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Creating high-quality copy that grabs attention and drives action is no easy task. Many people spend hours crafting headlines, finding the right words, and trying to get just the right tone.
That’s where AI copywriting tools can help—but finding ones that are both effective and free can feel overwhelming. With so many options, how do you know which ones will actually make a difference in your work?
This article on 11 free copywriting tools is here to simplify things. You’ll discover tools that can speed up your writing process, help with creativity, and make your copy sharper—all without adding to your budget.
Key Takeaways Boost Creativity and Idea Generation: Free AI copywriting tools like AnswerThePublic and BuzzSumo help spark new content ideas based on popular search queries and trending topics, making it easier to start copywriting projects.Optimize Headlines and Titles: AI copywriting tools such as CoSchedule Headline Analyzer and Portent’s Content Idea Generator help enhance headline impact by refining language and optimizing for clickability, benefiting SEO and engagement.Enhance Writing Quality and Clarity: Grammarly and Hemingway Editor assist with grammar checks and readability improvements, ensuring that content is polished, clear, and professional.Ensure Originality and Avoid Plagiarism: Plagiarism checkers like Small SEO Tools and Copyscape keep content unique, helping copywriters maintain credibility and boost SEO by avoiding duplicated content.Improve SEO and Visibility: Copywriting tools like Ubersuggest and Google Keyword Planner aid in identifying relevant keywords, making content more search-friendly and better aligned with audience interests. Content Idea Generation Tools Source: Canva Pro
When you’re starting a copywriting project, whether it’s website copy, ad copy, or social media content, you need fresh and engaging ideas to kick off your process.
Content idea generation tools can help you brainstorm topics quickly and efficiently, making it easier to create high-quality content that resonates with your audience.
Tool #1 – BuzzSumo (Free Version) BuzzSumo’s free version is another excellent content generator for copywriters. This tool lets you explore trending topics, popular articles, and high-engagement posts within your niche.
By analyzing these trends, you can craft compelling blog posts, social media captions, or even marketing copy that aligns with your current interests.
How It Helps: BuzzSumo helps you find the best content ideas in your field, giving you insight into what resonates with readers. This tool also allows you to optimize your content by seeing how similar content performs, making it a great fit for boosting your online visibility.Best for: Those looking to generate content ideas for blogs, social media, and web copy.
BuzzSumo
See how much interest brands and content generate in the wild. For agencies needing to monitor coverage, research and outreach to journalists, and track trends.
AnswerThePublic is a free AI-powered copywriting tool that generates content ideas based on real questions people ask online.
This AI tool leverages machine learning and natural language processing to pull common searches from platforms like Google, which helps you discover what people are actively looking for.
Using AnswerThePublic, you can brainstorm content for social media, blog posts, and even meta descriptions.
How It Helps: AnswerThePublic allows you to visualize popular questions, making it perfect for generating web copy, product descriptions, or even meta content. You’ll find it especially useful for SEO content that aligns with what users are searching for.Best for: Content writers, SEO strategists, and marketers who want to target high-interest keywords and create content based on real audience needs. Headline and Title Optimization Tools Your headline is the first thing people see, and a compelling title can make all the difference.
Copywriting tools for headline optimization help you refine and improve your titles, making them more likely to grab attention and drive clicks, whether it’s for SEO content, a marketing email, or a piece of copy for your website.
CoSchedule’s Headline Analyzer is one of the best AI copywriting tools available for creating powerful, attention-grabbing headlines.
By analyzing the structure, length, and tone of voice of your title, this tool lets you create optimized headlines for content marketing, social media, or product descriptions.
How It Helps: This AI copywriting tool scores your headline on elements like emotion, readability, and keyword presence. You can use the tool to test variations until you find one that aligns with your goals, from increasing SEO impact to crafting persuasive content.Best for: Copywriters who want to write better copy with optimized, click-worthy titles for blog posts, social media captions, and more.
