23 Best SEO Tools Software: Cost and Price Plans

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Are SEO tools becoming too expensive? For the do-it-yourselfer, it can be challenging to know where to start. And for those who do not have the time or budget to hire an expert, discerning which tools are worth their weight in gold is even harder.

SEO (search engine optimization) remains one of the most effective ways to enhance your website visibility and improve your SEO rank. With the right ranking tool, you can efficiently manage technical SEO, conduct thorough keyword research for SEO, and perform detailed SEO analyses.

There are numerous tools you can use, each offering various SEO features like competitive analysis and resolving seo issues. Some of these tools come as paid SEO tools, while others, such as a free tool from Google, offer valuable insights without the cost.

We have compiled a list of the top 23 SEO tools, ranging in price from free to $1,000 per month. These tools include all-in-one SEO solutions and specialized keyword research tools that offer a good chance of ranking higher on search engines. 

So, if you are unsure about which tool to purchase or are looking for an affordable option, our list will provide you with the necessary insights to make an informed decision.

What Is SEO Tools Software?

SEO tools offer information and warnings regarding the general well-being and success of your website.

They aid in identifying areas of potential growth and flaws or problems that can impede you from ranking and gaining awareness in the SERPs.

SEO is similar to tools in that each has a job. With the use of SEO tools, you can:

• Analytics.
• Keyword Research.
• Links.
• Local SEO.
• Mobile SEO.
• On-page SEO.
• Research.
• Rank Checking.
• Site Speed.
• WordPress SEO.

To maximize the benefits of SEO tools, you must familiarize yourself with how to utilize them.

How Do SEO Tools Work?

The rankings of websites are influenced by thousands of variables, although some are much more crucial than others. SEO tools concentrate on several important factors to scale a website rating. Examine the variables these tools consider to learn more about how they operate.

Domain

First, SEO tools examine the domain and assess the likelihood that the entire website will rank on search engine results pages (SERPs). These tools assess domains by considering information about their age, the number of other websites linking to them, and the overall number of backlinks the site has.

For studying a domain, several technologies have their proprietary algorithm. For instance, Ahrefs has its Domain Rating, and Moz employs its Domain Authority. These tools rate the likelihood of appearing in a SERP on a scale of 1 to 100. Top SERP rankings are significantly more likely for domains with scores close to 100.

Pages

While a domain score reveals the likelihood that the entire site will rank, SEO tools also assess specific pages on your website. SEO tools consider elements like backlinks and keywords to determine the score.

The rating for a specific page may occasionally be much greater than the rating for the domain. This occurrence may occur when a page has several backlinks from high-ranking domains. Also, when a page is very authoritative.

And several SEO tools rate pages using proprietary techniques. As an illustration, Moz employs its Page Authority (PA) score, where 100 is the highest PA.

Keywords

The most significant ranking variable for both pages and domains is keywords. A site or page rank improves by combining relevant keywords into website content in several helpful ways. 

Most SEO tools examine keywords to assist you in determining which ones your website already ranks for and discover fresh prospects for google keyword planner. Numerous SEO tools also disclose the keywords your rivals are ranking for, allowing you to concentrate more on improving your content.

Backlinks

Backlinks are external links to your site and are a crucial ranking element. Utilizing SEO tools, you may count the number of backlinks pointing to your website and assess their value by looking at the referring domain’s position. Your site is more likely to rank on SERPs the more high-quality backlinks it has, which raises both its page rank and domain rank.

SEO tools frequently include specific research capabilities to enhance your backlink portfolio. The majority monitor backlink profits and losses over time to ensure your portfolio is expanding steadily. The most valuable backlinks from your rivals may also be found by many, allowing you to try and get them from the domains.

Traffic

Your website’s ranking may be affected by the quantity and quality of the traffic it receives. Generally speaking, increasing the number of visitors and motivating them to stay on your website longer will raise your page rank and domain.

