Email newsletter tools are essential for businesses and marketers looking to connect with their audience effectively. Whether you’re looking for a free plan or the best cheap email marketing platform, there are plenty of options to suit your needs.
Many email newsletter platforms and software provide advanced features to customize campaigns. Choosing the right email newsletter platform can help you optimize every email you send and grow your audience effectively.
Key Takeaways
- Email newsletter platforms are essential for businesses to connect with audiences and grow their subscriber base effectively.
- Many platforms, like Mailchimp and MailerLite, offer free plans that are great for beginners and small businesses.
- Costs of email newsletter platforms vary based on factors like email sends, subscriber limits, and advanced features.
- Advanced tools like automation, analytics, and segmentation make premium plans ideal for scaling businesses.
- Email newsletter platforms like ActiveCampaign and HubSpot offer robust marketing automation and CRM integration for enhanced efficiency.
- Drag-and-drop editors and customizable templates simplify creating professional newsletters.
- Choosing the right platform ensures optimized email campaigns and helps achieve marketing goals efficiently.
The Cost of Email Newsletter Tools
Email newsletter platforms and software come with various pricing options, making it easier for businesses of all sizes to find the best tools for their email marketing needs. Whether you’re looking for email services with a free plan or premium features, there’s something for everyone.
Factors That Affect Pricing
The cost of an email newsletter platforms depends on several factors:
- Number of Email Sends: Plans often vary based on the volume of emails you send per month.
- Advanced Features: Tools with automation, segmentation, and analytics tend to cost more.
- Subscriber Limits: Some platforms charge based on the size of your email list.
- Free Plans: Many services offer free plans, but they may come with limited features.
Top Platforms Offering Free Plans
If you’re looking for a free option, here are some of the best email newsletter platforms:
- Mailchimp: Offers a free plan with up to 500 contacts and basic automation.
- MailerLite: Provides a free plan with 1,000 subscribers and 12,000 emails per month.
- Brevo: Includes unlimited contacts and 300 daily emails in its free plan.
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How to Choose the Best Email Newsletter Platform
Finding the right email newsletter platform can make all the difference in your email marketing efforts. The key is to compare features and pricing while aligning them with your goals.
Tips to Find the Best Platform
To choose the best email marketing software, consider these points:
- Your Needs: Are you looking for a free plan or advanced tools like segmentation?
- Usability: Choose a platform with an intuitive interface for ease of use.
- Features Offered: Look for platforms offering automation, customizable templates, and detailed analytics.
- Scalability: Ensure the platform can grow with your business, whether you’re sending 10 emails or thousands.
List of the Best Email Newsletter Platforms
Here are some of the 10 best email newsletter platforms to consider:
- ConvertKit: Ideal for creators with advanced features like automation workflows.
- Constant Contact: Great for small businesses with tools for managing newsletters and events.
- AWeber: Offers a free plan with unlimited email sends and basic features.
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13 Best Email Newsletter Tools
GetResponse
Source: GetResponse
GetResponse is an all-in-one email marketing tool designed to help businesses create, manage, and automate email campaigns. It simplifies newsletter creation with its drag-and-drop email editor and a library of customizable templates.
With advanced features like marketing automation and transactional emails, it’s perfect for small businesses and growing enterprises. GetResponse offers a generous free plan, making it one of the best newsletter platforms on the market.
- Free Plan: Up to 500 subscribers with essential features.
- Paid Plans: Starting at $15/month for advanced email marketing features.
- Max Plan: Custom pricing for enterprises with dedicated support.
3 Best Features
- Email Automation: Create personalized workflows to engage subscribers.
- Email Templates: Choose from a wide variety of email templates to fit any campaign.
- Webinars and Landing Pages: Integrates email campaigns with lead generation tools.
An affordable, easy platform to send emails, grow your list, and automate communication.
Constant Contact
Source: Constant Contact
Constant Contact is an email marketing and automation tool ideal for small businesses and nonprofits. It helps users grow their email lists, design newsletters, and manage email marketing campaigns easily.
With drag-and-drop tools and a variety of email templates, it simplifies creating email content. Constant Contact supports features like transactional emails and integrations with ecommerce platforms, making it one of the best newsletter software solutions available.
- Core Plan: Starting at $12/month for essential features.
- Plus Plan: $35/month for automation and advanced email marketing tools.
3 Best Features
- Email Campaigns: Simplifies creation with templates and scheduling.
- Social Media Integration: Manage email and social campaigns together.
- Marketing Automation: Streamline workflows with autoresponders and triggers.
MailerLite
Source: MailerLite
MailerLite is a budget-friendly email marketing tool that provides small businesses with powerful tools to create and manage email newsletters. Known for its ease of use, it offers drag-and-drop email builders, free newsletter options, and email automation. MailerLite is an excellent choice for businesses seeking advanced email marketing features without breaking the bank.
- Free Plan: Up to 1,000 subscribers and 12,000 emails per month.
