21 Best Content Writing Tools for SEO: Your Complete Toolkit

Have you ever poured your heart into creating content, only to watch it get lost in the vast ocean of search results? Or maybe you’ve scratched your head, trying to figure out the magic formula that makes SEO work? You’re not alone. It’s a common headache for many content creators and marketers out there.

That’s exactly why we’ve put together a sweet list of the 21 best content writing tools for SEO. These tools are all about making your life easier and boosting your content’s chances of standing out. They’re the kind of helpers who can turn the SEO puzzle into a simpler task, letting you focus on creating content that not only reads well but also ranks well.

Why Choose the Best Content Writing Tools for SEO?

Choosing the best content writing tools for SEO is essential because:

• They help your content rank better in search results, making it more visible to your audience.
• Improve content quality, making it more engaging and readable for your audience.
• Enable effective keyword research, so you can target the right terms that your audience is searching for.
• Provide insights on competitors, helping you refine your strategy to outperform them.
• Save time and boost productivity by streamlining the content creation and optimization process.
• Offer analytics, so you can see what’s working and adjust your strategy accordingly.

Next up, we’re diving into 21 Best Content Writing Tools for SEO. This part of our post is going to be a deep dive into each tool, showing you how they can make a real difference in your SEO game. Whether you’re looking for ways to sharpen your keywords, polish your content, or just get a better grip on SEO, we’ve got something for everyone. So, let’s roll up our sleeves and get ready to give your content the spotlight it deserves!

Jasper.ai

Source: Jasper AI

Jasper.ai has been a revelation for people’s content creation process, injecting both speed and creativity into their work. This AI-powered tool generates high-quality content in minutes, transforming how users approach writing tasks.

The content delivered consistently exceeds expectations, regardless of whether it’s for blogs, ads, or social media posts. This tool is incredibly versatile and can adapt to various styles and tones, making it suitable for any content requirement.

Jasper.ai also provides suggestions for improvement, enhancing the quality of each piece in addition to increasing efficiency. Collaborating with a highly intelligent and creative partner who understands one’s goals can be an incredibly fulfilling experience.

Jasper.ai has become an essential component of the user’s content toolkit, significantly enhancing the quality and efficiency of their work.

What It Can Do for You:

• AI-powered content creation tool
• Creates various content types: articles, social media posts, landing pages, product descriptions, etc.
• Templates for different content formats
• Supports 25+ languages
• Maintains tone of voice consistency
• Offers Jasper Brand Voice feature
• Suitable for business owners, content marketers, and writers
• Pricing tiers for individual creators, small teams, and larger businesses

View Jasper.ai pricing page.

Semrush SEO Writing Assistant

Source: Semrush

Semrush SEO Writing Assistant is like having an SEO expert right by your side. It analyzes your content in real-time, suggesting improvements to boost SEO rankings. Users found it incredibly helpful to ensure their articles match SEO best practices, from readability to keyword usage. It even checks the originality of your text, guarding against accidental plagiarism. 

The feedback is instant, making editing a breeze. This tool has been a game-changer, it can significantly increase content’s online visibility. It’s a must-have for any content creator aiming for the top of search results.

What It Can Do for You:

• All-in-one marketing tool covering SEO, PPC, SMM, keyword research, competitor analysis, and content marketing
• Site audit and backlinks analysis capabilities
• SEO Writing Assistant for Google Docs
• Assesses content’s tone of voice, readability, originality, and optimization
• Installs as a Google Docs Add-on
• Provides guidance for crafting SEO-friendly content directly within Google Docs
• Helps improve the website’s online visibility
• Simplifies content optimization process without the need for additional tools

View the Semrush SEO Writing Assistant pricing page. 

NeuralText

Source: NeuralText

NeuralText serves as a powerful tool for content creators, utilizing AI to create captivating content. The tool effortlessly generates ideas, headlines, and complete articles based on given keywords, simplifying the process of content creation. The suggestions have proven to be incredibly insightful, often igniting a surge of creativity that was previously untapped.

Additionally, it saves time by streamlining the writing process. By utilizing the tool’s competitor content analysis feature, the user can gain a significant advantage in their SEO strategy. NeuralText has proven to be an invaluable addition to any toolkit, significantly improving efficiency and elevating the overall quality of work. This product is truly revolutionary in the field of digital marketing.

