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Content research tools are important for marketers who want to make their content more useful. They make it easier to find useful search data, organize insights, and make lists of targeted keywords.
Google Analytics and Microsoft Purview Portal are two tools that make it easy to start using content strategies that are based on data. People who want to search for or analyze content need these tools more than anything else.
We’ll talk about the 13 best content search tools for content writers in this blog. You will learn what each tool can do for you and why you should think about using them. This list will help you find tools that will really improve your content strategy, no matter how experienced you are. Keep reading!
Key Takeaways Content search tools are essential for building effective content strategies. Tools like Google Analytics and Microsoft Purview provide valuable content insights. Microsoft Purview’s eDiscovery tool is excellent for locating specific pieces of content. Keyword research tools help marketers find high-performing keywords to improve search rankings. Content search tools like Answer The Public and SEMrush offer unique content ideas. Using content search tools aids in developing optimized content calendars. Advanced tools, such as Microsoft 365 Copilot, assist with content organization and file management. Top tools support both keyword research and competitive analysis for better content performance. Best Content Search Tools to Get Started with Content Content search tools help marketers quickly find and organize relevant information. These tools provide insights into different types of content, enabling you to develop an effective content calendar.
Microsoft 365 Copilot and Microsoft Purview Portal are two powerful tools available for optimizing content and keyword research.
Using the Content Search Tool in Microsoft Purview Microsoft Purview’s content search eDiscovery tool is designed to help marketers identify specific pieces of content across multiple content locations. With options to search across file names and keyword phrases, this tool is ideal for content organization.
The tool in Microsoft Purview provides advanced search options, allowing users to search for content across various locations. Its search box feature and collaboration tools allow content teams to locate important information quickly and easily. Tools Like Google Analytics and Search Console for Content Insights Google Analytics and Google Search Console are effective tools to search and track content performance. These tools are excellent for keyword searches, keyword lists, and identifying new search trends. Marketers use them to analyze search data and improve keyword ranking in search results.
Google Analytics allows marketers to track website performance and provides insights into audience behavior. Google Search Console includes keyword search and search console features that help users rank higher in search. Content Search eDiscovery Tool: A Powerful Tool for Content The content search eDiscovery tool provides analytics on the number of content locations and helps identify content quickly. Microsoft 365 Copilot and Microsoft Purview have tools like the content search tool to search, which helps content teams find data and organize files.
Finding Keywords with a Content Search Tool Tools like the eDiscovery tool and Google AdWords are helpful for entering keywords and creating keyword lists. They’re a great way to rank higher in searches by analyzing keyword phrases and search data.
These tools offer an option to search and enter a keyword in the search box to find content across platforms. Third-party tools like Google AdWords help marketers run targeted campaigns based on a solid keyword list. Using Microsoft Purview to Search for Content and Build Keyword Lists Microsoft Purview is ideal for content search and keyword research. This tool allows you to rank higher in search by using specific keywords, content types, and file names. Available in the new Microsoft Purview Portal, it’s perfect for those wanting to search and organize efficiently.
The content search tool lets you find the type of content that resonates with your audience. With this tool, content creators can focus on creating powerful content with strategic keywords. Best Content Search Tools Source: SEMrush
SEMrush is a powerful tool for content research and keyword optimization. It helps marketers find the best keywords and content ideas to boost online visibility. With SEMrush, you can run a search to see keyword volume and competition.
This tool provides insights to create content that stands out. It’s ideal for improving search results and crafting a strong content marketing strategy. Marketers can use the free version or upgrade for more features.
5 Best Features:
Keyword Research: Find top keywords with search volume, competition, and trends.Content Ideas Generator: Discover popular content ideas that attract readers.Competitive Analysis: Track competitors’ strategies and identify opportunities.SEO Optimization Tools: Enhance content to rank higher on search engines.Project Management Tool: Organize and manage keyword and content projects seamlessly. Create impactful content. Explore Softlist’s ‘Content Creation ‘ category to unlock tools that make your writing more engaging.
Source: Answer The Public
Answer The Public is a unique content research tool that reveals what people are searching for. Analyzing queries, provides marketers with content ideas and questions to address. It’s great for finding the best keywords for content marketing.
This tool helps you understand search behavior and get inspired to create relevant content. Perfect for marketers looking to boost engagement and optimize their content strategy. A free plan is available to get started.
5 Best Features:
Keyword Queries: Discover popular queries people search for.Content Ideas: Get ideas for blog posts, FAQs, and social media.Search Insights: Gain insights into real user search behavior.Visual Maps: See keyword data visually organized by topic clusters.Free Version: Access basic insights to enhance content ideas at no cost. Source: ChatGPT
ChatGPT is an AI-powered tool that assists with content creation and idea generation. It’s perfect for content marketers needing quick responses and creative ideas. You can use ChatGPT to get content outlines, keyword suggestions, or even full drafts.
