Home > Blog > Automation Apps
In the ever-evolving landscape of digital communication and marketing, outreach campaigns play a pivotal role in connecting businesses with their target audience. Whether you’re reaching out to potential customers, partners, or influencers, the right outreach automation tools can make a world of difference.
In this comprehensive guide, we’ll delve into the top twenty-three outreach automation tools for 2023, exploring their pricing structures and how they can streamline your outreach efforts. From email outreach to cold email strategies and personalized engagement, we’ve got you covered.
The Power of Outreach Automation Tools Outreach tools are invaluable assets for businesses looking to expand their reach and boost their sales efforts. These tools are designed to simplify the process of connecting with prospects, managing email outreach campaigns, and increasing engagement. Let’s explore some of the best outreach automation tools that have set the stage for successful outreach efforts in 2023.
1. Reply Reply is a sales automation platform that specializes in cold email outreach. It provides features like email tracking, follow-up reminders, and analytics to improve your outreach campaigns.
Source: Reply
Cost and Price Plans:
Free $0 for everyone Starter $60 per user, per month Professional $90 per user, per month Inclusions: Inclusions: Inclusions:
Reply.io
Reply is your AI-powered sales engagement platform to create new opportunities at scale
HubSpot is a well-known marketing platform that offers a suite of tools, including email outreach capabilities. It allows you to create and personalize email templates, track email performance, and manage your email list effectively.
Source: HubSpot
Cost and Price Plans:
Plan Name Monthly Billing Annual Billing Included Features Free Tools $0 N/A – Free Marketing Tools Starter Starts at $20/mo Starts at $18/mo billed at $216/yr – Free tools with increased limits Professional Starts at $890/mo Starts at $800/mo billed at $10,680/yr – All Starter features
HubSpot CRM
Transform your business into a revenue generating machine by creating delightful customer experiences.
Source: Snov.io
Snov.io is an email outreach tool that helps you find and verify email addresses, making prospecting more efficient. It also offers email tracking and automation features.
Cost and Price Plans : Snov.io offers pricing starting at $39 per user per month, with a free plan available for smaller-scale outreach campaigns.
Trial Starter Pro $0 /mo$39/mo $30/mo/Annual $99/mo $75/mo/Annual Inclusions: Inclusions: Inclusions:
Snov.io
Scale your business and engage leads better with the sales toolbox and CRM platform that deliver growth.
4. Lemlist Source: Lemlist
Lemlist is a powerful email outreach tool that allows you to automate your outreach campaigns effectively. It offers various pricing plans to cater to businesses of all sizes. With Lemlist, you can create and personalize email templates, schedule emails, and track email deliverability.
Cost and Price Plan :
Email Sales Send unlimited emails Everything included in Email outreach, plus..
Mastering Email Outreach Tool 5. Mailshake Source: Mailshake
Mailshake is a user-friendly email outreach tool that helps you create and automate outreach emails effortlessly . It offers features like email scheduling, tracking, and A/B testing to enhance your email deliverability.
Cost and Price Plans : Mailshake offers pricing plans starting at $58 per user per month, making it a cost-effective choice for businesses seeking to improve their email outreach.
Email Outreach$ 58 Sales Engagement$ 83 Includes: ALL OF EMAIL OUTREACH PLUS:
6. SalesLoft Source: SalesLoft
SalesLoft is a sales engagement platform designed to help sales teams automate their outreach efforts. It offers email personalization, analytics, and a wide range of integrations to enhance your sales outreach.
Cost and Price Plans : SalesLoft offers custom pricing tailored to your business needs, ensuring scalability for growing businesses.