What It Can Do for You:

• Research viable keywords with trends data, search volume, and keyword difficulty.
• Create detailed content outlines with topic clusters, word count, statistics, SERP analysis, and questions.
• Access 40+ templates for automated content generation, including blog outlines and intros.
• Provides data such as content score, SERP position, word count, meta description, and outlines for each page ranking for the targeted keyword.
• Useful for bulk text generation and jumpstarting creativity, though some AI writing features may need improvement.

View the NeuralText pricing page. 

Frase.io

Source: Frase

Frase assists users in gaining a rapid understanding of their target audience’s search preferences through the analysis of high-performing content.  

With its ability to generate content briefs and outlines, users can create more focused and relevant articles. The question optimization feature is a gem, guiding me to address real queries people have. Its user-friendly interface makes SEO tasks less daunting and more productive.

The content’s performance has significantly improved with the help of Frase, making it an essential component of the SEO toolkit.

What It Can Do for You:

• AI-powered SEO tool for content writing
• Researches creates, and optimizes content for organic search
• Enables content quality evaluation and on-page optimization
• Helps improve content marketing efforts
• Provides insights and analysis for better content creation and optimization

View the Frase.io pricing page. 

Surfer SEO

Source: Surfer SEO

Surfer SEO is a game-changer in the SEO world, making your content optimization journey incredibly smooth and efficient. It’s a comprehensive tool that analyzes top-performing pages and provides actionable recommendations to improve your content’s ranking.

By comparing various factors like keywords, structure, and length, it guides you to craft content that Google loves. The user interface is intuitive, making SEO less daunting and more accessible. What users adore most is its precision in suggesting improvements that really move the needle.

In short, Surfer SEO is like having a knowledgeable SEO expert by your side, constantly guiding you toward success.

What It Can Do for You:

• Analyzes search engine results pages (SERPs) to provide insights into competition and ranking factors.
• Helps plan content by providing guidelines on word count, headings, paragraphs, and images based on targeted keywords.
• Conducts an audit of existing content to identify optimization opportunities.
• Assists in identifying relevant keywords for content optimization.
• The main tool for optimizing content, providing guidelines on keyword usage, word count, headings, and more.
• Offers suggestions on topics to cover in articles for better competition with top-ranking results.
• Provides a score indicating the quality and relevance of content compared to competitors.
• Easy-to-use interface
• Integration with Google Docs

View Surfer SEO pricing plan.

GREMI

Source: GREMI

GREMI is an innovative content writing tool designed to supercharge SEO efforts. It employs advanced algorithms to analyze content effectiveness, ensuring your articles rank higher on search engines.

With GREMI, crafting keyword-rich texts becomes effortless, allowing for seamless integration of SEO strategies. Its user-friendly interface offers real-time suggestions for improvement, making it a trusted partner in content creation.

If you have experienced firsthand how GREMI transforms complex SEO practices into simple, actionable steps. It not only optimizes content but also educates on SEO trends, making every piece of writing a potential top performer.

What It Can Do for You:

• AI-powered copywriting
• AI-powered keyword research
• Combined functionality in one tab
• Saves time and effort
• Efficient and quick
• Comprehensive solution for content and SEO

View the GREMI pricing plan.

Hemmingway App

Source: Hemingway App

The Hemingway App is a brilliant tool that transforms your writing into clear, concise prose. It’s like having a personal editor that highlights long, complex sentences and common errors; making your content reader-friendly.

Users found it incredibly useful for SEO writing, as it also suggests simpler alternatives to dense phrases. It’s easy to use, offering real-time feedback to improve readability. 

What It Can Do for You:

• Text analysis for readability
• Highlights complex sentences
• Identifies passive voice
• Suggests simpler alternatives
• Provides readability grade level
• Highlights adverbs and passive voice
• Offers formatting suggestions

View the Hemmingway App pricing plan.

Ahrefs Keyword Explorer

Source: Ahrefs

Ahrefs Keyword Explorer is a game-changer in SEO strategy, offering deep insights into keyword data. You can unearth volumes, and difficulty scores, and click metrics for any keyword with it. It’s like having a crystal ball, revealing what your audience is searching for.

