You must ensure you have the right tools when you send cold emails. Email outbound tools help businesses send emails automatically, keep track of contacts, and ensure emails get to people’s inboxes instead of spam folders. Picking the right email tool for your campaign can make a big difference in how well it does.
We’ll talk about the top 15 email outbound tools in this blog post. These tools can help you streamline your process, make your emails more likely to be delivered, and effectively scale your cold outreach.
Stay with us while we go over the features of each tool and how they can help your email campaigns. Want to send more cold emails and reach out to more people? Let us begin with the first tool.
Key Takeaways
- Choose a tool that fits your cold email strategy if you’re serious about cold email outreach.
- The best tool is one that offers personalization and automation, helping to boost your email performance.
- Tools you use should integrate well with your sales automation tool to streamline your efforts.
- Look for an outbound tool that offers flexibility and a variety of tools for your outreach.
- Free cold email tools are available, but premium ones usually deliver the best results.
- The right tool can help improve your deliverability and boost your email campaigns.
- Using the tool to automate tasks will save time and improve consistency.
- Many similar tools exist, so choose a tool that aligns with your software for your business.
Best Cold Email Tools for Your Business
Finding the right cold email tool is essential for crafting effective cold email campaigns. These tools help automate the process and ensure email deliverability while offering a variety of features to improve your cold email strategy.
Top Outbound Email Tools on the Market
Several email tools help businesses send cold emails with better efficiency. Here are some of the best cold email tools you can use:
- Reply.io: One of the best cold email tools for automated outreach with customizable sequences.
- Lemlist: A great tool for cold email automation with advanced personalization features.
- Woodpecker: Perfect for email warmup and handling multiple campaigns across various channels.
Cold Outreach Tools to Help Improve Your Campaigns
Using the right cold outreach email tool can significantly boost the performance of your email campaign results. These tools help scale your cold outreach while maintaining your reputation for your cold emails:
- Instantly.ai: Known for its email warmup feature, which helps improve email deliverability.
- Salesloft: A versatile sales engagement tool that integrates well with other email marketing software for full automation.
- Constant Contact: Offers excellent email list builder tools to help you expand your audience while running cold email campaigns.
HubSpot
Source: HubSpot
HubSpot is an all-in-one sales and marketing automation platform that helps businesses manage outbound email campaigns and sales outreach. It offers a suite of tools to help sales teams streamline their workflows, automate follow-ups, and nurture leads. With HubSpot, businesses can enhance their sales engagement and track performance across all channels.
- Starter: $50/month
- Professional: $800/month
- Enterprise: $3,200/month
- All-in-one sales and marketing hub
- Advanced automation and CRM integration
- Multi-channel email outreach and lead management
Transform your business into a revenue generating machine by creating delightful customer experiences.
Woodpecker
Source: Woodpecker
Woodpecker is an automated cold outreach email tool designed to improve email deliverability and get responses. It helps businesses automate follow-ups and warm-up email accounts to avoid spam folders.
With Woodpecker, users can easily manage campaigns, especially for agencies handling multiple clients. It’s ideal for outbound email campaigns to scale your outreach.
- Basic: $39/month
- Pro: $49/month
- Enterprise: Custom pricing available
- Free 7-day trial available
- Email warm-up to improve deliverability
- Adaptive sending limits for protection
- Multichannel outreach with full automation
Best choice when you run cold email campaigns for yourself with a 30-day or 500 cold emails trial
Reply.io
Source: Reply.io
Reply.io is an AI-powered multichannel outreach automation platform designed for sales teams. It streamlines the cold email process by automating personalized email sequences, managing leads, and booking meetings across channels like email,
LinkedIn, and SMS. It’s ideal for scaling your outbound sales and increasing email deliverability.
