Contemporary businesses know that to grow their customer bases, boost their brand recognition, and increase their sales, they’ll need to have a viable business website on their side. With so many people using the internet to quickly find information and shop for various goods, it only makes sense for a business to be able to invest in its online presence. A strong digital impression, after all, would make a customer more willing to buy a product or hire a specific service.
However, with over a billion active websites on the internet, it can be challenging to make yours stand out to your target audience. To do so, you’ll want to hire a company that offers excellent web development services. Of course it’s possible to build your website from scratch, but if you want it to perform, it’s better to let the experts handle the project. The work of a web developer can do a lot to help a business appear more professional and trustworthy online.
All the same, it helps to have a bit of web development knowledge to ensure that you know what you’re looking for in a web development team and how to communicate what you want to see on your website. On the client’s side, here are some terms you can review so that you can get a basic understanding of the process:
1) Technology Stack or Tech Stack
A technology stack (or tech stack) in web development refers to the combination of programming languages, frameworks, libraries, and tools used to build a website or web application. It encompasses the website’s front-end development, which is responsible for what users see and interact with, and back-end development, which handles the site’s server-side operations and database management.
A well-chosen technology stack model ensures that the website meets business requirements and can adapt to the business’s future needs. It also aids in effective communication with development teams, allowing business owners to make well thought out decisions about their online presence.
Your developer’s choice of technology stack model is crucial, as it directly influences your website’s functionality, performance, and scalability. It also allows you to assess whether the chosen tools properly align with your business goals. Don’t hesitate to ask your chosen developer more about the tech stack they’re implementing for your website, be it ASP.NET, MEAN, MERN, Python, Java, or Ruby on Rails (ROR).
2) User Experience (UX) and User Interface (UI)
For your website to retain the attention of your online visitors, it needs to be able to engage them. This is where your website’s user experience (UX) and user interface (UI) come in.
The user experience of a website focuses on enhancing user satisfaction by improving the usability, accessibility, and overall enjoyment factor of the website. User interface, on the other hand, deals with the website’s visual elements and design, ensuring an aesthetically pleasing look and feel.
When both your website’s UI and UX are working in harmony, it creates a seamless customer journey that can do a lot to improve your conversions. Read up on UX and UI principles, see how they apply to your own business brand, and try to communicate what kind of UI/UX you’d like to achieve.
