SEO Tools

Serpstat Cost: Is It Worth the Investment for Fixing Technical SEO Issues?

Posted by Mark Luz - Softlist.io Writer
Posted on April 4, 2025
Updated on April 4, 2025

Key Takeaways

Serpstat Provides Comprehensive Technical SEO Audits – It helps identify and fix critical SEO issues like site speed problems, indexing errors, broken links, and duplicate content.
Multiple Pricing Plans Cater to Different Needs—The platform offers Individual, Team, and Agency plans, making it accessible to freelancers, agencies, and large enterprises.
Includes Advanced SEO Features Beyond Audits – Users can access keyword research, rank tracking, backlink analysis, and API integrations for deeper automation.
Cost-Effective Compared to Hiring SEO Experts – The all-in-one platform provides a budget-friendly alternative to purchasing separate tools or outsourcing technical SEO.
Ideal for Both Beginners and Advanced Users – With a user-friendly interface, automation options, and white-label reporting, Serpstat suits SEO professionals of all experience levels.

Serpstat’s Technical SEO Features

Serpstat Cost: Is It Worth the Investment for Fixing Technical SEO Issues? Softlist.io

Serpstat offers a range of Technical SEO features to help optimize website performance, identify issues, and improve search engine rankings. Key features include:

1. Site Audit

Pages to Audit: Up to 1.5 million pages (Agency plan)
JavaScript Rendering: Available for Team & Agency plans
Page Audit: Identifies on-page SEO issues like broken links, duplicate content, and slow-loading pages
Maximum Pages to Scan: Unlimited in the Agency plan
Data Retention: Up to 100 months (Agency)

2. Rank Tracking

Position Checks: Track keyword rankings across desktop and mobile
Daily Updates: Monitor search performance in real-time
Competitor Rankings: Compare rankings against competitors
Project Migration: Easily transfer rank tracking data from another service

3. Backlink Analysis

Backlink Data: Check referring domains, anchor texts, and link quality

Batch Analysis: Analyze multiple domains at once (Team & Agency plans)

API Access: Automate backlink monitoring

4. API for Technical SEO (Team & Agency Plans)

Search Analytics API: Retrieve keyword and domain data

Backlinks API: Fetch link data for deeper analysis

Rank Tracking API: Automate ranking reports

Site Audit API: Integrate technical SEO checks into workflows

5. Advanced Tools & Reports

SERP Scraping: Extract search results for competitive analysis (Agency plan)

Keyword Lists: Store & manage keyword data (Team & Agency plans)

Scheduled Reports: Automate SEO reporting

White Label Reports: Fully customizable branding (Agency plan)

Now that we’ve covered Serpstat’s technical SEO features, let’s break down the pricing structure to see if it’s a cost-effective solution for your needs.Breakdown of Serpstat Pricing PlansSerpstat offers three main pricing tiers, each catering to different user needs, from freelancers to large enterprises. Here’s a detailed breakdown:

1. Individual Plan – $50/month (Best for Freelancers & Beginners)

Key Limits:

5 projects
100 searches per day (sites, keywords, and links)
10,000 position checks per month
30,000 pages for site audits
50,000 export rows

Core Features:

Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis
Basic reporting and tracking tools

Who It’s For:

Ideal for solo SEO specialists, bloggers, and small businesses needing fundamental SEO analysis

2. Team Plan – $100/month (Most Popular, Best for Agencies & Growing Teams)

Key Limits:

Unlimited projects
500 searches per day
50,000 position checks per month
150,000 pages for site audits
250,000 export rows

Additional Features Over Individual Plan:

API access for automation
AI tools, Batch Analysis, and Scheduled Reports
Share Access (50 users)
Billing by Invoice

Who It’s For:

Perfect for mid-sized businesses and agencies managing multiple clients

3. Agency Plan – $410/month (Best for Large Agencies & Enterprises)

Key Limits:

Unlimited projects
5,000 searches per day
500,000 position checks per month
1,500,000 pages for site audits
2,500,000 export rows

Exclusive Features Over Team Plan:

White Label Reports for client branding
Data Engineer Consultation for custom solutions
Phone Support for priority assistance
500 team members
Higher API limits and advanced automation options

Who It’s For:

Best suited for large agencies, corporations, and enterprises with extensive SEO needs

Now that we’ve explored Serpstat’s pricing, the next question is—does the cost justify the benefits?Is Serpstat Cost-Effective for Fixing Technical SEO Issues?Yes, Serpstat is a cost-effective solution for fixing technical SEO issues. It offers a comprehensive SEO audit tool that helps identify and resolve SEO errors like site speed issues, indexing problems, and broken links.How Serpstat Helps with Technical SEOFixing technical SEO issues is crucial for achieving better search engine rankings. Serpstat’s technical SEO audit allows you to analyze your website and identify SEO errors affecting your SEO performance. The audit helps by providing an in-depth analysis of factors like:

Site speed and loading times

Indexing and crawlability issues

Duplicate content and broken links

Page of your website structure and meta tag optimization

This SEO audit report provides a detailed report on the areas that need improvement, helping you refine your SEO strategy for a more successful campaign.Serpstat Pricing: Does It Justify the Cost?Serpstat offers three main plans, making it an affordable SEO tool compared to hiring an SEO company:

Individual Plan ($50/month): This plan is Great for freelancers and small businesses that need basic SEO audit and optimization features.

Team Plan ($100/month) – Best for agencies and growing teams managing multiple websites.

Agency Plan ($410/month) – Designed for large businesses needing advanced SEO and marketing platform features, including white label reports and API access.

Each plan has a free trial, so you can test it before committing.Why Serpstat is a Cost-Effective ChoiceInstead of paying for separate tools to help with website audits, content audits, and keyword research, Serpstat offers an all-in-one SEO platform that streamlines your SEO campaign.It’s a marketing tool that allows you to analyze your competitors, identify areas that need improvement, and stay one step ahead in the digital landscape.Final Verdict: Should You Invest in Serpstat for Technical SEO?Regarding fixing technical SEO issues, Serpstat offers a solid mix of features, automation, and insights at a competitive price. Whether you’re dealing with crawl errors, slow page speeds, or indexation problems, this tool can help you identify and resolve issues efficiently. But like any SEO investment, its value depends on your needs, budget, and how deeply you dive into its capabilities.If you’re looking for exclusive deals and promotions, subscribe to our website to stay updated on the best offers for Serpstat and other top SEO tools.Still exploring your options? Check out our detailed review of the Top 10 SEO Tools Software to compare Serpstat with other leading platforms and find the best fit for your strategy.Frequently Asked Questions

Does Serpstat Offer Any Discounts or Deals?

Serpstat occasionally offers discounts, lifetime deals, and special promotions, especially during holidays or through partner programs. Annual plans are also less expensive than monthly subscriptions.

Can I Use Serpstat for Competitor Analysis Alongside Technical SEO?

Yes, Serpstat offers competitor analysis tools that allow you to track rankings, backlinks, and keyword strategies of competing websites while simultaneously improving your technical SEO.

Does Serpstat Offer a Free Trial?

Yes, Serpstat offers a free trial with limited features. Users can test site audits, keyword research, and backlink analysis with lower data access than paid plans.

How Accurate Is Serpstat’s Data for SEO Analysis?

Serpstat provides reliable SEO data, but its accuracy may vary slightly compared to premium tools like Ahrefs and SEMRush. Its database is growing, and the insights are sufficient for most users to perform effective SEO optimization.

Is Serpstat Suitable for Beginners?

Yes, Serpstat has a user-friendly interface that makes it easy for beginners to perform keyword research, audits, and competitor analysis. It also offers tutorials and customer support to help users get started.

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