As artificial intelligence and machine learning have been making waves in recent years, many brands have started using AI-powered marketing analytics tools to employ intelligent algorithms in their digital marketing efforts. If you are looking for the best AI marketing analytics tool, you are at the right time. In this post, we have listed the top 19 AI marketing tool analytics software alternatives you can evaluate.
SEMrush
SEMrush marketing analytics is a powerful tool that allows you to gain new insights into your website traffic. You can use it to compare your competitors’ performance and find out what works for them so that you can copy their strategy and reach higher search rankings.
SEMrush marketing analytics is not just another keyword research tool. It’s a complete package of tools that help you improve your online marketing efforts.
PRICING
- Pro: $129.95/month
- Guru: $249.95/month
- Business: $499.95/month
Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.
Sprout Social
Sprout Social is a marketing analytics and social media management platform that makes it easy to engage with customers on Facebook, Twitter, Instagram, Google+, LinkedIn and Pinterest.
Sprout Social has a robust suite of features that help you manage your social media accounts, create content calendars, schedule posts, and measure the performance of your campaigns.
PRICING
- Standard: $249/month
- Professional: $399/month
- Advanced: $499/month
- Enterprise: Contact for pricing details.
Discover the most robust and cohesive social media business solution, built to scale. Upgrade as you grow or cancel anytime.
Hootsuite Insights
Hootsuite Insights is a suite of AI-powered tools marketing analytics tools that help you measure the impact of your social media campaigns. With Hootsuite Insights, you can track the performance of your social media posts and campaigns from one place.
Hootsuite Insights also integrates with your CRM to provide additional insights into how your campaigns drive leads and conversions.
The new Insights Dashboard in Hootsuite expands upon the existing Insights Analytics to provide users with more actionable data. It also provides a centralized hub for viewing all social media activity across multiple channels in one place. platforms like Hootsuite Insights tools can help AI content marketing.
Quickly and easily show which campaigns drive the most leads and conversions with Advanced Analytics. Plus, view your organic, paid, and web metrics in one dashboard.
Mixpanel
Mixpanel is a powerful analytics platform that helps companies understand how users interact with their products.
Mixpanel is a type of software known as one of the best AI marketing tool analytics. It allows you to track and analyze user behavior in order to improve your product. Small and large companies often use This kind of software to understand better how customers use their products so they can make improvements and increase sales.
Marketing analytics AI tools like Mixpanel allow you to track many different types of user activity.
PRICING
- Starter: Free
- Growth: $20+/month
- Enterprise: $833+/month
Google Tag Manager
Google Tag Manager is a tool that allows you to easily manage the tracking of your website. It lets you add, remove, and update your website’s tracking codes without making any changes to your site’s code.
Google Tag Manager marketing analytics is a tool that allows you to track the performance of your marketing campaigns. This software makes it easy to measure how users interact with your website by monitoring events, page views, and anything else you’d like.
Google Tag Manager marketing analytics is an invaluable tool for both e-commerce websites and brick-and-mortar businesses. It lets you track where people are coming from, what they’re looking at, and how long they stay on your site.
PRICING
- Contact Google Tag Manager for pricing details.
Adobe Analytics
Adobe Analytics is a marketing analytics tool that helps you gain insights from your data and turn them into actionable strategies to optimize your marketing performance. The solution enables you to measure and analyze customer interactions, from website traffic and mobile app usage to e-commerce transactions and social media engagement.
Adobe Analytics allows you to track your customers’ behavior at every stage of their journey with your company, from awareness through purchase and beyond. The solution provides insights into customer preferences, behavior, and demographics so that you can understand the needs of each individual. This information can be used to make better decisions about how you build products and services, market them, and interact with customers after they’ve made a purchase.
PRICING
- Contact Adobe Analytics for pricing details.
Moz Pro
Moz Pro is a powerful, all-in-one marketing analytics software that helps you analyze your website and optimize your marketing strategy.
Moz Pro connects to your website data, social media profiles, and more to give you in-depth SEO analysis, keyword research, and competitor tracking.
Use the data from Moz Pro to make better decisions on where to focus your marketing efforts, create more compelling content for search engines, and drive more traffic from social media.
PRICING
- Standard: $99/month
- Medium: $179/month
- Large: $299/month
- Premium: $599/month
Campaign Monitor
Campaign Monitor’s analytics tools help you track your campaign performance across all channels and segments to see what’s working and what needs improvement.
Campaign Monitor is perfect for small businesses or agencies that need a reliable and scalable solution to send beautiful email marketing newsletters. You can create, design, and send your campaigns in minutes using our drag-and-drop editor — there’s no coding required!
PRICING
- Lite: $11/month
- Essentials: $19/month
- Premier: $149/month
Zuko
Zuko is a marketing analytics software that helps marketers & salespeople make more educated decisions. Zuko’s software provides insights into which channels generate leads and revenue, which campaigns are working best, which content marketing is being consumed, and more.
Zuko’s platform can also track responses to email campaigns, social media posts, and other marketing activities. Hundreds of small businesses around the world use Zuko.
PRICING
- Up to 5,000: £40/month
- Up to 10,000: £80/month
- Up to 25,000: £200/month
- Up to 50,000: £400/month
Ahrefs
Ahrefs marketing analytics is a set of tools for marketing and features that enable you to measure your marketing performance.
You can use Ahrefs marketing analytics to analyze any aspect of your marketing strategy, from how much traffic you get from a specific keyword to how well your email campaign performed or even how many leads were generated by a particular blog post.