Because of this, SEO tools often show the amount of organic traffic for existing pages and speculate on the amount of traffic that may exist for keyword ideas. Certain technologies also determine the worth of the traffic. Doing so assists writers in deciding where to concentrate.

The Benefits of Using SEO Tools Software

The appeal of SEO is that it is easier to learn and use than you may assume. Instead of spending money on conventional print advertisements or sponsored posts, investing in a few SEO tools and learning the fundamentals of SEO will benefit your company more in the long run. Some benefits of using organic search for your company are listed below.

Increases Sales With Organic Search

Organic search accounts for 53.3% of all website traffic, and 60% of marketers claim that SEO-engaged clients provide quality leads. How come? Because they are looking for a solution, and you are meeting a need by being one of the top results.

To be found by clients, a website must rank on the top page of Google. Your website rate will double if you go up from position two if you can get to the top. Additionally, claiming a Featured Snippet will assist you in moving past the top place and perhaps even give an additional option for clients to go through to your website.

The volume can draw in the proper clients by ranking for search phrases. Additionally, by placing your website on the main page, you increase brand awareness and demonstrate that you are a reliable source.

Ensures That Clients Have a Trustworthy Online Experience

Your ability to rank first in a search result and appear on the top page depends entirely on the authority you establish. Without a good user experience, bringing consumers to your site will be very difficult. This factor is difficult even if you offer the finest solution available.

Because of this, the technical components of SEO, such as page speed, backlinks, and other characteristics that establish authority, are essential to your company. Playing by the search engine guidelines makes maintaining your site’s health a concern. It also compels you to keep it in good condition.

You will gain from it since it will do more than increase your ranking and provide you with more exposure. Additionally, it will be simpler for clients to believe in you in your website’s operation. A few strategies for doing this include having quick pages, security precautions, and automated customer support portals.

Urges You to Pay Attention to Customer Experience

Speaking about your online experience, improving user experience is a fundamental SEO strategy that is becoming more important. Google began emphasizing user experience as a ranking factor. To assess whether you are offering or not offering a worthwhile interaction, Google will continue to employ the new Core Web Vitals and earlier variables like page speed. 

This concept is also used by Featured Snippets and other in-search components, which bring results, photos, and other data directly onto the search page.

For enterprises, you must concentrate on your client’s demands. What are they seeking to learn? How would they like to proceed? What further details, tools, or services can you provide them?

To rank higher, keep visitors on your site, and increase conversions. Also, always put your customers’ needs first. Your site will gain authority and attract more visitors the more frequently that happens. The cycle keeps on.

Improves Brand Awareness

When you boost your rankings, there is one ancillary factor aside from turning consumers into customers. This factor is called general brand recognition. The more touchpoints you produce simply by landing on the front page and moving up the rankings. Potential buyers will start linking your brand with those solutions even without going to your site.

This factor is crucial if you and other companies are bidding for the same search terms. When individuals enter queries or conduct direct searches for the good or service you provide, you want to come to mind. Additionally, if your competitors control those searches, they will likely receive organic sales.

The best thing you can do when first considering SEO for your company is to focus on longer variations of a search. For instance, you may target terms like “online accounting services for small business” or “top online accounting services for small business in the northwest” rather than aiming to rank for “online accounting services.”

They do indeed not bring in as much search traffic. But compared to the shorter, more popular word, they are far simpler to rank. You are more likely to go up for the shorter search phrase if you rank for lengthier alternatives. And all the while, you are increasing your target market’s awareness.

It Helps Keep You Informed

SEO is constantly evolving. Much like everything else involved in running a business. Search engines are upgrading, new parameters are being considered, and other companies are developing their positioning methods. This factor means that you must keep up with the latest developments, solutions, and best practices. Doing so ensures the successful use of SEO.