Coschedule
Get more done in less time with the only work management software for marketers.
Portent’s Content Idea Generator is a free tool that helps you create interesting and unique titles.
This generator offers quirky and creative suggestions, making it perfect for social media posts, blog headlines, and engaging meta descriptions.
How It Helps: Portent’s generator combines creativity with SEO by suggesting titles that balance keyword use and creativity. It’s ideal for content writers looking for fresh ideas for different types of content, including captions, product descriptions, and even content for social media.Best for: Writers aiming to produce captivating and original titles, especially for social media and blog content. Writing and Editing Assistance Good writing is clear, concise, and compelling. Writing and editing tools help you polish your content quickly, making your workflow smoother and ensuring that you deliver a high standard of written content every time.
These tools are essential for creating high-quality content across various platforms, whether it’s a blog post, marketing email, or SEO-optimized web copy.
Tool #5 – Grammarly (Free Version) Grammarly’s free AI writing tool is a powerful assistant that checks your content for grammar, punctuation, and style. This writing assistant helps you create error-free copy, from ad copy to social media posts, by identifying mistakes and offering suggestions.
How It Helps: Grammarly helps you write better copy by flagging mistakes in real time. You can adjust your tone of voice and maintain consistent quality, making it easier to create content that’s polished and professional. This tool also allows you to rewrite sentences for clarity.Best for: Anyone creating written content, especially for blog posts, social media, or any platform where clear communication is key.
Grammarly
Enhance your writing with Grammarly's AI-powered desktop app for Windows, ensuring bold, clear, and mistake-free content. Perfect for professional communication and creative projects alike.
The Hemingway Editor is a free tool that highlights long, complex sentences and common errors. By breaking down your text into clear, concise language, this tool enhances readability and makes it easy to follow, ideal for a wide range of audiences.
How It Helps: Hemingway is perfect for optimizing web copy, blog content, and product descriptions. By simplifying your sentences, the tool also helps make your content SEO-friendly and easy to understand. It’s ideal for content that needs to be straightforward and persuasive.Best for: Copywriters, content creators, and marketers who want to create clear, readable content. Plagiarism and Originality Checks Source: Canva Pro
As a copywriter, ensuring originality in every piece is crucial. Whether you’re writing blogs, web copy, or marketing emails, originality maintains your credibility and boosts your SEO ranking. AI copywriting tools that check for plagiarism help you identify any accidental similarities with existing content, ensuring you create content that’s unique and valuable.
Small SEO Tools’ Plagiarism Checker is a free AI copywriting tool that scans your text for matches across the web. This AI writing assistant helps you identify parts of your content that may look too similar to existing content, especially if you’re working with common topics or phrases.
How It Helps: Small SEO Tools make it easy to avoid duplication by showing sections that need rewriting or paraphrasing. You can use this tool to help you write quality content for blogs, website copy, or even social media posts that are fully original.Best for: Content creators, SEO copywriters, and marketers who want to ensure all their content is free from duplication. Copyscape’s free version is another popular option among the best copywriting tools for checking originality. By entering your content or a URL, Copyscape can scan the web to detect any similar content, helping you refine your copy to stand out.
How It Helps: Copyscape helps you create content with confidence. Whether you’re working on ad copy, blogs, or web content, this tool allows you to identify sections that might benefit from a rewrite, ensuring the final copy is entirely unique.Best for: Anyone looking to protect their content from accidental plagiarism and improve SEO ranking with original material. SEO Keyword and Optimization Tools To make sure your content reaches the right audience, you’ll need to optimize it for search engines. SEO keyword tools help you find popular terms to include, which boosts your content’s visibility. Using AI tools that focus on SEO can help you generate keyword-rich content that’s easy for search engines to index and for audiences to find.
Tool #9 – Ubersuggest (Free Version) Ubersuggest is a free AI-powered tool that offers keyword ideas, SEO data, and competitor insights. This tool helps you identify the best keywords for different types of content, whether it’s web copy, blogs, or product descriptions. Ubersuggest’s free trial allows you to explore keyword volume, competition level, and content opportunities.