Features Essentials Advanced Premier Pipeline Generation Automated structured workflows, engagement analytics, and pipeline performance ✓ ✓ ✓ Rep Coaching Tailored rep insights, team trends, and guidance on seller development ✓ ✓ ✓ Full Customer Lifecycle Workflows Comprehensive workflows to progress pipeline, close opportunities, and increase customer lifetime value ✓ ✓ Conversation Intelligence Call recording, transcription, and analytics integrated into the seller workflow ✓ Opportunity Management Deal intelligence and pipeline visibility, from prospecting to conversion ✓ ✓ Forecasting & Revenue Management Automatic forecast roll-up, submission, and AI-driven next actions ✓
7. Mixmax Source: Mixmax
Mixmax is an email outreach tool that focuses on personalization and engagement. It provides email tracking, analytics, and the ability to create interactive email templates to boost your outreach efforts.
Cost and Price Plans : Mixmax offers a Free Plan and pricing starting at $34 per user per month, making it an affordable choice for startups and small businesses.
Growth + Salesforce $69 Growth $65 $49 SMB $34 $29 Free Plan Salesforce integration Email Sequences Mail merge Instant scheduling
Best Sales Outreach Tools 8. Yesware Source: Yesware
Yesware is a sales enablement platform that empowers your sales team with tools for email tracking, analytics, and customizable email templates. It’s an excellent choice for improving your sales outreach.
Cost and Price Plan : Yesware offers pricing plans starting at $15 per user per month, making it accessible to businesses of all sizes.
$0 Seat / month Billed monthly Pro$19 Seat / month Billed monthly or $15 Seat / month Billed annually Premium $45 Seat / month Billed monthly or $35 Seat / month Billed annually Enterprise $85 Seat / month Billed monthly or $65 Seat / month Billed annually Free Plan Includes: Pro Plan includes: Everything in Pro, plus: Everything in Premium, plus:
9. Woodpecker Source: Woodpecker
Woodpecker is a cold email outreach platform that focuses on automating your follow-up emails. It provides advanced features for email scheduling, tracking, and automation.
Cost and Price Plan : Woodpecker offers pricing plans starting at $54 per user per month, with a 7-day free trial to test its capabilities.
Cold Email $54/Monthly $44/ monthly Cold Email $54/Monthly $44/ Monthly Sales Assistant $64/ Monthly$52/ MonthlyEverything you need to get started with cold emails: All features from Woodpecker Cold Email and: Linkedin Automation via Dux-Soup Turbo(requires Linkedin Slot)All features from Woodpecker Cold Email and:
10. Outreach.io Source: Outreach.io
Outreach.io is an all-in-one sales engagement platform that streamlines your outbound sales efforts. It provides sales teams with the tools they need to automate emails, follow up with prospects, and increase engagement. Outreach.io offers custom pricing based on your specific needs, making it a flexible choice for businesses with varying outreach requirements.
Outreach Plan :
Standard Professional Includes all core functionality to create and close pipeline Includes all core functionality to create and close pipeline
Navigating the World of Influencer Outreach 11. Upfluence Source: Upfluence
Upfluence is an influencer marketing platform that streamlines influencer outreach. It provides a database of influencers, email templates, and analytics to help you connect with influencers effectively.
Custom Plans : Upfluence offers custom pricing based on your influencer outreach needs , ensuring a tailored solution for your business. Interested users can contact them directly for the suitable plans for their needs.
Growth Scale Enterprise 1 SeatShopify, Woocommerce, Magento Integration 5 SeatsZapier IntegrationIntegration 25 Seats
12. Ninja Outreach Source: Ninja Outreach
Ninja Outreach is an all-in-one outreach tool that covers email outreach, influencer research, and prospecting. It offers a range of templates and automation features.
Cost and Price Plans : Ninja Outreach offers pricing plans starting at $155 per month annually, making it a budget-friendly option for small businesses.
Features Flex $389 /month Or $155 /month Billed annually Silver $589 /month Or $255 /month Billed annually Silver Plus $849 /month Or $459 /month Billed annually Support Chat Chat Chat On boarding ✖ ✖ ✓ Number of seats 1 1 3 Number of connected emails 1 1 4 120M Influencer Full Search ✓ ✓ ✓ Number of influencers outreach per month(contacted) 500 1000 4000 Number of emails sent 1000 10000 15000 Number of campaigns 5 50 100 Export 50/mo ✓ 100/mo ✓ 1000/mo ✓ Import ✓ ✓ ✓ Number of searches for hour 50 50 50 API Tokens ✓ Tokens ✓ Tokens ✓
The All-In-One Outreach Solution 13. Zoho CRM Source: Zoho CRM
Zoho CRM is a comprehensive customer relationship management platform that includes email outreach capabilities. It allows you to manage your contacts, send personalized emails, and track email engagement.