- Growing Business Plan: From $10/month for additional features.
- Advanced Plan: $21/month for priority support and advanced automation.
3 Best Features
- Drag-and-Drop Builder: Simplifies creating newsletters and campaigns.
- Free Tools: Offers a generous free plan with essential features.
- Landing Pages: Build engaging pages to grow your email list.
Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support.
HubSpot
Source: HubSpot
HubSpot is an all-in-one marketing platform that includes email newsletter tools, CRM, and automation features. It’s perfect for businesses looking to enhance their email marketing efforts and integrate campaigns with broader marketing strategies.
HubSpot provides user-friendly email newsletter tools to customize newsletters and track performance. Known for its versatility, HubSpot offers tools for creating a newsletter and managing types of email campaigns, from welcome sequences to promotional emails.
- Free Plan: Includes email marketing tools with basic CRM features.
- Starter Plan: From $50/month for expanded features and increased email sending limits.
- Professional Plan: Starting at $800/month with advanced marketing automation and analytics.
3 Best Features
- Marketing Automation: Streamlines workflows for better efficiency.
- CRM Integration: Combines email campaigns with customer data.
- Advanced Personalization: Customizes subject lines and email content for higher engagement.
Transform your business into a revenue generating machine by creating delightful customer experiences.
ActiveCampaign
Source: ActiveCampaign
ActiveCampaign is a robust email marketing and automation tool designed for businesses seeking advanced features. It combines email marketing efforts with CRM and sales automation to streamline workflows.
ActiveCampaign helps businesses grow their email list, segment subscribers, and optimize email sends for better results. With tools like advanced analytics and a variety of email templates, it’s one of the best software solutions for comprehensive marketing strategies.
- Lite Plan: Starting at $29/month for basic email automation.
- Plus Plan: $49/month with CRM and landing page features.
- Professional Plan: From $149/month for advanced personalization and analytics.
3 Best Features
- Email Marketing Automation: Customizes workflows to nurture leads.
- Advanced Segmentation: Targets specific audiences for tailored campaigns.
- CRM Integration: Combines marketing and sales efforts for efficiency.
The email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
AWeber
Source: AWeber
AWeber is one of the best email newsletter tools designed for businesses and entrepreneurs to simplify email marketing efforts. It allows users to create, automate, and manage email campaigns effectively. AWeber offers a user-friendly email platform with features for crafting professional newsletters.
It supports unlimited email sends and helps optimize email marketing strategy with tools like segmentation and analytics. Known for reliability, AWeber’s free plan is generous and great for beginners.
- Free Plan: Up to 500 subscribers with essential email features.
- Pro Plan: Starting at $19.99/month for advanced email automation.
- Custom Plan: Tailored for enterprises with additional support.
3 Best Features
- AWeber’s Free Plan: Includes unlimited email sends and customizable templates.
- Email and Form Integrations: Seamlessly connects with websites and CRMs.
- Customer Support: Offers 24/7 email support for troubleshooting and advice.
Mailchimp
Source: Mailchimp
Mailchimp is one of the best email marketing platforms, combining email automation, marketing features, and analytics in one place. It allows users to create email campaigns, build email lists, and track engagement effortlessly.
Known for its free plan and advanced features, it’s widely used by small businesses and enterprises. Mailchimp offers tools to design newsletters, monetize your newsletter, and send emails to subscribers for free with a drag-and-drop email builder.
Pricing Plans
- Free Plan: Up to 500 subscribers and 1,000 emails per month.
- Essentials Plan: Starting at $13/month with more templates and analytics.
- Premium Plan: From $350/month for advanced email marketing automation.
3 Best Features
- Drag-and-Drop Builder: Simplifies email creation for beginners.
- Automation Tools: Helps you send transactional emails and follow-ups automatically.
- Audience Management: Advanced segmentation for targeted campaigns.
Campaign Monitor
Source: Campaign Monitor
Campaign Monitor is a leading email marketing software for creating stunning email newsletters and running effective campaigns. It’s tailored for small businesses and marketing teams, offering user-friendly tools and features like transactional emails and email automation.
Campaign Monitor’s email editor and templates make designing email content easy, while advanced analytics help measure results. Known for its simplicity and robust marketing automation, it’s one of the best newsletter platforms available.
Pricing Plans
- Basic Plan: Starting at $9/month for up to 2,500 emails.
- Unlimited Plan: $29/month for unlimited emails per month.
- Premier Plan: From $149/month for advanced features and priority support.
3 Best Features
- Email Templates: Professionally designed templates for newsletters and email campaigns.
- Automation Tools: Create workflows to nurture and engage your audience.
- Advanced Analytics: Track open rates, click-throughs, and subscriber behavior.
ConvertKit
Source: ConvertKit
ConvertKit is an email marketing platform designed for creators and small businesses to grow their audience and monetize their newsletters. It simplifies email campaigns with its easy-to-use interface and automation tools.