- Starter: $60/month
- Professional: $90/month
- Custom: Contact for pricing
- Free trial available
- AI-driven lead generation
- Multichannel sequences (email, SMS, LinkedIn)
- CRM and calendar integrations
Close CRM
Source: Close
Close CRM is a powerful outbound sales tool designed for startups and small businesses. It streamlines sales operations by automating tasks like calls, emails, and follow-ups, allowing sales teams to focus on closing deals. The platform is fast, easy to use, and helps boost your sales team’s productivity.
Pricing Plans:
- Starter: $25/month
- Professional: $59/month
- Business: $99/month
- Free 14-day trial available
Best Features:
- Built-in email, call, and SMS automation
- Robust sales reporting and analytics
- Seamless CRM integrations
Outreach
Source: Outreach
Outreach is a leading sales engagement platform that helps sales teams improve their outreach efforts with automation, AI, and data-driven insights. It streamlines the outbound sales process and empowers teams to close deals faster.
The platform allows users to manage email campaigns, schedule follow-ups, and track sales performance with ease, making it ideal for scaling cold email outreach.
Pricing Plans:
- Contact Outreach for pricing details
- Free demo available
Best Features:
- AI-powered sales workflows
- Automated follow-ups and deal management
- Advanced sales forecasting
Smartlead.ai
Source: Smartlead.ai
Smartlead.ai is a robust cold outreach email tool designed to help businesses scale their outbound email campaigns. It automates cold email sequences, and warm-ups, and delivers high email deliverability with AI. This tool empowers teams to manage multiple email accounts while maintaining sender’s reputation and increasing engagement rates.
Pricing Plans:
- Basic: $39/month
- Pro: $94/month
- Custom: Contact for pricing
- Free 14-day trial available
Best Features:
- Unlimited mailboxes and AI email warm-up
- Multi-channel outreach across Email, SMS, and social media
- Advanced analytics for campaign performance
Mailshake
Source: Mailshake
Mailshake is an advanced cold outreach email tool that helps sales teams generate leads, build relationships, and boost engagement through email. It simplifies outbound email campaigns by automating follow-ups, finding prospect emails, and improving email deliverability. Mailshake ensures that your emails land in the inbox, not spam, making it ideal for cold outreach efforts.
Pricing Plans:
- Email Outreach: $58/month
- Sales Engagement: $99/month
- Free demo available
Best Features:
- AI-powered email writing and follow-ups
- LinkedIn automation for multi-channel outreach
- Email deliverability tools to improve engagement
Mixmax
Source: Mixmax
Mixmax is a powerful automation email tool that streamlines the cold email outreach process. It enables sales teams to automate their email sequences, track engagement, and schedule follow-ups, helping them focus on building relationships with prospects. Mixmax integrates directly with your Gmail and CRM, making it a perfect fit for outbound email campaigns.
Pricing Plans:
- Starter: $9/month
- Growth: $49/month
- Enterprise: Contact for pricing
Best Features:
- Email tracking and scheduling
- Automated email sequences
- CRM integration for seamless workflow
Drip
Source: Drip
Drip is an effective marketing automation email tool that helps businesses run targeted cold email campaigns. With advanced automation and segmentation features, Drip allows users to send personalized emails at scale. It’s perfect for businesses looking to optimize their outbound email efforts and convert leads into customers.
Pricing Plans:
- Basic: $39/month
- Pro: $99/month
- Enterprise: Custom pricing based on volume
Best Features:
- Visual email automation builder
- Personalized email sequences
- Integration with major eCommerce platforms
Instantly.ai
Source: Instantly
Instantly.ai is a cold email software designed to automate outreach, improve email deliverability, and manage multiple email accounts. It allows users to scale their outbound email campaigns without damaging the sender’s reputation.
The platform offers unlimited email accounts and provides tools to optimize and track email campaign performance, making it ideal for cold email outreach.
Pricing Plans:
- Basic: $37/month
- Growth: $97/month
- Free trial available
Best Features:
- Unlimited email accounts and email warm-up
- Built-in deliverability network to avoid spam
- Advanced campaign analytics and optimization tools
Customer.io
Source: Customer.io
Customer.io is a data-driven email automation tool that helps businesses create personalized customer journeys across multiple channels like email, SMS, and push notifications.
