Social media management is a craft and a business at the same time. Make sure to up your game with the right social media management tool like Brandwatch.
Overview Of Social Media Management Tools
Social media management is a powerful tool used by individuals, groups, small businesses, organizations, and companies not only as part of marketing efforts but also for social media presence.
The work involves various activities, such as scheduling posts, planning social media campaigns, monitoring social media analytics, and managing social media accounts. This is not a problem if you handle one to three accounts – it does when you start to manage multiple accounts on various social media networks.
In this case, you will need the capabilities and features of social media management tools. These tools are software platforms that help organizations and individuals manage social media accounts by streamlining the process of creating, publishing, analyzing, and engaging with content on various social media channels.
There are many social media management software to choose from, and we have made it easier by reviewing one of the best social media management platforms – Brandwatch.
What Is Social Media Management Tool Brandwatch
Brandwatch is a social media management platform for monitoring and analytics that allows businesses and organizations to analyze online conversations and social media posts about their brand, products, and industry in real time.
It’s a social media software that uses AI-powered technology to capture and analyze social media data and other online data sources such as blogs, forums, and news sites. It’s one of the analytics tools social media managers use to understand consumer sentiment, track trends, and identify influencers and potential brand advocates.
It is one of the best social media software tools and a favorite tool of medium-sized businesses. Fortune 500 companies, marketing teams, non-profit organizations, and government agencies also use it for social media marketing.
Let’s move on to Brandwatch’s features and benefits as a social media management tool.
Features And Benefits Of Using Brandwatch For Your Social Media Posts
If you haven’t used any social media management platforms, now is the time to start using one. And Brandwatch is our bet.
- Social Media Monitoring
It makes the work of a social media manager easier by monitoring various social media platforms, including Instagram, Facebook, Twitter, and LinkedIn. It lets you track hashtags, brand mentions, and relevant conversations about your brand and niche in real-time. No need to scramble and jump from one platform to another when you have it.
- Sentiment Analysis
Worried about how your target market sees your brand? Brandwatch is here for you. Use the tool’s sentiment analysis to gauge your audience’s sentiment about your brand. And it lets you identify potential areas of concern or opportunity.
- Customizable Dashboards
This feature allows social media managers and their teams to create personalized views of their social media strategy, data, and insights from multiple social media accounts. Customizable dashboards let you create a visual representation of your social media monitoring efforts. And it tailors data to your specific goals.
- Competitive Analysis
It’s not enough to know and gauge the status of your social media posts and social media strategies. It’s equally important to see how your competitors are doing and what they are doing. With the competitive analysis tool, watch and analyze the social media performance of competing brands. Get valuable insights into their strategies, content, engagement tactics, and brand sentiment.
- Influencer Identification
Using influencers is an important part of your social media efforts. And you can do that with Brandwatch. This social media posting tool lets you identify and analyze social media influencers. It also opens up opportunities to engage with them and other potential partners.
- Video And Image Analysis
It is not your average social media management app. It doesn’t just publish posts or maintain a social media calendar or a social media scheduler. It doesn’t just analyze text but also videos and images. This feature provides valuable insights into how visual content is performing. It helps small businesses and medium-sized businesses understand how their audiences perceive their brand.
- Crisis Management
Damage control, when necessary, is an important feature of social media tools. It allows businesses to respond to potential crisis situations on social media. The platform provides real-time monitoring and alerts, so businesses can respond to issues.
Cost And Price Plans Of Brandwatch
It has a unique pricing scheme for its customers. It allows them to maximize the services and capabilities they need from a social media management tool. These include Consumer Intelligence, Social Media Management, Full Suite, and Essentials.
- Consumer Intelligence
This plan is for researchers and analysts. It provides insights into consumer opinion for market insights, audience segmentation, and conversations, data analysis with AI, and automated reporting.
- Social Media Management
This plan lets you manage social media channels in one place. It also has a content calendar and social media scheduling tools, community engagement, social listening, and social media performance.
- Full Suite
The Full Suite is for data-driven teams and offers a centralized view of all social media tools.
- Essentials
Essentials are for small businesses, allowing them to schedule posts, use a content calendar, access a social inbox feature, and social media campaign management.