The tool provides conversational responses, making content creation faster and easier. It’s an excellent companion for marketers optimizing their strategy. With a free version, it’s easy to get started.
5 Best Features:
Content Creation: Generate blog posts, social media content, and more.Keyword Suggestions: Get keyword ideas and relevant phrases instantly.Creative Prompts: Use it to spark content ideas and inspiration.Conversational Interface: Chat-based responses for quick, easy interaction.Free Version: Try out AI-powered content support without cost. Source: Ahrefs
Ahrefs is a comprehensive SEO and content research tool that helps marketers optimize for search engines. It provides insights on keywords, backlinks, and content ideas. With Ahrefs, you can see what kind of content performs best in your industry.
It’s a valuable tool for improving content visibility and ranking. Ahrefs is widely used to support content strategy and drive better content results. Get started with its powerful features to stay competitive.
5 Best Features:
Keyword Explorer: Explore high-volume keywords and search trends.Content Research: Find top-performing content in various niches.Backlink Analysis: Monitor backlinks for improved SEO.Site Audit Tool: Evaluate and optimize website performance.Competitor Analysis: Compare your content strategy with competitors. Source: Google Keyword Planner
Google Keyword Planner is a free keyword research tool that helps marketers discover keywords for SEO. It provides data on search volume, trends, and competition, ideal for planning a content strategy.
You can use this tool to create content that aligns with search queries. It’s perfect for content marketers aiming to optimize content for better search results. Easy to use and essential for keyword planning.
5 Best Features:
Keyword Suggestions: Get relevant keywords and related phrases.Search Volume Data: See monthly search volume for target keywords.Competitive Analysis: Understand keyword competition and bid estimates.Content Optimization: Plan content based on popular search queries.Free Tool: Access a range of keyword data at no cost for budget-friendly planning. Source: Moz
Moz is a powerful tool designed to help marketers with SEO and keyword research. It provides data to improve search rankings and content performance. Moz offers keyword suggestions, search volume insights, and content analysis.
The tool allows you to find the right keywords for your content strategy. It’s great for creating better content that ranks higher. Moz is ideal for content creators and SEO professionals. A free version is available to get started.
5 Best Features:
Keyword Explorer Tool: Find relevant keywords with search volume and difficulty insights.Site Audits: Identify issues affecting site performance and SEO.Link Explorer: Analyze backlinks and discover new link-building opportunities.On-Page Optimization: Provides suggestions to improve page SEO for better ranking.Rank Tracking: Monitor search ranking positions over time. Source: Serpstat
Serpstat is an all-in-one SEO and content marketing tool. It helps users find keywords, track search rankings, and analyze competitors. This tool allows you to optimize content for search engines effectively.
It’s designed for marketers looking for a straightforward tool to boost their online presence. Serpstat also provides insights for content creation and keyword difficulty. It’s perfect for businesses wanting to improve their content strategy. A free trial is available to explore features.
5 Best Features:
Keyword Research: Identify keywords with high search potential and low competition.Competitor Analysis: Gain insights into competitor strategies for SEO and PPC.Content Analysis: Evaluate content performance and identify improvement areas.Backlink Analysis: Discover and track valuable backlinks to your site.Site Audit Tool: Detect SEO issues on your website to improve ranking. Source: SEO PowerSuite
SEO PowerSuite is a comprehensive SEO tool that helps users optimize websites for better search engine ranking. It includes keyword research, backlink tracking, and content analysis tools. SEO PowerSuite is ideal for those who want a complete SEO solution. It’s available for both Windows and Mac, offering flexibility.
The tool provides powerful insights into content performance. With SEO PowerSuite, users can create better content and monitor keyword rankings. A free version is available.
5 Best Features:
Rank Tracker: Monitor keyword positions and changes in search rankings.Website Auditor: Find and fix SEO issues on your site.SEO SpyGlass: Analyze and track backlinks to improve SEO.Content Editor: Optimize content with SEO-friendly suggestions.Keyword Research: Identify keywords to target for improved search visibility. Source: Wordstream
Wordstream is a marketing tool designed to help businesses with keyword research and online advertising. It supports Google Ads and provides keyword suggestions to optimize campaigns. Wordstream allows marketers to create effective ads with better targeting.
It’s a great tool for content creators and advertisers. Wordstream also includes tools to analyze ad performance and keyword data. This tool makes online advertising easier to manage. A free version is available for basic features.