Although it may seem like more work, doing so improves your company because it keeps you up-to-date on online procedures. Since SEO is closely related to digital technology, much of what happens there might help you comprehend online trends and prepare for significant changes. Additionally, you learn more about your consumers, rivals, and the digital experience in general through your research and site improvements.

Since you will not be able to keep up with everything, there is no reason to drive yourself crazy trying. Keep an eye out for any significant developments, keep your attention on your industry vertical, and keep an ear to the ground. That much activity alone can keep you on track.

You Can Do It on a Budget

The fact that SEO may be implemented at a low cost is arguably one of its features. Yes, you can hire a specialist or add a position focused on SEO to your company. But you can learn and implement most of this yourself to get started. And the actual implementation is free. Save for the expense of hiring someone, a few subscriptions, or your own time.

Additionally, investing in SEO tools will benefit your company in the long run. Yes, things change frequently, but the fundamental techniques and approaches used in SEO should endure for many years with perhaps only minor adjustments needed. When executed, it can be the best long-term marketing strategies for your company, offering a consistent return on investment.

It’s Trackable

The overall ambiguity of return on investment is one aspect of traditional marketing that can be annoying. Traffic patterns determine the typical amount of views for billboards. Based on ranking systems, commercials measure total views. However, SEO is quantifiable and is simple to integrate into paid digital initiatives.

Now it will not be as simple as paid ads. And you will need to connect some of the dots on the backend of your website. Doing so enables you to see how your organic traffic is in sales. But with Google Analytics know-how, you can quickly set up various trackable conversions based on page views, order completions, click-to-calls, on-site ad clicks, etc.

You can utilize free tools to understand how people find you, what you are ranking for, and where there is space for growth when optimizing your SEO efforts. An example of these websites is Google Search Console. Deep dives into your site’s health are even possible here, which is yet another essential component of user engagement.

It Assists Other Marketing Campaigns

The LivePlan team will tell you a little secret: practically every online project includes some SEO study. Our SEO-related resources and efforts assist in informing decisions for other teams, whether it be paid, inbound (content on our website), outbound (content provided to clients), or product-related.

Every team’s research and ideas feed the urge to investigate a prospective search term or experiment with a fresh ad phrase. Testing what has proven successful naturally through other marketing channels will help you determine whether or not your SEO approach is effective.

It can provide you with information on growing trends in your business, consumer click-through rates, the most valuable parts of a product or service, and even what you should call a feature. Once more, you’re trying to optimize your website by learning what matters to your users. That can only assist in guiding your other marketing initiatives.

The Top 23 SEO Tools Software Currently Available

Serpstat

For SEO, PPC, and content marketing objectives, Serpstat is a growth-hacking platform. Serpstat will be an excellent option if you’re seeking an economical all-in-one solution to handle SEO duties, evaluate the competition, and manage your staff.

Since the program has gathered keyword and competition analysis data for every Google area worldwide, many professionals are now migrating to it. Additionally, Serpstat is renowned for having amazing characteristics. The most popular one is a tool called Missing Keywords, which shows you the keywords for which your rivals are ranking in the top 10 search results but you aren’t.

Pricing:

• Individual – $59 per month
• Team -$119 per month
• Agency – $479 per month

HubSpot Website Grader

The purpose of marketing is to increase website traffic and quality leads for the business. Because of this, as marketers, we must comprehend precisely what we may perform to raise that website’s SEO.

Enter your website’s URL into HubSpot’s Website Grader to instantly obtain a report card with useful information about your SEO efforts. From there, you may enroll in the HubSpot Academy SEO course, which instructs you on how to enhance the SEO and user experience (UX) of your website.

CRM Suite Pricing

*For Individuals and Small Teams

• Starter– $20/mo
• Professional- $1,781/mo
• Enterprise– $5,000/mo

SEMRush

Marketing SEO tools like SEMRush are frequently preferred. Experts like them because they make it simple to evaluate your ranks. These experts also like them to spot alterations and fresh prospects for rankings.