Cost and Price Plans : Zoho CRM offers pricing plan bundles starting at $69 per user per month, making it a cost-effective choice for businesses looking for a complete CRM solution.
Standard$20 /user/month billed monthly$14 /user/month billed annually Professional$35 /user/month billed monthly$23 /user/month billed annually Enterprise$50 /user/month billed monthly$40 /user/month billed annually Ultimate$65 /user/month billed monthly$52 /user/month billed annually
14. Close Source: Close
Close is an all-in-one sales platform that combines email outreach, calling, and lead management. It offers powerful automation features to streamline your sales efforts.
Cost and Price Plans : Close offers pricing starting at $59 per user per month, with a 14-day free trial available.
Startup $59 Includes 1 User Per month, billed monthly. Add users for $59/month each, billed monthly. $49 Per month, billed annually. Add users for $49/month each, billed annually. Professional $329 Includes 3 Users Per month, billed monthly. Add users for $109/month each, billed monthly. $299 Per month, billed annually. Add users for $99/month each, billed annually. Enterprise $749 Includes 5 Users Per month, billed monthly. Add users for $149/month each, billed monthly. $699 Per month, billed annually. Add users for $139/month each, billed annually. Core Features: All Startup features, plus: All Professional features, plus:
Best Email Deliverability 15. GlockApps Source: GlockApps
GlockApps is an email deliverability platform that helps you ensure your outreach emails land in the inbox, not the spam folder. It provides email testing, monitoring, and analytics.
Cost and Price Plans : GlockApps offers pricing bundles starting at $79 per month, with a free trial to test its email deliverability solutions.
Free Basic $ 79 month$ 59 month$708 billed one time annually Business $ 129 month$ 99 month$1188 billed one time annually Actionable Improvement Tips All Free Plan Features All Basic Plan Features
16. SendGrid Source: SendGrid
SendGrid, now part of Twilio, is an email delivery platform that focuses on email deliverability and engagement. It offers robust APIs and reporting features.
Cost and Price Plans : SendGrid offers custom pricing based on your email delivery needs, ensuring scalability for businesses of all sizes.
Free Essentials Pro 1 teammate permission All Free Features Plus All Essentials Features Plus
Personalizing Your Outreach 17. Pardot Source: Salesforce
Pardot, a Salesforce product, is a marketing automation platform that includes email outreach capabilities. It allows you to create personalized email campaigns and track engagement.
Cost and Price Plan : Pardot offers pricing plans starting at $1,250 per month, designed for larger enterprises looking for comprehensive marketing automation.
18. Marketo Source: Adobe Marketo
Marketo is another prominent marketing automation platform that provides email outreach tools. It offers email personalization, automation, and in-depth analytics.
Pricing Plans : Marketo offers custom pricing based on your marketing automation needs, catering to businesses of various sizes. Interested users can get pricing thru email.
