Social media is one of the best tools for managing your reputation and providing customer service. Social media management is no longer a luxury but a must-have, more important business function than ever before. Here are 21 social media management tools to make handling your marketing efforts less daunting in 2023.
What is the purpose of the Social Media Management tool?
Social media is a powerful tool for marketers to reach potential customers and increase brand awareness. However, managing all your social media profiles can be a daunting task. You must use a social media management tool if you are an entrepreneur or a small business owner with multiple social media accounts. This will help you manage multiple social media profiles from one place without any hassle.
The Social Media Management tool is a software that helps you manage your Facebook page and other social media accounts. This can be done manually, but it can be time-consuming if you have many accounts to manage. Brand on social media software is a crucial part of any business strategy. Social media marketing is an essential part of any brand’s marketing strategy.
The primary purpose of the Social Media Management tool is to save time. It allows you to schedule posts for multiple accounts at once. It monitors conversations on your pages so that you can respond quickly to any comments or questions posted by customers. With Social Inbox, you can keep track of all your messages from different services in one place. Ensure your content is up-to-date and relevant by making sure you have a social media management tool.
Another benefit of this software is that it provides analytics and reporting data on how well your posts perform compared to others in your market area. You can see what types of content get the most engagement and optimize future posts accordingly. Social Media Management Tools are the ones that make your life easier.
21 Best Social Media Management Tools for Businesses
Social media management tools help you schedule posts and track the performance of your social media efforts. These tools will also let you manage multiple accounts, so you don’t have to log into each account and post manually. These free tools will enable you to get more done in less time so you can focus on growing your business.
Social media management tools are not just for large corporations. Small businesses can also benefit from using a social media management tool to streamline their social media efforts.
The following tools can help you manage all of your social media channels from one place:
ContentStudio
ContentStudio is a social media management tool for Facebook, Twitter, and Instagram. It helps you create engaging content in minutes, schedule it, and track your results. With ContentStudio, you can easily create posts from templates, videos, and images, add hashtags and mentions, add calls to action, and even edit your posts after publishing them.
ContentStudio’s tools make it easy for you to easily manage your social media accounts. You can schedule updates in advance so that you don’t have to spend time managing each of your social media accounts every day. You can also track the performance of your updates so that you know what works best for your audience.
ContentStudio has been designed to make it easy for anyone to use this software, even if they’ve never used any social media management tool before. It’s also perfect for small businesses that want to manage multiple social media accounts but need more time or resources to do so effectively.
Pricing
- Starter: $25/month
- Pro: $45/month
- Agency: $99/month
Stay organized and get more done in less time with our simple yet powerful all-in-one social media tool for agencies, brands, and marketers.
SocialPilot
Source: www.socialpilot.co
SocialPilot is a social media management tool that helps you schedule and publish posts on Facebook, Instagram, Twitter, Pinterest, LinkedIn and other social networks. With SocialPilot, you can easily manage multiple accounts and schedule your posts in advance. Landing pages are the key to converting visitors into customers. With a landing page builder, you can create high-converting landing pages in minutes without any design or coding experience.
SocialPilot is the best Facebook management tool to help you automate your business growth. It is a powerful software that helps you manage all your Facebook accounts in one place.
You can create a visual content calendar in advance, add hashtags, and monitor what others say about your business. You can also manage multiple accounts at once with this tool. SocialPilot lets you manage multiple accounts from one place, and it’s easy to use with a great UI/UX. You can also add/remove team members from within the app.
Pricing
- Professional: $25.50/month
- Small Team: $42.50/month
- Agency: $85/month
- Agency+: $170/month
Tailwind
Source: Medium
Tailwind is a social media management tool that can help you grow your Pinterest and Instagram accounts. You can schedule pins and posts to be posted at the best times, get social media scheduling and analytics on your account, and more.
Tailwind has a free 14-day trial, so you can try it before deciding if it’s worth purchasing. Once you sign up, you’ll get access to their free Instagram scheduler, which lets you set up multiple campaigns and post them to multiple accounts simultaneously.
The Tailwind app has been designed to make finding new content easy and sharing it with your audience. It’s great for bloggers and small business owners who want to save time by automating their social media posting.
Pricing
- Contact Tailwind for pricing details.
Create better marketing in half the time with a tool that writes for you, designs for you, and even gives you a plan for growth.
CoSchedule
Source: CoSchedule
CoSchedule is a social media management tool that allows you to schedule social media posts using a drag-and-drop calendar. The tool supports multiple social media platforms, including Facebook, Twitter, Tiktok, LinkedIn and Instagram. You can use CoSchedule to schedule posts in advance or to create a backlog of content for later posting or optimal posting times.