This SEO tool’s Domain Vs. Domain comparison, which makes it simple to compare your website to that of your rivals, is one of its most well-liked features. You will be able to compare terms and domains if you’re searching for analytics reports to assist you in better comprehending the search data, traffic, or even your rivals’ websites.

Utilizing the On-Page SEO Checker tool, you can quickly track your rankings and get suggestions for how to enhance the functionality of your website.

SEMRush Plans & Pricing

• Pro – $139.95 per month
• Guru – $249.95 per month
• Business – $499.95 per month

Screaming Frog

Discover the Screaming Frog SEO Spider, a powerful tool designed for comprehensive website analysis. It excels in auditing websites for SEO issues, providing detailed insights into on-page elements, broken links, and server responses.

Its standout feature, the custom extraction tool, enables users to gather specific data from websites effortlessly, making it an invaluable asset for SEO professionals aiming to streamline data extraction processes.

Screaming Frog Pricing

• $259 per year

Ahrefs

Ahrefs is a robust SEO toolset renowned for its comprehensive backlink analysis and keyword research capabilities. Its standout feature, the Site Explorer, provides detailed insights into competitor backlinks and organic search traffic, enabling users to refine their SEO strategies and enhance their visibility. This makes it an essential tool for professionals aiming to outperform their competition in search rankings.

Ahrefs Pricing Plans

• Lite – $129 per month
• Standard – $249 per month
• Advanced – $449 per month
• Enterprise – $14,990/year

Google Search Console

Google Search Console is a free tool that offers critical insights into website performance directly from Google. Its best feature, the Performance Report, helps users track search queries, clicks, and impressions, allowing them to identify trends and optimize their content for better search results. This valuable data helps improve site visibility and resolve technical issues.

• Free to use

KWFinder

KWFinder is a user-friendly keyword research tool that excels in identifying low-competition keywords with high search volume. Its intuitive interface and detailed keyword metrics help users discover valuable opportunities and tailor their content to target the most effective keywords. This feature is particularly beneficial for improving organic search rankings and driving targeted traffic.

• Basic – $49 per month
• Premium – $69 per month
• Agency – $129 per month

Moz Pro

Moz Pro is a comprehensive SEO suite offering tools for keyword research, link building, and site auditing. Its standout feature, the Keyword Explorer, provides in-depth keyword analysis and SERP insights, helping users discover valuable keywords and optimize their content strategy. This tool is crucial for enhancing search engine visibility and achieving SEO goals.

• Starter- $49/month
• Standard– $99/month
• Medium– $179/month
• Large– $299/month

Ubersuggest

By displaying the top-ranking SERPs, Ubersuggest, a particular keyword tool created by Neil Patel, enables you to identify keywords as well as the search intent behind them. From short to long-tail phrases, you can find the best terms to use on your website with hundreds of suggestions from this great free keyword tool.

Keyword volume, competition, CPC, and seasonal patterns are among the SEO metrics that Ubersuggest covers in its reports. This tool is useful for both organic SEO and paid PPC since it can tell you whether a keyword is worthwhile to target and how competitive it is.

Pricing:

• Individual – $12 per month
• Business – $20 per month
• Enterprise – $40 per month

Answer The Public

You may quickly choose subjects to write about for your blog using the best free SEO tools like Answer The Public. I’ve previously utilized this program to produce articles centered around particular keywords to rank higher online. Let’s say your industry is “fitness.” Using this free SEO tool, you may write articles about a variety of topics, like fitness, yoga, jogging, CrossFit, and exercise.

It’s excellent for discovering highlighted snippet possibilities. All you have to do is download this list and give it to the freelancer you hired to write content for you. One of the fastest ways to get SEO ideas for brand-new websites would only take you five minutes.