Features Growth Select Prime Ultimate Users 10 25 25 25 API Calls (Daily) 20k Calls / Day 50k Calls / Day 50k Calls / Day 50k Calls / Day Lead & Account Database ✓ ✓ ✓ ✓ Native CRM Integration (SFDC, MSD & Veeva) ✓ ✓ ✓ ✓ Audience Segmentation & Targeting ✓ ✓ ✓ ✓ Advanced Dynamic Content ✓ ✓ ✓ ✓ Advanced Personalization ✓ ✓ ✓ ✓ Custom User Roles & Permissions ✓ ✓ ✓ ✓ Campaign & Journey Automation ✓ ✓ ✓ ✓ Intelligent Cross-channel Nurturing ✓ ✓ ✓ ✓ Scoring, Routing & Alerts ✓ ✓ ✓ ✓ Email Marketing ✓ ✓ ✓ ✓ Social Marketing ✓ ✓ ✓ ✓ Landing Pages & Forms ✓ ✓ ✓ ✓ Search Engine Optimization ✓ ✓ ✓ ✓ Paid Media Targeting ✓ ✓ ✓ ✓ Campaign Reporting & Insights ✓ ✓ ✓ ✓ Secure Domains ✓ ✓ ✓ ✓ Custom Data Objects & Fields 10 Objects – 2M Records 10 Objects – 2M Records 10 Objects – 2M Records Interactive Webinars 12 Sessions Unlimited Unlimited w/ Concurrency Predictive Content 50 Assets 50 Assets 50 Assets
The Role of Analytics in Outreach 19. Mixpanel Source: Mixpanel
Mixpanel is an analytics platform that helps you track user engagement with your outreach campaigns. It provides insights into user behavior and helps you optimize your outreach efforts.
Cost and Price Plans : Mixpanel offers custom pricing based on your analytics requirements, making it suitable for businesses seeking in-depth insights.
StarterIt’s Free Growth$20+ per month Enterprise$833+ per month Access to: All features in Starter, plus: All features in Growth, plus:
20. Google Analytics Source: Google Analytics
Google Analytics is a widely used analytics platform that can be integrated with your outreach campaigns. It offers website and campaign performance tracking to measure outreach effectiveness.
Cost and Price Plans : Google Analytics is free to use, making it a cost-effective choice for businesses on a tight budget.
Crafting the Perfect Email Templates 21. Canva Source: Canva
Canva is a versatile design platform that allows you to create visually appealing email templates for your outreach campaigns. It offers a range of templates and customization options.
Cost and Price Plans : Canva offers a free plan with limited features and a Pro plan starting at $5.28 per month for more advanced design capabilities. Prices may vary on different regions.
Canva Free Canva Pro Canva For Teams
22. Mailchimp Source: Mailchimp
Mailchimp is a popular email marketing platform that provides email templates and automation for your outreach emails. It’s user-friendly and suitable for businesses of all sizes.
Cost and Price Plans : Mailchimp offers pricing plans starting at $6.50 per month, making it a budget-friendly choice for small businesses.
Features Premium Standard Essentials Free $175 /month for 12 months*$10 /month for 12 months*$6.50 /month for 12 months*$0 /month for 12 months*Monthly Email Sends 150,000 6,000 5,000 1,000 Users Unlimited 5 Seats 3 Seats 1 Seat Audiences Unlimited 5 Audiences 3 Audiences 1 Audience Customer Support Phone & Priority Support 24/7 Email & Chat Support 24/7 Email & Chat Support Email support for first 30 days Pre-built Email Templates ✓ ✓ ✓ Limited 300+ Integrations ✓ ✓ ✓ ✓ Reporting & Analytics ✓ ✓ Limited Limited Forms & Landing Pages ✓ ✓ ✓ ✓ Creative Assistant ✓ ✓ Limited Limited Personalized Onboarding 4 Sessions 1 Session 1 Session ✖ Role-based Access 5 Roles 5 Roles 2 Roles ✖ Remove Mailchimp Branding ✓ ✓ ✓ ✖ A/B Testing ✓ ✓ ✓ ✖ Email Scheduling ✓ ✓ ✓ ✖ Automated Customer Journeys Up to 200 journey points Up to 200 journey points Up to 4 journey points ✖ Custom-Coded Templates ✓ ✓ ✖ ✖ Send Time Optimization ✓ ✓ ✖ ✖ Predictive Segmentation ✓ ✓ ✖ ✖ Content Optimizer ✓ ✓ ✖ ✖ Dynamic Content ✓ ✓ ✖ ✖ Campaign Manager ✓ ✓ ✖ ✖ Multivariate Testing ✓ ✓ ✖ ✖ Comparative Reporting ✓ ✓ ✖ ✖ Advanced Segmentation ✓ ✓ ✖ ✖
The Future of Outreach Automation 23. LinkedIn Sales Navigator Source: LinkedIn Sales Navigator
LinkedIn Sales Navigator is a valuable tool for B2B outreach. It allows you to connect with prospects on LinkedIn and send personalized messages, making it an essential platform for B2B sales outreach.