You can go to their site to schedule a meeting and find out the plan that works best for your company.
Pros And Cons Of Using Brandwatch As A Social Media Management Tool
Brandwatch is one of the few social media management tools that have a 5-star rating across multiple review sites. Let’s look at its pros and cons.
Pros
- Advanced Analytics
It understands how important social media analytics is for your brand, which is why its advanced analytics tools are one of its pros. With customizable dashboards, you can create custom data visualizations, allowing you to see information with just one look.
- Comprehensive Social Media Monitoring
You can trust Brandwatch’s social media monitoring capabilities not just in one social media platform but in multiple platforms, which include competitor analysis, analyzing audience demographics, tracking industry trends, and monitoring crises. Not all social media planning tools can do this.
- Effective Crisis Management
One of the pros many users love about it is its crisis management tool. It understands the importance of alerts and notifications of possible problems long before they happen.
Cons
- High Costs
Something this good isn’t going to come cheap. But if you value your business, the price won’t matter, especially since you’re getting capabilities that are worth every cent.
- Steep Learning Curve
Brandwatch can be a bit complicated, especially for those who are new to social media management tools. But it offers support through various videos and tutorials, so you can jumpstart using this social media management app.
Frequently Asked Questions
We know Brandwatch is an interesting social media management tool. So here are some of the frequently asked questions from different users.
What is Brandwatch?
Brandwatch is a social media management tool that allows users to monitor and analyze conversations across various social networks and the internet.
How does Brandwatch help businesses?
Brandwatch provides everything you need to manage your brand’s online presence, from monitoring social networks and the internet to finding the right opportunities to act on and problems to avoid.
What is the Social Inbox feature in Brandwatch?
The Social Inbox is a part of Brandwatch’s social media management solution that offers a comprehensive view of conversations happening across social networks and the internet. It helps users stay informed and engaged.
Can Brandwatch be used to analyze data across different social platforms?
Yes, Brandwatch allows users to search social networks like LinkedIn, Instagram, Facebook, and Twitter to gather insights and track the performance of their brand across various platforms.
What makes Brandwatch a great social media management tool?
Brandwatch offers a user-friendly platform with easy navigation, powerful analytics, and the ability to monitor and manage your brand’s reputation effectively across social networks and the internet.
Is Brandwatch suitable for businesses of all sizes?
Yes, Brandwatch is scalable and can be used by businesses of any size, providing solutions tailored to meet the needs of both small startups and large enterprises.
How does Brandwatch distinguish itself from other social media management tools?
Brandwatch stands out by offering a comprehensive solution that combines social listening, analytics, and influence measurement, all in one platform, making it a valuable tool for brands wanting to make informed decisions based on data.
Can Brandwatch Check Conversations In Other Languages?
Surely! Brandwatch supports 45 languages. So, don’t worry if your market speaks languages other than English.
Does Brandwatch Have Good Customer Support?
Definitely! Brandwatch offers customer support through email and phone aside from its customer support portal. It also has tutorials and webinars that offer insight into the tool.
Final Thoughts: Why Is Brandwatch The Top Tool for Social Media Management
Brandwatch has established itself as a powerhouse in the realm of social media management, offering a suite of tools that go beyond mere monitoring to provide deep consumer insights and sophisticated online reputation management.
As a platform, Brandwatch empowers businesses to harness the full potential of social listening tools, enabling them to tune into customer conversations, track brand mentions, and analyze sentiment across various digital channels. This level of engagement is crucial for companies aiming to stay ahead in the digital age, where consumer opinions and online discussions can significantly impact brand reputation.
Furthermore, Brandwatch’s capabilities in competitor analysis set it apart in a crowded marketplace. By offering detailed comparisons of brand performance against competitors, Brandwatch provides valuable insights that can inform strategic decisions and help businesses carve out a competitive edge.
This aspect of Brandwatch competitor analysis highlights the tool’s strengths in comprehensive data analysis, real-time monitoring, and its ability to provide a holistic view of a brand’s online presence and reputation. If you want to learn more about other social media management software, you can check out our other informative blogs.