AnswerThePublic Plans and Pricing:

• Individual– $5/month
• Pro- $49/month
• Expert– $99/month

SpyFu

SpyFu is an insightful SEO tool that specializes in competitive analysis and keyword research. Its standout feature, the Competitor Keyword Matrix, reveals the exact keywords your competitors are targeting, allowing you to uncover new opportunities and refine your own strategy. This can be particularly beneficial for gaining a competitive edge and enhancing your SEO efforts.

Pricing:

• Basic – $39 per month
• Pro – $79 per month

Woorank

WooRank is a versatile SEO audit tool that provides a detailed analysis of your website’s performance and SEO health. Its comprehensive Site Review feature evaluates critical elements such as on-page SEO, usability, and mobile optimization, offering actionable recommendations to improve your site’s ranking and user experience. This tool is essential for identifying and addressing SEO issues to boost online visibility.

Pricing:

• Lite– $19.99/month
• Pro– $89.99/month
• Premium– $199.99
• Enterprise: Contact Sales

Majestic

Majestic is a leading tool for in-depth backlink analysis and link building. Its notable feature, the Trust Flow metric, measures the quality of backlinks by evaluating the trustworthiness of linking sites, which helps users build a stronger and more credible link profile. This is crucial for enhancing your site’s authority and improving search engine rankings.

Pricing:

• Lite – $49.99 per month
• Pro – $99.99 per month
• API – $399.99 per month

Google Trends

Google Trends provides valuable insights into search interests and trends over time. Its real-time data and trend analysis allow users to identify emerging topics and popular search queries, helping to inform content creation and SEO strategies. This tool is instrumental for staying ahead of market trends and optimizing content to meet current user interests.

• Free to use

SEOQuake

SEOquake is a powerful browser extension that provides instant SEO metrics and on-page analysis for any website. Its standout feature, the SEO Toolbar, offers a comprehensive overview of important metrics such as page rank, Alexa rank, and social media shares, enabling users to quickly evaluate and compare SEO performance. This tool is ideal for real-time assessments and competitive analysis.

• Free to use

Siteliner

Siteliner is a user-friendly tool that scans your website for duplicate content, broken links, and other SEO issues. Its unique feature, the Duplicate Content Checker, helps identify and resolve duplicate content issues, ensuring your site maintains high-quality and original content. This is crucial for improving search engine rankings and maintaining a good user experience.

• Free to use

Fat Rank

FATRANK is a straightforward tool designed to track keyword rankings and analyze your website’s search engine performance. Its key feature, the Rank Checker, allows users to see how their keywords rank in Google search results, providing valuable insights into the effectiveness of their SEO efforts. This helps users refine their strategies and improve their search visibility.

• Contact FAT RANK for current pricing.

Keywords

Keywords Everywhere is a handy browser extension that provides keyword data directly within your search engine results. Its most useful feature, the Keyword Metrics display, shows search volume, CPC, and competition data for keywords, allowing users to make informed decisions for their SEO and PPC campaigns. This tool simplifies keyword research and helps optimize your content strategy.

Pricing: 

• Silver– $6/month
• Gold– $25/month
• Platinum– $80/month

Surfer SEO

SurferSEO is an advanced on-page optimization tool designed to enhance content performance through data-driven insights. Its standout feature, the Content Editor, provides real-time recommendations based on top-ranking pages, helping users optimize their content for better search engine visibility. This tool is invaluable for refining content strategy and boosting organic traffic.

Pricing: 

• Essential– $89/month
• Scale– $129/month
• Scale AI– $219/month
• Enterprise- Contact Sales

Google Keyword Planner

Google Keyword Planner is a comprehensive tool for keyword research and ad campaign planning. Its key feature, the Keyword Suggestions report, delivers detailed data on search volume, competition, and keyword trends, enabling users to identify high-value keywords and optimize their PPC and SEO strategies. This tool is essential for effective keyword targeting and campaign optimization.