CoSchedule makes it easy to organize and track your content calendar and schedule posts on Facebook, Twitter, Google+, Instagram, LinkedIn, and WordPress. With CoSchedule, you can also collaborate with your team members to ensure everyone is on the same page.
It also has additional features that make it even more powerful and valuable, such as creating sharable calendars and a visual dashboard that displays how well your content is performing.
Pricing
- Free Calendar
- Social Calendar: $19/month
- Content Calendar: Call
- Marketing Suite: Call
Sprout Social
Source: sproutsocial.com
Sprout Social is one of the best social media management tools that helps businesses grow their brands, engage with customers, and drive conversions through social media. Sprout Social is another social media tool that provides a suite of social listening, engagement, and analytics tools.
It’s a robust solution with many features perfect for agencies and people with multiple clients.
Sprout’s features include in-depth analytics, social media listening, team collaboration, and posting features. The platform also integrates with Google Analytics to track your social media efforts from one central location.
Pricing
- Standard: $249/month
- Professional: $399/month
- Advanced: $499/month
- Enterprise: Contact website for pricing details
Discover the most robust and cohesive social media business solution, built to scale. Upgrade as you grow or cancel anytime.
EClincher
Source: G2
EClincher is a social media management software that helps you grow your brand and boost sales. With EClincher, you can easily manage multiple social media accounts of any size, schedule posts and automate your marketing campaigns.
EClincher helps you manage your social media marketing by giving you a single dashboard to view all of your accounts. It also allows you to schedule posts and track the performance of your campaigns. You can even create custom reports based on your needs. The best part is that EClincher is easy to use and very affordable!
You can also use EClincher as an ad social media manager for Instagram, Facebook and Twitter campaigns (this feature isn’t free, but discounts are available). This makes it easy to set up ad campaigns, track how many impressions they receive, and how much money they make for your business
Pricing
- Basic: $65/month
- Premier: $175/month
- Agency: $425/month
eclincher is a social media management platform offering the best tools to publish, schedule, analyze & create content all in one dashboard
Sendible
![We've Been Using Sendible for Social Media Management for 7+ Years. Here's Why [In-Depth Sendible Review] - Idunn | Drive. Engage. Convert. Idunn | Drive. Engage. Convert.](https://lh6.googleusercontent.com/tPq3USnrEL4xscyldTdZKOBUYynhUSIsPRo1QRREN1nrWZQXxtKkNbUMBW1OHR9ZfWQ2paW8sfsrFfFH3PVBeSTD0oeZ3UoifuL4F97oMZ44q3ZBIwieaHgjJpv2MO0g3K3c0gr9ZgbkqDE1vPmizK4 "21 Best Social Media Management Tool For Businesses 13")
Source: PC Mag
Sendible is one of the top social media management tools that allows you to manage all your social networks in one place.
It’s a great tool for marketers, small businesses and agencies with multiple social accounts and must manage their time efficiently.
Sendible has many features that can help you grow your business on Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram.
You can use Sendible to schedule posts, track mentions, monitor hashtags and keywords, manage multiple accounts and even create reports!
Pricing
- Creator: $29/month
- Traction: $89/month
- White Label: $240/month
Grow your audience, attract new customers, and reach your social media goals with an all-in-one platform.
Later
Source: Influencer Marketing Hub
Later is a social media management tool that allows you to schedule posts in advance. It’s great for bulk uploading content, scheduling events, and keeping track of your activities.
Later, it has been designed especially for bloggers who must post regularly on multiple platforms and manage their time efficiently. It helps you save time by automating repetitive tasks such as posting from RSS feeds or sharing your new blog posts on social media.
Later, it lets you schedule posts to multiple accounts simultaneously. You can post images, GIFs, videos to Instagram and text-only posts to Facebook and Twitter. Later, it allows you to see what posts have been shared by your followers, so you know which ones are most effective at driving engagement.
Pricing
- Starter: $25/month
- Growth: $45/month
- Advanced: $80/month
Whether you're a social media pro or just getting started, Later has you covered. The best social media marketing app, influencer marketing management platform & Link in Bio tool.
Zoho Social
Source: Zoho
Zoho Social is a social media management tool that allows you to manage your Facebook and Twitter accounts. You can easily schedule posts, track your content’s performance, and manage multiple profiles.
Zoho Social is an all-in-one social media management suite that lets you manage multiple accounts on Facebook, Twitter, Google+, and LinkedIn in one place. With this powerful tool, you can schedule posts across multiple channels, import your existing content into Zoho Social, analyze the performance of your posts, and monitor brand mentions and trends.