Ahrefs marketing analytics allows users to check their ranking in Google and see their SEO progress over time. You can also use AI to track the keywords that send you organic traffic and determine which ones perform best.
PRICING
- Lite: $99/month
- Standard: $199/month
- Advanced: $399/month
- Enterprise: $999/month
Google Analytics
Google Analytics is a free trial tool that helps you understand how your visitors engage with your website. Analytics shows you high-level and detailed information about your site’s traffic and engagement and allows you to optimize your site for better results.
Analytics has become an essential tool for marketers and webmasters alike. It provides insights into user behavior on your website that can help you improve your site’s performance.
Google Analytics has become an essential tool for businesses that rely on search engine traffic. The service provides an enormous amount of data about how customers interact with your business online and offline.
PRICING
- Contact Google Analytics for pricing details.
Klipfolio
Klipfolio is a cloud-based marketing analytics platform that helps marketers and business owners visualize, share, and collaborate on data.
Klipfolio’s responsive web app provides real-time data on any device, anywhere in the world. The platform helps business owners, marketers, and analysts to make better decisions by providing access to crucial information in one place.
PRICING
- Free
- Go: $90/month
- Pro: $225/month
- Business: $800/month
Constant Contact
Constant Contact marketing analytics gives you the tools to track your activities and see how they impact your business. This tool is free and easy to use, allowing you to easily get a bird’s eye view of your digital marketing campaigns.
Constant Contact marketing analytics lets you track every aspect of your online marketing efforts. You can also see where visitors come from, what they do when they arrive at your website, and how many people visit your site each month.
This software tracks all of these things so that you can make informed decisions about how you market your business moving forward.
PRICING
- Lite: $12/month
- Standard: $35/month
- Premium: $80/month
Heap Analytics
Heap Analytics is a marketing analytics platform that helps you understand your customers.
Heap Analytics is a powerful, easy-to-use, and affordable analytics platform for websites and mobile apps.
Heap Analytics gives you deep insights into your visitors and customers so you can make better decisions about your products, marketing campaigns, and sales efforts.
Heap Analytics is an all-in-one solution that covers everything from visitor behavior to conversions. You can track individual visitor sessions with complete user identification and see precisely what they do when they’re on your site. Heap also records every event that happens in your app — everything from button clicks to purchases — making it easy for you to analyze what’s happening during each session.
PRICING
- Contact Heap Analytics for custom pricing.
Crazy Egg
Crazy Egg is a marketing analytics platform for conversion rate optimization. It helps you understand what your visitors do on your website, so you can make more money.
Crazy Egg provides heat maps and scroll maps to help you see where people click and scroll, what they don’t click, where they stop reading, and how they use your site.
Crazy Egg also has conversion funnels that show you which pages users visit on their way to becoming customers so you can optimize each process step.
PRICING
- Standard: $49/month
- Pro: $99/month
- Plus: $249/month
Crowdbooster
Crowdbooster is a marketing software analytics that helps you understand your audience and make better decisions.
Crowdbooster combines all of your existing customer data into one place — including social media marketing, website analytics, offline data, and more — so you can see the complete picture of how people are interacting with your brand.
PRICING
- The starting price is $9 per month.
Brandwatch
Brandwatch Analytics is an AI-powered marketing analytics tool that helps you drive business decisions with actionable insights from your data. With one click, you can visualize, understand, and act on your data in one place.
Brandwatch is a powerful and flexible platform for marketers to analyze and optimize their campaigns. From social listening to campaign tracking and insights, Brandwatch Marketing Analytics covers all the bases of your digital marketing strategy.
PRICING
- Contact Brandwatch for custom pricing.
Mailchimp
Mailchimp Marketing Analytics is a free web application that provides you with various data to help you understand your campaigns and subscribers. Mailchimp’s goal is to help you grow your business by showing you the most effective ways to use the tools.
Mailchimp offers plenty of features to help you grow your business. The platform has an intuitive drag-and-drop editor that lets you customize your emails as much as you want. It also has a wide variety of templates to choose from if you need more creativity to do it yourself.
PRICING
- Premium: ₹14,622.38
- Standard: ₹835.57
- Essentials: ₹543.12
- Free
PRICING
- Professional: $99/month
- Team: $249/month
- Business: $739/month
- Enterprise: Custom
Cyfe
Cyfe is a marketing analytics platform that provides real-time data and visualization tools. It is used by small business owners and marketers to track their marketing efforts, analyze their campaigns, and create better strategies for future campaigns.
Cyfe offers over 50 metrics, allowing you to track everything from social media accounts to website traffic and conversions. The software also has integrations with over 1000 other apps so you can connect all your data sources into one place.
PRICING
- Starter: $19/month
- Standard: $29/month
- Pro: $49/month
- Premier: $89/month
Conclusion
In the end, the feature set of each service is unique. They all have pros and cons, so it’s essential to review both free and paid offerings and settle on one that works best for you. Don’t just sign up for the first tool you see—do your research, make your determination, and select a tool that will help your business grow more effectively. Please visit our blog for additional information regarding AI Marketing Analytics.
FAQs about AI Marketing Analytics
Who Uses Marketing Analytics?
Marketing analytics are used by marketers, business owners, entrepreneurs, advertising agencies, and anyone else who wants to know how their marketing efforts are working.
What are the types of marketing analytics?
There are two main types of marketing analytics: descriptive and predictive. Descriptive analytics describes what happened in the past, whereas predictive analytics predicts what will happen in the future based on past data.
Can AI help with marketing?
Yes! AI has become an essential part of many industries today, including marketing. AI can help marketers understand their customers better through machine learning and predictive analytics.