• Free to use

Linkody

Linkody is a backlink management tool that offers detailed insights into your link profile and competitors’ links. Its notable feature, the Backlink Monitoring tool, tracks new and lost links, allowing users to maintain a healthy link profile and address any potential issues. This is crucial for strengthening your SEO and improving site authority.

Pricing:

• Webmaster– $14.90/month
• Advanced– $24.90/month
• Pro- $49.90/month
• Agency- $99.90/month
• Agency XL– $153.90/month

Google Analytics

Even though Google Analytics has a subscription version, you can still manage your website’s SEO with the free version of the software. This is especially true if you combine Google Analytics and Google Search Console.

You can then utilize queries to find areas for improvement using the keywords and phrases that you want your website and web pages to rank for. By doing this, all of the SEO data for your website will be conveniently located and gathered.

• Free to use

UpCity Free SEO Report Card

The UpCity SEO Report Card is a comprehensive tool that evaluates and scores your website’s SEO performance across various metrics. Its standout feature, the detailed performance report, assesses critical factors such as keyword rankings, on-page SEO, and technical health, providing actionable insights to enhance your site’s search visibility. This tool is invaluable for identifying areas of improvement and developing a robust SEO strategy.

• Free to use

Final Thoughts

Finding the right SEO tool is crucial for your digital marketing success. Whether you are new to SEO or a seasoned professional, investing in the best tool for your needs can make a significant difference.

Consider what you require: basic tools for straightforward tasks, comprehensive tools for detailed analysis, or even paid tools with advanced features like competitor analysis and tools for content optimization.

When choosing from the best SEO tools software, think about your specific needs such as keyword ranking, keyword difficulty, and how each tool addresses SEO errors and page SEO. One of the best things you can do is type in a keyword and see how these tools help you rank for specific keywords, considering every ranking factor for Google.

To take your SEO strategy to the next level, we encourage you to explore these options and find great SEO tools that align with your goals. Don’t hesitate to invest in the right tool for SEO, as it will aid you in conducting keyword research, optimizing content, and ultimately achieving higher rankings. 

FAQs

What Are the Best SEO Tools for 2024?

The best SEO tools for 2024 include a mix of free and paid options that offer features for keyword research, site audits, ranking analysis, content optimization, and more.

How Can I Find the Best SEO Tool for My Needs?

To find the best SEO tool for your needs, consider factors such as your budget, specific requirements like keyword research or competitor analysis, and the level of detail and insights you need for your SEO efforts.

What Is the Importance of Keyword Research Tools in SEO?

Keyword research tools play a crucial role in SEO by helping you identify relevant keywords to target, understand search volume and competition, and optimize your content for better visibility in search results.

How Can an SEO Audit Tool Benefit My Website’s SEO Performance?

An SEO audit tool can help you identify technical issues, optimize on-page elements, improve site speed, and enhance overall SEO performance by providing actionable insights and recommendations for improvement.

What Features Should I Look For in the Best SEO Tools in 2024?

The best SEO tools in 2024 should offer a range of tools for keyword research, competitor analysis, backlink analysis, on-page optimization, rank tracking, and SEO insights to help you boost your site’s rankings and visibility.

Are There Any Free SEO Tools Available for Comprehensive SEO Analysis?

Yes, there are free SEO tools available that offer comprehensive SEO analysis, including keyword research, site audits, competitor analysis, and optimization tools to help you improve your site’s SEO performance without incurring additional costs.

How Can I Ensure Optimal Results Using SEO Tools in 2024?

To ensure optimal results using SEO tools in 2024, make use of a combination of tools that cater to different aspects of SEO, stay updated on industry trends, analyze data regularly, and implement best practices for SEO and content optimization.

Discover More With Softlist.io

Take your SEO strategy to the next level by exploring our other comprehensive blog posts about SEO tools and software. Don’t miss out on optimizing your digital marketing efforts—check out the hottest deals and discounts available now. Discover more with softlist.io and find the perfect tool to elevate your website’s performance today!