The tool also suggests related keywords, expanding the reach of the content. The interface of this SEO research tool is designed to be user-friendly, making the process surprisingly enjoyable and efficient. By utilizing Ahrefs, one can significantly enhance the visibility and traffic of their website. It is an essential tool for any content creator.

What It Can Do for You:

• Powerful SEO toolkit
• Keyword research tool
• Site explorer tool
• Helps in building and promoting websites
• Provides keyword difficulty analysis
• Offers global and country-specific search volume data
• Suggests keyword ideas for optimized content
• User-friendly interface for easy navigation

View Ahrefs Keyword Explorer pricing page.

Copyscape

Source: Copyscape

Content writers have found Copyscape to be useful for making sure that their writing is original and honest. This powerful tool searches the web carefully to find any places where the text might look like other content that is already out there. It’s easy to use the tool—just copy and paste the text, and a full report appears right away. The user finds the peace of mind that comes from knowing that their work is unique and very important.

When people use Copyscape, it helps them improve their writing because it points out any accidental similarities, which leads to a more creative and honest approach. This tool is very important for people who want to keep the integrity of their material.

Sincerely, Copyscape is a watchful eye that makes sure your work stays unique in the vast world of computers. A big deal in the world of online advertising.

What It Can Do for You:

• Plagiarism checker
• Checks text against the entire web for duplicate content
• Essential tool for writers and content managers
• Copyscape Premium allows pasting text to check for plagiarism
• Provides results indicating plagiarism-free content or duplicate text
• Helps rephrase duplicate words to ensure originality
• Cost-effective pricing options for freelance writers and writing teams

View the Copyscape pricing page 

Clearscope

Source: Clearscope

Clearscope is an amazing tool that takes SEO content to a whole new level and gives you amazing results. The tool gives detailed suggestions on how to improve keyword and content optimization, which leads to higher search engine results. With Clearscope, it’s easy for the user to figure out what terms and topics their content should cover to make sure it meets the wants of the audience. The reports are made to be easy to use, so it’s simple to get ideas that can be put into action.

The tool has made their material much more relevant and easy to find in searches. Users like how it breaks down complicated SEO techniques into jobs that are easy to handle. The way users create content has changed a lot because of Clearscope, making the process more smart and effective.

What It Can Do for You:

• Content writing tool for agencies and multiple website owners
• Consists of Keyword Discovery tool and Report feature
• Report provides details on content length, relevant terms, readability score, and content grade
• Offers list of related questions and links to top competing pages
• Shareable editor for collaboration with writers
• Integrates with Google Docs and WordPress
• Intuitive interface with clear layout
• Provides readability score for monitoring content quality while writing

View the Clearscope pricing page

Robinize

Source: Robinize

It’s easier to understand and use Robinize when it comes to the key elements that push material to the top of search results.

The tool looks at the SEO techniques of the highest-ranked pages and gives useful advice on how to improve your own content. A road map to success is very helpful because it shows you how to use keywords, organize your content, and other important things.

Robinize is truly amazing in how easy it is to use and how well it works. It takes the mystery out of SEO so that both beginners and pros can understand it. People’s content visibility and ranking have improved significantly, making them think they have found a secret recipe for succeeding in SEO.

It’s not just a tool; it’s also an SEO guide that pushes content all the time to reach its fullest potential. Robinize had a big effect on content improvement, changing the way people do it considerably.

What It Can Do for You:

• AI-powered SEO content optimization platform
• Created by SEO strategists, content writers, and software developers
• Focuses on simplicity and essential features for content research, writing, and optimization
• Offers high-ranking content creation and organic traffic growth
• Fair pricing model
• Easy-to-use interface
• Provides first-class recommendations for content optimization

View the Robinize pricing page

Content Harmony

Source: Content Harmony

Content Harmony tool brilliantly bridges the gap between keyword research and content creation, providing a seamless workflow.

It suggests topics, keywords, and even the right content structure to resonate with your target audience. The insights on competitor content have been eye-opening, enabling me to carve out a unique niche. Its user-friendly interface allows for easy navigation and implementation of SEO strategies. 

Many individuals appreciate the way it transforms intricate SEO data into practical recommendations, enhancing the relevance and appeal of their content. 