ConvertKit offers free email marketing for up to 1,000 subscribers and enables users to build email lists effortlessly. With its focus on helping creators, it’s one of the best email marketing services.
Pricing Plans
- Free Plan: Up to 1,000 subscribers with basic features.
- Creator Plan: Starting at $9/month for automation and landing pages.
- Creator Pro: $25/month for advanced email marketing and integrations.
3 Best Features
- Tag-Based Segmentation: Organize your audience by behavior and preferences.
- Email Automation: Build sequences to nurture leads and subscribers.
- Landing Pages: Create visually appealing pages for lead generation.
Brevo (formerly SendinBlue)
Source: Brevo
Brevo, formerly known as SendinBlue, is a versatile email marketing platform tailored for businesses seeking advanced email automation and transactional email capabilities. It combines email campaigns with SMS marketing, making it a comprehensive marketing tool.
Brevo’s email editor and templates help businesses design professional emails effortlessly, making it one of the best email newsletter platforms.
Pricing Plans
- Free Plan: Up to 300 emails per day with unlimited contacts.
- Starter Plan: From $25/month for 20,000 emails per month.
- Business Plan: $65/month with advanced features like A/B testing.
3 Best Features
- Email Automation: Create dynamic workflows to engage your audience.
- Transactional Emails: Ensure timely communication for ecommerce and service notifications.
- SMS Marketing: Combine email and SMS campaigns for multi-channel outreach.
Mailjet
Source: Mailjet
Mailjet is a popular email marketing platform designed for creating a newsletter, transactional emails, and automated campaigns. It’s known for its collaborative features, making it easy for teams to work together on email designs and strategy.
With unlimited email sends and user-friendly email newsletter tools, Mailjet is suitable for small businesses and enterprises alike. It helps you customize your newsletter to align with branding and provides detailed analytics to track success.
Pricing Plans
- Free Plan: Up to 6,000 emails per month with 200 emails per day.
- Essential Plan: Starting at $15/month for advanced features and no daily sending limit.
- Premium Plan: From $25/month for marketing automation and collaboration tools.
3 Best Features
- Real-Time Collaboration: Teams can work together to create newsletters.
- Customizable Email Templates: Helps you design emails that reflect your brand.
- Advanced Analytics: Tracks email performance to optimize campaigns.
Substack
Source: Substack
Substack is a newsletter platform without the complexity of traditional email platforms, ideal for writers, bloggers, and creators. It helps monetize your newsletter with paid subscriptions while offering tools for creating and sending newsletters effortlessly.
Substack is one of the newsletter platforms on the market where creators can build their audience and revenue simultaneously. The platform provides user-friendly email newsletter tools to help you get started with your first email newsletter.
Pricing Plans
- Free Plan: Basic tools for creating and sending newsletters.
- Paid Newsletter Model: Substack takes a 10% commission on paid subscriptions.
3 Best Features
- Monetization Tools: Helps creators earn from paid subscribers.
- Simple Interface: Easy to set up and use for beginners.
- Community Building: Encourages direct engagement with your audience.
Flodesk
Source: Flodesk
Flodesk is a modern email newsletter platform designed for creating visually stunning newsletters. Known for its drag-and-drop email editor, Flodesk allows users to design professional emails without needing technical expertise.
It’s ideal for small businesses and entrepreneurs who want to focus on branding and design. Flodesk offers unlimited email sends, making it one of the best email newsletter software options for design-oriented marketers.
Pricing Plans
- Flat Rate: $38/month for unlimited email sends and access to all features.
3 Best Features
- Drag-and-Drop Editor: Simplifies designing emails for any campaign.
- Beautiful Templates: Offers pre-designed templates tailored to branding needs.
- Flat Pricing: No tiers or limitations—one price for all features.
Final Thoughts
Email newsletter platforms and software are essential for running effective campaigns.Whether you’re looking for email services with free options or advanced marketing tools, there’s a solution that fits your needs. Platforms that offer free plans are a great way to get started, while premium plans offer advanced features for scaling your email marketing strategy.
Choosing the right email newsletter platform ensures you can manage many emails efficiently and achieve your marketing goals.
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FAQs
What Is the Best Email Newsletter Platform for Beginners?
AWeber and Mailchimp are excellent for beginners, offering free plans and user-friendly interfaces.
How Can I Find the Best Email Marketing Tool for My Business?
Compare the features, pricing, and usability of the 10 best email newsletter tools to find the right fit.
What Factors Affect the Cost of Email Newsletter Platforms?
Costs depend on the number of emails you send, subscriber limits, and advanced features offered.
Are There Free Email Newsletter Platforms Available?
Yes, many email newsletter platforms like MailerLite and Brevo offer free plans with limited features.
What Should I Look for in the Right Email Newsletter Platform?
Focus on automation, analytics, customization, and scalability to align with your business needs.