It’s ideal for businesses looking to automate their outbound campaigns based on user behavior and data. With Customer.io, you can design powerful automations that boost engagement and conversions.
Pricing Plans:
- Basic: $100/month
- Premium: Contact for pricing
- Free 14-day trial available
Best Features:
- Behavior-triggered email automation
- Omnichannel support (email, SMS, push, in-app)
- Advanced analytics and A/B testing
Overloop
Source: Overloop
Overloop is an AI-powered sales prospecting platform that automates everything from finding leads to writing personalized cold emails. It allows you to run outbound campaigns effortlessly while you sleep.
With its built-in AI, Overloop ensures hyper-personalized messages for each prospect across multiple channels like email and LinkedIn.
Pricing Plans:
- Starter: $79/month
- Growth: $129/month
- Free 30-day trial available
Best Features:
- AI-driven multi-channel outbound campaigns
- Prospect sourcing with a database of 450M+ contacts
- Automated email writing and follow-ups
Lemlist
Source: Lemlist
Lemlist is an all-in-one cold outreach email tool that helps businesses generate leads and build personalized multichannel campaigns. It allows users to automate outreach campaigns across email, LinkedIn, and phone calls, all while improving email deliverability with built-in warm-up features. With Lemlist, you can scale your outreach and boost reply rates.
Pricing Plans:
- Email Starter: $32/month
- Multichannel Expert: $79/month
- Outreach Scale: $129/month
- Free 14-day trial available
Best Features:
- Email and LinkedIn multichannel outreach
- Built-in email warm-up and deliverability booster
- CRM integration and custom campaign conditions
Constant Contact
Source: Constant Contact
Constant Contact is an all-in-one email marketing and automation platform designed to help businesses grow through effective digital marketing. It allows users to create, send, and track email campaigns while integrating other tools like SMS marketing and social media posts. Constant
Contact is ideal for small businesses looking to enhance customer engagement across multiple channels.
Pricing Plans:
- Core: $12/month
- Plus: $45/month
- Free trial available
Best Features:
- Advanced email automation and list-building tools
- Multi-channel campaign creation (email, SMS, social media)
- Detailed reporting and analytics for campaign performance
QuickMail
Source: QuickMail
QuickMail is a cold email outreach tool designed to improve email engagement and deliverability for businesses. It automates follow-ups, manages multiple inboxes, and enhances cold email deliverability.
QuickMail allows teams to scale their outbound campaigns effectively, helping businesses get more responses with less effort. It’s ideal for sales teams and lead generation agencies looking to boost their outreach results.
Pricing Plans:
- Starter: $59/month
- Pro: $79/month
- Free 14-day trial available
Best Features:
- Email warm-up and inbox rotation for improved deliverability
- A/B testing and campaign optimization
- Seamless CRM integrations (HubSpot, Pipedrive)
Final Thoughts
Choosing the best cold email tools ensures successful cold email marketing. Whether you’re looking for cold email automation or a tool that helps scale your outreach efforts, it’s important to find the right cold email platform for your business. The tools mentioned in this article are among the best cold email outbound tools that deliver results and help you improve your email outreach campaigns.
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FAQs
What is the Best Cold Email Tool?
The best cold email tool depends on your needs, but tools like Reply.io, Lemlist, and Woodpecker are highly recommended.
How Does Email Warmup Help Improve Deliverability?
Email warmup gradually increases your email sending volume, ensuring your domain reputation remains intact and improving your deliverability.
Can I Automate My Cold Outreach Campaigns?
Yes, using cold automation email tools like Lemlist or Reply.io can automate your email sequences and improve efficiency.
What Should I Look for in a Cold Email Platform?
Look for features like email templates, automation, email warmup, and deliverability tools to ensure successful cold email outreach.
How Do Cold Email Tools Help with Scaling Outreach Efforts?
These tools automate large-scale outreach while maintaining personalization and tracking performance, helping you expand your campaigns effectively.