What It Can Do for You:

• Content Workflow Report based on the primary keyword
• Search Intent analysis, including SERP freshness and features like People Also Ask and Featured Snippet
• Keyword Seasonality data for identifying trends in seasonal industries
• Comprehensive Topic Analysis with average and competitor keyword usage
• Detailed Outline showing subheadings from top 10 SERPs
• Questions sourced from multiple platforms like Reddit, Stack Exchange, and Quora to understand audience knowledge gaps
• Competitor Research page displaying reading level, estimated monthly traffic, content score, and backlink count

View the Content Harmony pricing page. 

Small SEO Tools

Source: Small SEO Tools

Small SEO Tools serve as a versatile tool for fulfilling all the SEO requirements of a website. There is a wide range of free tools available, including plagiarism checks and backlink analyses, all conveniently located in one place. The user has utilized the tool to enhance the originality of their content and maintain the optimal health and performance of their website.

You can find the keyword rank checker to be a valuable tool for monitoring the position of your content in search results. The tools are designed to be user-friendly and accessible, which helps to make SEO tasks less daunting. Having a personal SEO assistant who is always ready to help makes life much easier.

Using small SEO tools can become an essential part of their daily SEO routine, making complex tasks much simpler with just a few clicks.

What It Can Do for You:

• Offers a variety of free SEO tools
• Includes backlink checker, keyword position tracker, plagiarism checker, and favicon generator
• Tools are user-friendly and accessible to all levels of SEO expertise
• A valuable resource for improving the website’s search engine ranking

View SmallSEOTools pricing page. 

ContentShake AI

Source: ContentShake AI

ContentShake AI is like a magic wand for creating awesome web content. It gives you cool ideas and plans on what to write about, so you’re never stuck. It also helps make sure your articles are easy for people to find on Google.

You can just type in what You’re thinking, and it shows you how to make it better for readers and search engines. It’s super easy to use, even if you’re not a tech whiz. It’s totally changed the game for users in making great content.

What It Can Do for You:

• AI writing tool from Semrush
• Generates ready-to-publish, SEO-rich content in one click
• Suggests weekly content ideas based on niche trends
• Integrated AI chat for draft optimization
• Combines ChatGPT’s AI capabilities with Semrush’s SEO data
• Sends articles directly to WordPress
• 7-day free trial available
• Fixed price of $60/month for unlimited content creation

View ContentShakeAI pricing page

Paraphrasingtool.ai

Source: Paraphrasing Tool

Paraphrasingtool.ai has revolutionized the way content is refreshed and enhanced, adding a fresh perspective. The advanced AI employed by this tool can effortlessly rephrase sentences, paragraphs, or even entire articles, all while preserving the original meaning but with a different choice of words.

The tool is highly technical, providing features such as tone adjustment, vocabulary enhancement, and content simplification. The impressive aspect of its functionality lies in its ability to generate content that is optimized for search engine optimization, incorporating relevant keywords. The user interface is designed in a way that allows for easy input of text and customization of the output.

The plagiarism checker feature has proven to be quite useful, ensuring the content remains unique. Paraphrasingtool.ai has proven to be an invaluable asset for efficiently creating original, engaging, and SEO-optimized content.

What It Can Do for You:

• All-in-one writing solution for content writers and marketers
• Built-in tools include paraphrasing, summarizing, content generation, plagiarism and grammar checkers
• Utilizes artificial intelligence and advanced machine learning models
• Paraphrasing tool employs over 500,000 synonyms to enhance content uniqueness
• Provides indication of content uniqueness
• Offers multilingual paraphrasing option for writing in different languages

View Paraphrasingtool.ai pricing page

Rephraser.co

Source: Rephraser

Rephraser.co utilizes innovative AI technology to rephrase sentences, guaranteeing that your content is both distinctive and compelling. With the ability to check grammar, it feels like having a professional editor right at your fingertips, catching errors that are often missed. 

Additionally, the tool enhances readability by simplifying complex ideas, making them easier to comprehend. The plagiarism checker is an invaluable tool, guaranteeing the originality of one’s work. The user interface is designed to be user-friendly, allowing for easy navigation and operation.

Since incorporating Rephraser.co into users’ workflow, their content has become more professional and polished, significantly elevating its quality.