5 Best Features:
Keyword Tool: Discover high-performing keywords for ads and content.PPC Management: Optimize Google Ads campaigns for better results.Performance Analysis: Track and improve ad performance metrics.Free Keyword Research Tool: Access keyword suggestions to enhance SEO.Budget Management: Helps businesses allocate budgets effectively for ads. Source: SpyFu
SpyFu is a competitive analysis tool for SEO and PPC marketing. It allows you to analyze competitors’ keywords, ad campaigns, and organic search performance. SpyFu helps you find the best keywords to target and understand content that ranks.
It’s perfect for building a competitive content marketing strategy. This tool also offers insights for Google Ads. SpyFu is ideal for marketers wanting to improve their SEO. A free plan is available to get started.
5 Best Features:
Competitor Keyword Research: Discover the keywords your competitors rank for.PPC Analysis: Analyze competitors’ ad campaigns to find PPC opportunities.Backlink Analysis: Track backlink profiles for SEO insights.SEO Keyword Tracking: Monitor keyword positions in search results.Ad History: View historical Google Ads data for competitive insights. Source: Ubersuggest
Ubersuggest is a powerful tool for keyword research and content ideas. It helps marketers find relevant keywords to improve SEO. This tool provides insights into search volume, competition, and keyword difficulty.
Ubersuggest is perfect for content creators aiming to rank higher on search engines. It’s also free to use, making it accessible to everyone. Ubersuggest helps plan effective content strategies. Get started easily to boost your online presence.
5 Best Features:
Keyword Suggestions: Find different keywords based on search volume and trends.Content Ideas: Discover topics that resonate with audiences to inspire content.SEO Analysis: Get SEO insights to optimize your website and content.Competitor Analysis: Analyze competitor keywords and strategies.Backlink Data: Track backlinks to improve your link-building efforts. Source: KeywordTool.io
KeywordTool.io is a versatile tool for finding keywords to improve content SEO. It helps marketers explore keyword ideas across platforms like Google, YouTube, and Instagram. With KeywordTool.io, you can identify keyword variations that fit your strategy.
It’s perfect for generating a keyword list quickly. The tool is user-friendly and valuable for content creators. It offers both free and paid options. Start creating better content with keyword insights.
5 Best Features:
Platform-Specific Keywords: Discover keywords for Google, YouTube, Amazon, and more.Keyword Variations: Generate lists of different keyword ideas for specific needs.Long-Tail Keyword Suggestions: Find long-tail keywords for targeted content.Competitor Research: Gain insights into competitor keyword strategies.Export Options: Export keyword lists for project management and planning. Source: SEO.com
SEO.com is a digital marketing agency that helps businesses improve their online visibility. It offers services like keyword research, content strategy, and SEO optimization. SEO.com uses data-driven strategies to enhance website performance.
This tool provides a full suite of SEO tools for better search rankings. SEO.com is ideal for businesses looking for professional SEO support. Their experts create tailored solutions. Get started with SEO.com to grow your business online.
5 Best Features:
Keyword Research: Identify high-performing keywords to optimize content.Content Strategy Development: Build effective content strategies for SEO success.On-Page Optimization: Optimize content to improve search rankings.Competitor Analysis: Analyze competitor SEO strategies for insights.Link Building: Enhance domain authority through strategic link-building. Enhance your storytelling. Visit Softlist’s ‘AI Writing Generator
Final Thoughts Top content search tools, including Google Analytics, Microsoft Purview, and Google AdWords, help marketers organize, search, and manage digital content. These tools are powerful for keyword research, search data analysis, and content insights.
Tools like Microsoft 365 Copilot and the new Microsoft Purview portal offer advanced tools that are free to use. They are invaluable for marketers wanting to search, build content calendars, and improve content performance.
Choose the best tools easily. Softlist’s ‘Top Product Reviews ‘ and ‘Deals ’ blogs you to the best software options.
FAQs What are the Best Free Keyword and Content Search Tools? Tools like Google Analytics, Microsoft Purview, and Google AdWords are popular for keyword research and content insights. They provide an option to search for relevant keywords and content.
How Can Content Search Tools Help Improve Content Performance? Content search tools analyze your content and provide data on search volume and keyword difficulty, helping marketers create optimized content calendars and rank higher in search.
What is the Content Search eDiscovery tool in Microsoft Purview? The eDiscovery tool in Microsoft Purview allows users to search for content across multiple locations, making it easy to manage and find data across platforms.
How Does Microsoft 365 Copilot Assist with Content Search? Microsoft 365 Copilot helps organize files and keywords, making it a valuable tool for content creators to search and manage content locations.
Why are Search Tools Important for Content Marketing? Search tools provide valuable content insights, allowing marketers to create better content by identifying trending topics and keywords that drive traffic and engagement.