Cost and Price Plans : LinkedIn Sales Navigator requests payment information from users in order to ensure a smooth Sales Navigator subscription experience. Customers are given the flexibility to cancel their subscription at any time before the Sales Navigator trial period expires to prevent any charges. Additionally, a courtesy email reminder is sent out seven days before the free trial concludes, allowing users to make an informed decision regarding the continuation or discontinuation of their subscription. Interested users can request custom plans thru email.
Features Core Advanced Advance Plus Access to LinkedIn subscriptionsJob seeker, LinkedIn Learning access ✓ ✓ ✓ Extended Network Access 50/month 50/month 50/month Reach out ✓ ✓ ✓ Find the right people ✓ ✓ ✓ Prioritize and qualify ✓ ✓ ✓
Conclusion In the fast-paced world of digital marketing and sales outreach, having the right tools at your disposal can significantly impact your success. These twenty three outreach automation tools offer a wide range of features, pricing plans, and capabilities to cater to businesses of all sizes. Whether you’re focusing on email outreach, influencer engagement, or analytics, there’s a tool that can streamline your efforts and help you achieve your outreach goals effectively.
Make the most of these tools to discover the top outreach strategies , personalize your campaigns, and boost your outreach efforts today and beyond. We highly recommend exploring our extensive collection of related blog articles. These additional resources provide a wealth of information, insights, and perspectives that can deepen your understanding and broaden your perspective on the subject matter.
Visit our blog to know more about automation tool articles .
FAQs What are the best outreach automation tools for 2023? There are several top-notch outreach automation tools available in the market for 2023. Some of the best ones include HubSpot, Outreach, SalesLoft, Reply.io, and Lemlist.
How much do these outreach automation tools cost? The pricing options for outreach automation tools vary depending on the features and functionalities they offer. However, a typical pricing range for these tools is between $50 to $500 per month. It is advisable to check the pricing plans of each tool individually for more accurate details.
Do these tools support multi-channel outreach? Yes, most of the popular outreach automation tools provide multi-channel functionality. They allow users to send emails , make phone calls, and even connect with prospects through social media platforms.
Can I import my existing contacts into these tools? Yes, almost all outreach automation tools offer the functionality to import contacts from various sources. You can import contacts from platforms like Gmail, Outlook, and CSV files.
Do these tools provide real-time analytics? Yes, these outreach automation tools come equipped with advanced analytics features that provide real-time data on email open rates, click-through rates, reply rates, and more. This helps users analyze the effectiveness of their outreach campaigns.
Can I automate my cold email campaigns using these tools? Absolutely! With the help of these outreach automation tools, you can automate your cold email campaigns. You can set up sequences and cadences to send personalized emails and follow-ups at specific intervals.
Are these tools suitable for sales professionals? Yes, these outreach automation tools are specifically designed to assist sales professionals in conducting effective outreach campaigns. They help streamline the sales process, maximize productivity, and analyze the success of each outreach effort.
Do these tools provide domain verification? Yes, most outreach automation tools offer domain verification to ensure higher email deliverability rates. They verify the sender’s domain to improve email deliverability and minimize the chances of emails ending up in spam folders.
Can I use these tools for influencer outreach? Yes, many outreach automation tools are suitable for influencer outreach as well. They can help you find relevant influencers, manage outreach campaigns, and track the progress of your influencer collaborations.
Do these tools integrate with other sales and marketing platforms? Yes, these outreach automation tools often provide integrations with other sales and marketing platforms such as CRM systems, email providers, and social media platforms . This helps you streamline your outreach efforts by syncing data and automating processes.