How It Helps: Ubersuggest makes it easier to optimize your content for search by providing keywords that align with popular search terms. It helps you generate copy that’s SEO-ready, giving your content a better chance of ranking well.Best for: Copywriters, marketers, and content creators who want to use AI to boost SEO and increase traffic. Google Keyword Planner is another free tool that gives you insights into keyword trends and helps you target the right terms for your audience. This tool also allows you to discover long-tail keywords that can help you create more niche, specific content for your readers.
How It Helps: Google Keyword Planner helps you optimize your content by focusing on highly relevant keywords for your niche. By using this tool to guide your content creation, you can increase your chances of ranking on Google and connecting with your audience.Best for: Writers and content marketers focused on creating content faster and smarter, with a strategic focus on SEO. Content Formatting and Visual Enhancement Tools A well-formatted piece of content is easier to read, and engaging visuals can capture attention quickly. AI content tools that focus on formatting and visuals help streamline your workflow, letting you produce copy that’s polished and reader-friendly.
Canva’s free version is one of the best tools to help you create high-quality visuals for your copy. From social media posts to blog images, Canva lets you create images that make your content stand out. The tool also allows you to format content for different platforms, from website copy to captions.
How It Helps: Canva helps you create visually engaging content that complements your written work. Whether you’re working on social media content, blog graphics, or a piece of web copy, Canva offers templates and design tools that make it simple to add a professional touch.Best for: Anyone looking to improve their content’s readability and visual appeal, making it suitable for all digital platforms. Using AI to Create Content Faster and Better Source: Canva Pro
Many AI copywriting tools today let you complete copywriting tasks in record time. By leveraging AI copywriting tools like Canva, Grammarly, and Google Keyword Planner, you’re able to streamline every step of content creation—from idea generation to final formatting.
With these tools, AI-generated content is fast and can help ensure that every piece of content created by AI meets high standards for quality and effectiveness.
Best Practices for Incorporating These Tools into Your Workflow: Pairing these tools with AI copywriting tools works best when used as part of a larger content strategy. To get the most out of free AI copywriting tools, consider combining tools that generate copy, enhance SEO, and optimize content for engagement. Don’t forget to check out our Top 10 ChatGPT Software
Final Thoughts As we wrap up this article on using 11 free copywriting tools, it’s clear that the right tool can significantly boost your productivity and creativity as a writer.
Whether you’re crafting compelling content, improving your writing skills, or streamlining your workflow, these free resources are designed to help you achieve more without breaking the bank. Take some time to explore each tool and discover which one works best for your unique needs.
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Frequently Asked Questions Are Free Copywriting Tools as Effective as Paid Ones? While free copywriting tools offer great functionality, paid versions often provide more advanced features, such as better content customization, more templates, or higher-quality output. However, many free tools still provide excellent results for basic writing tasks.
Can I Use Multiple Free Copywriting Tools Together? Yes, you can use multiple tools together to enhance your writing. For instance, you might use one tool for generating content ideas and another for grammar correction or SEO optimization. Combining various tools can give you more flexibility and a broader range of options.
Can I Use These Tools for SEO Copywriting? Yes, many free AI copywriting tools offer features tailored for SEO, such as keyword optimization, meta descriptions, and readability analysis. However, for more advanced SEO features, you may need to use a premium version or a specialized SEO tool.
Are These Free Tools Suitable for Professional Copywriters? While free AI copywriting tools can be useful for professional copywriters, they may not provide the level of sophistication or customization that paid tools offer. Professionals may need to combine these tools with their own expertise or use advanced features available in paid versions.
Can I Save My Work in Free AI Copywriting Tools? Most free AI copywriting tools allow you to save your work either on the platform itself or by exporting it to a text file. Some tools may also integrate with cloud services like Google Drive for easy storage and access.
