting a competitive price through a professional valuation, and leveraging an extensive network of qualified buyers. FE Capital Markets, a division of FE International, simplifies this process by providing end-to-end support, including valuation, strategic marketing, and handling legal complexities to attract serious, pre-qualified international buyers.
What Is the Revenue of FE International? As of 2024, FE International has facilitated over 1,000 business transactions totaling more than $1 billion in value. While its specific annual revenue is not publicly disclosed, its success rate and transaction volume highlight its strong position as a leader in the fastest-growing M&A advisory space, with ambitious plans for 2025, for online businesses.
What Types of Businesses Does Fe International Specialize In? FE International specializes in SaaS, ecommerce, and content-based websites, offering vetted, high-quality listings for buyers. These categories are highly sought after for their recurring revenue, scalability, and passive income potential, making them attractive to buyers looking for stable and profitable investments.
What Is FE International’s Fee Structure? FE International charges sellers a commission starting at 15% for smaller transactions, with a sliding scale for more significant deals. Buyers pay a 2.5% fee capped at $1,000, and escrow fees are typically split between buyers and sellers, averaging around 1% of the purchase price.