What It Can Do for You:

• Online paraphrasing tool for content recreation
• Supports copying and pasting content or uploading files for paraphrasing
• Can process up to 500 words per session
• Powered by AI algorithms to maintain original ideas while creating unique content
• Also provides summarization and grammar-checking features

View Rephraser.co pricing page

Yoast SEO

Source: Yoast SEO

Yoast SEO simplifies SEO by guiding users through the process of making their content more visible online. Featuring keyword optimization, readability checks, and automatic XML Sitemap generation, this tool has all the bases covered.

The plugin also offers real-time page analysis, assisting in enhancing posts before they are published. The snippet preview is a remarkable feature that provides an accurate representation of how the page will appear in search results. This feature is extremely valuable in boosting click-through rates.

In addition, the suggestion of internal links effortlessly enhances the SEO structure of the site. The Yoast SEO tool has made search engine optimization (SEO) much more accessible, even for those who are new to it. It simplifies the process of optimizing websites by breaking it down into a series of straightforward and practical steps.

What It Can Do for You:

• On-page SEO optimization for WordPress websites
• Provides real-time feedback and suggestions to improve content and meta tags
• Generates XML sitemaps for better search engine indexing
• Analyzes readability and provides suggestions for improvement
• Offers social media integration for improved sharing and engagement
• Premium version available with additional features like multiple focus keywords and internal linking suggestions

View YOAST pricing page 

Moz Keyword Explorer

Source: Moz

Moz Keyword Explorer assists in finding the ideal keywords by providing insights into the search volume and competition levels. 

Users appreciate the feature that suggests additional keywords, expanding the reach of their content. The evaluation of chances for ranking high in specific keywords helps guide the strategy. The SERP analysis feature is highly valuable, offering valuable insights into the pages that rank at the top. The dashboard is designed to be user-friendly, making it easy to track keyword performance.

After incorporating Moz Keyword Explorer into their workflow, the user’s content strategy has taken on a more data-driven approach, resulting in improved online visibility and effectiveness.

What It Can Do for You:

• All-in-one marketing tool for SEO tasks like keyword research, SEO audit, content audit, and link-building
• Offers Moz Keyword Explorer for powerful keyword research
• Provides comprehensive keyword analysis including monthly volume, keyword difficulty, and organic CTR
• Presents semantically related keyword suggestions and top-ranking competitors
• Helps in creating well-optimized content for high search engine rankings

View Moz Keyword Explorer pricing page

Ubersuggest

Source: Ubersuggest

Ubersuggest is a highly effective tool for enhancing their website’s SEO and content strategy. The platform provides a wide range of features, including generating keyword ideas and analyzing competitors’ strategies.

The tool offers comprehensive insights into search volume, cost per click, and competition levels for keywords, enabling informed decision-making. The ability to track the site’s ranking for specific keywords is incredibly valuable, providing an accurate depiction of its position in search engine results.

The site audit feature identifies potential problems that could negatively impact SEO, providing practical recommendations for enhancement. Ubersuggest provides content ideas based on trending searches, helping to keep the content relevant and engaging.

What It Can Do for You:

• Comprehensive keyword research tool
• Provides keyword suggestions, search volume, and keyword difficulty
• Offers domain analysis for competitor research
• Provides content ideas and backlink data
• Includes SEO audit and site health monitoring
• User-friendly interface with intuitive navigation

View Ubersuggest pricing page 

CanIRank

Source: CanIRank

CanIRank is a unique SEO tool that does more than just keyword research; it actually predicts if your page will rank for a specific keyword. It analyzes your website against competitors, providing actionable advice on how to improve.

The software suggests specific SEO actions that are easy to understand and implement. It’s like having a roadmap to the top of Google’s search results. The tool also identifies opportunities where your content can outperform others. Its detailed reports on keywords, competition, and ranking difficulty are incredibly insightful. 

What It Can Do for You:

• AI-powered content writing tool for SEO
• Affordable option for small businesses and startups
• Developed by Stanford engineers in 2010
• Provides quick overview of website performance
• Offers actionable tips for improving organic search results
• Accurately highlights website issues for improvement

View CanIRank pricing page

Plagiarismremover.net

Source: Plagiarism Remover

Plagiarismremover.net is a clever tool that can effectively rephrase any text, article, or document to eliminate any possibility of plagiarism while preserving the original intended message. The tool utilizes cutting-edge algorithms to propose alternative phrases and structures, enhancing the originality of the content.

