With the rise of social platforms, marketers are looking for ways to reach their audiences and social media marketing has boomed. One tool that has emerged is social media distribution tools. Marketers can use these tools to quickly and easily distribute content from platforms like Facebook, Instagram, and YouTube across multiple networks. These tools are very useful to get content out there for more people to view but it’s important to know which ones will work best for your needs.
12 Criteria for Evaluating Social Media Distribution Tools
Content distribution is a major part of any marketing campaign, and social media platforms are a great place to reach your audience. However, if you want to use social media as a distribution channel, you’ll need to find the right tools for the job.
Here are some important criteria for evaluating social media distribution tools:
Ease of Use
The best tools for distributing content on social media should be easy to use. If they require extensive training or manual coding, they won’t be useful for most people.
Social Media Integration
Social media distribution tools should integrate with your favorite social networks so that it’s easy to post your content on these platforms. Some of them also integrate with other types of social networks like LinkedIn and YouTube.
Content Management System Integration
Most content management systems allow you to integrate with third-party applications like these so that you can publish your articles directly from within your CMS without having to leave it open in another window or tab.
Cost
Most social media distribution tools are free or have low fees, but some have subscription plans that provide additional features. If you’re just starting out or don’t have much traffic, free options may be sufficient, but it’s important to understand the costs associated with any paid service before you start using it.
Features
The more features a tool has, the more likely it is to meet your needs. A good option will allow you to schedule posts ahead of time — especially if you’re working with multiple channels — and track the performance of each post so that you can determine what works best and adjust your strategy accordingly.
Targeting options
It’s important that a social media distribution tool has options for targeting specific audiences so that you can reach the right people with your content and ads. You’ll want to make sure there’s an option for targeting interests or demographics, as well as location-based targeting options like country or city-level targeting.
Analytics capabilities
Most social media platforms will provide some level of analytics reporting within their dashboard, but it’s important that they offer robust data tracking tools that allow you to measure your ROI (return on investment) on paid campaigns and track conversions from organic traffic sources like blogs or email newsletters.
Platforms supported
The number of platforms supported is an important consideration when choosing a social media distribution tool because it will determine whether or not your content will be visible across all major platforms. For example, if your company has an established Facebook page but doesn’t have a Twitter or Instagram presence, then it may make sense for you to use a platform that supports only Facebook and not Twitter and Instagram.
SEO Features
If you are trying to optimize your content for search engines like Google, then it will be important for your social media distribution tool to have SEO features built into it so that you can easily optimize each piece of content before publishing it online.
Content Ingestion
The ability of a tool to ingest content from external sources (e.g., RSS feeds) will be important if you want to leverage existing content in your campaigns. Some tools may also have built-in text editors for creating original content within their platform (e.g., Buffer). The more flexibility available in your tool of choice, the better!
Support
If you’re new to social media marketing or distribution platforms, consider choosing an option that offers support options like live chat, phone calls, or email assistance if needed. If you’re already familiar with these tools or have used them in the past but need help getting started again, finding a platform with self-service help resources may be best suited for your needs.
Scalability
Scalability is an important aspect of any business website because it allows your website to handle more traffic without causing any hindrance in performance. This means that as your business grows and more people start visiting your website, there won’t be any sudden drop in performance due to insufficient hardware or resources.
How to Get Started with Social Media Distribution Tools?
The social media distribution tools are the latest trend in the world of digital marketing. Social media is one of the best platforms for reaching out to your target audience and getting their attention. But at times, it becomes difficult to manage the content on different social media platforms. The best way to overcome this issue is by using social media distribution tools.
Social media distribution tools help you to share your content on multiple platforms from one place. These tools will make it easy for you to share your content on different social media sites such as Facebook, Twitter, LinkedIn, etc., at once. It also saves time and effort as you don’t have to log into each site individually and post the same thing over again.
The best way to get started with social media distribution tools is to use them. If you are new to social media, this can be daunting. But there are plenty of good platforms out there that will allow you to start with a small investment and grow your reach as needed such as Hootsuite and Buffer.
You can use these tools to do things like schedule posts, respond to comments and messages, and even monitor what your competitors are doing.
How Do I Use the Tool?
The tool is super simple to use. You sign up for free, then you can start to add the media you have created in the past or are creating now. Once you have added your media, you can schedule when it will be shared over the next few weeks.
The platform will automatically distribute your content across all of your social accounts (Facebook, Twitter, Instagram, Tumblr, and Pinterest). You don’t need to do anything else! It will take care of posting your content as soon as it’s ready so that it’s live on all platforms at once.
You can also choose which accounts should get priority on a per-post basis if you want to share something more important on one channel than another (for example if you only want your Facebook post to reach a certain number of people).
What Are the Features?
A social media distribution tool is software that allows you to distribute content across multiple social media platforms.
There are many social media distribution tools available in the market. These tools make it easy for you to publish your content on multiple platforms at one time.
Features of Social Media Distribution Tools:
Content Scheduling: You can schedule posts and make them go live at any time you want. This feature is very useful if you have multiple social media accounts, as you can schedule all the posts on one platform and then publish them at different times on other platforms.
Content Publishing: You can upload images, videos, links, and other content directly from your computer or phone. The tool will then send it out to all the connected accounts for publishing instantly on each platform.
Collaboration Management: If you are working with a team of writers or marketers, this feature will allow you to assign tasks to each member of the team and keep track of their work progress easily.
Conclusion
Whether you’re just getting started in social media or looking for more effective ways to distribute your content, there are all kinds of tools out there to help. The key is to find a tool that lines up with your business needs and priorities. That may simply be gaining more exposure on the social Web, or it could be growing an email list by tracking user activity. Whatever your goal, make sure that the tool you go with will be able to meet it. Please visit our blog for more information about social media distribution tools.
FAQ
What kind of content should I share?
The content that you share will depend on your industry and audience. It is important to know your target audience and what they want from you before deciding what type of content to share. For example, if you run a travel blog, then it makes sense for you to share about destinations, hotels and restaurants around the world. If you run an e-commerce store selling electronics then it makes sense for you to share about new devices coming out soon (especially if they have social media integration).
What are some examples of social media distribution tools?
Some examples of social media distribution tools include HootSuite, TweetDeck and Buffer. All three allow you to schedule posts in advance and monitor conversations happening on any network(s) you manage.
Are Social Media Distribution Tools Free?
Yes! There are several free solutions available including Buffer and Hootsuite, as well as some paid options like CoSchedule and Sprout Social that offer flexible plans for small businesses or large enterprises alike!