The user interface of the product is known for its exceptional intuitiveness, which greatly simplifies the process of submitting and modifying content. An impressive feature of the tool is its ability to preserve the quality and readability of the content after it has been rewritten. This is essential for keeping your audience engaged. 

In addition, there is a feature that allows for a quick plagiarism check, ensuring the integrity of the content before it is published. The content creation process has been streamlined by Plagiarismremover.net, providing peace of mind and saving valuable time.

What It Can Do for You:

• Online plagiarism checker tool
• Quickly identifies and removes plagiarized content
• Easy-to-use interface for efficient content scanning
• Suitable for students, writers, and professionals
• Provides accurate results to ensure originality of content

View Plagiarismremover.net pricing page

Rapide.ly

Source: Rapide.ly

Rapide.ly offers a comprehensive solution that not only evaluates the SEO performance of a website but also provides tailored recommendations for enhancements. The platform provides detailed keyword research, enabling users to uncover high-impact phrases with minimal competition. The content optimization feature is revolutionary, providing guidance on how to adjust articles for improved search engine visibility.

Rapide.ly also offers a competitor analysis tool, providing valuable insights into successful strategies used by others in the same industry. The backlink tracker proves to be highly valuable in monitoring the link profile of the user’s site and discovering potential new opportunities.

What sets Rapide.ly apart is its user-friendly dashboard, which makes navigating through its comprehensive features a breeze. It’s like having a personal SEO consultant, making complex strategies accessible and actionable.

What It Can Do for You:

• Rapidly generates summaries of text
• Simplifies complex text into concise summaries
• User-friendly interface for quick summarization
• Useful for students, professionals, and researchers
• Saves time by condensing large amounts of text into manageable summaries

View Rapide.ly pricing page

Criteria for Choosing the Best SEO Content Writing Tools

Choosing the best SEO content writing tools involves evaluating several key criteria to ensure they meet your content creation and optimization needs effectively. 

Here’s a comprehensive list of criteria to consider:

1. User-Friendliness: The tool should have an intuitive interface that makes it easy for users of all skill levels to navigate and utilize its features without a steep learning curve.
   
2. Feature Set: Look for tools that offer a comprehensive suite of features, including keyword research, content optimization suggestions, readability analysis, SEO audits, and plagiarism checks. The best tools provide a well-rounded approach to content creation and optimization.
   
3. Accuracy: The suggestions and data provided by the tool should be accurate and up-to-date, helping you to make informed decisions about your SEO strategy.
   
4. Integration Capabilities: The ability to integrate with other tools and platforms (such as WordPress, Google Analytics, or social media platforms) can streamline your workflow and enhance productivity.
   
5. Performance Tracking: Opt for tools that offer performance tracking features, allowing you to monitor your content’s search engine rankings, traffic, and engagement over time. This helps in measuring the effectiveness of your SEO efforts.
   
6. Support and Resources: Good customer support, including tutorials, FAQs, and responsive customer service, can significantly enhance your experience with the tool. Additionally, access to educational resources or a community forum can be valuable.
   
7. Pricing and Value: Consider the tool’s cost relative to its features and the value it brings to your SEO efforts. The best tools offer transparent pricing and flexible plans that cater to the needs of individuals, small businesses, and larger enterprises alike.
   
8. Content Analysis Depth: The tool should go beyond basic keyword suggestions, offering deep content analysis that includes suggestions for improving structure, tone, style, and SEO elements like meta descriptions and title tags.
   
9. Scalability: As your content needs grow, the tool should be able to scale with you, offering features and plans that accommodate higher volumes of content and more advanced SEO strategies.
   
10. Reputation and Reviews: Lastly, consider the reputation of the tool within the industry. Look for reviews, case studies, and testimonials from other users to gauge their experiences and the tool’s effectiveness.
    

Final Verdict of the Best Content Writing Tools for SEO 

The 21 Best Content Writing Tools for SEO offer invaluable resources for content creators and marketers seeking to improve their online visibility and drive organic traffic. From keyword research to optimization, these tools provide the necessary insights and features to craft high-quality, search engine-friendly content.

By incorporating these tools into your content strategy, you can enhance your chances of success in the competitive world of online marketing.

Ready to take your content writing to the next level? Explore our website for informative articles on content writing and discover additional tips and techniques to further refine your skills. Don’t miss out on valuable insights – dive into our content today and elevate your content writing game!

Frequently Asked Questions