Zoho Social is an easy-to-use yet powerful tool that helps you manage all aspects of your social media activities quickly and efficiently. It offers many valuable features, such as scheduling posts across multiple channels, importing existing content into Zoho Social, analyzing the performance of your posts, monitoring brand mentions and trends, adding notes to each post, etc.
Pricing
- Standard: $10/month
- Professional: $30/month
- Premium: $40/month
A unique and powerful suite of software to run your entire business, brought to you by a company with the long-term vision to transform the way you work.
Post Planner
Source: www.postplanner.com
Post Planner is a complete social media management tool that helps you schedule and share content on Facebook, Twitter, LinkedIn, Pinterest, and Google+. It also provides insights into your audience’s interests and preferences.
Post Planner is a powerful social media management tool that allows users to schedule posts across multiple platforms with just one click. Users can easily schedule posts for each social media network in advance, so you don’t have to worry about missing substantial updates.
Post Planner also provides various analytics tools to help you measure the effectiveness of your content-sharing efforts. You can track the number of clicks per post and how many social media impressions each post receives. The analytics feature also tracks the engagement rate by showing how many people liked, commented, or shared each post.
Pricing
- Single: $3/month
- Starter: $7/month
- Growth: $27/month
- Business: $47/month
- Enterprise: $197/month
Schedule a month of posts in 5 min. Watch your Likes & followers grow. With AI-powered post creation, scheduling and recycling, you will spend 80% less time working.
Loomly
Source: PC Mag
Loomly is an all-in-one social media management platform that allows you to schedule, create, and publish content on multiple platforms.
If you’re looking for a way to streamline your social media content presence, Loomly can help. The software offers a full suite of tools for managing each of your accounts on Twitter, Facebook, LinkedIn and Instagram.
In addition to scheduling posts, you can also use Loomly’s built-in analytics tools to track how well each post performs — including which days and times are most popular for posting — so that you can optimize future posts accordingly.
Pricing
- Base: $26/month
- Standard: $59/month
- Advanced: $129/month
- Premium: $269/month
- Enterprise: Request
Reach new audiences and build your brand online with Loomly's easy-to-use social media management platform.
HubSpot
Source: Trujay
In addition to its award-winning customer relationship management software, HubSpot offers social media management software that lets you connect with your followers on different social media platforms like LinkedIn, Facebook, Instagram, and Twitter. Increase your social media ROI by having meaningful conversations and replying to every mention. Set up keywords for effective tracking across diversified mediums, then schedule at the best times and post content directly from CRM—all within one application! You can compare your social media marketing performance with a full range of metrics through the HubSpot platform.
Pricing
- Free Tools
- Starter: $18/month
- Professional: $800/month
Transform your business into a revenue generating machine by creating delightful customer experiences.
Hootsuite
Source: Talkwalker
Hootsuite is a social media management tool that allows you to schedule posts and track conversations across multiple networks. You can also view the performance of your content, identify trends in your followers’ interests, and engage with them on a deeper level. Hootsuite allows you to manage multiple accounts from one platform so that you can manage all your social media accounts in one place.
One of the best features of Hootsuite is its analytics dashboard, which will allow you to see how many people have seen your posts and how much engagement they get.
Hootsuite provides an intuitive dashboard that makes it easy to schedule posts and monitor your brand’s online presence.
Pricing
- Professional: $99/month
- Team: $249/month
- Enterprise: Custom
Quickly and easily show which campaigns drive the most leads and conversions with Advanced Analytics. Plus, view your organic, paid, and web metrics in one dashboard.
Agorapulse
Source: www.agorapulse.com
Agorapulse is a social media management tool that helps you manage your Facebook, Instagram, Twitter, Google+, LinkedIn, and Pinterest accounts. The software makes social media management easy and efficient by allowing you to post to multiple networks at once, schedule posts in advance, track your results and more.
It allows you to manage multiple social media profiles from one place. Agorapulse is easy to use and has a clean interface. You can also create custom posting schedules for each profile so you don’t have to spend time on repetitive tasks. The tool will help you automate your account posting process, saving time and providing more opportunities for engagement with followers.
The software also has built-in analytics tools that track engagement by posting time, topic or location. If you want to get more advanced with analytics and engagement features, Agorapulse integrates with Google Analytics to get a deeper analysis of your social media performance.
Pricing
- Standard: $49/month
- Professional: $79/month
- Advanced: $119/month
- Custom: Custom
Buffer
Source: Buffer
Buffer is one of the most popular social media management tools for marketers. It has free trials free plans also paid plans for higher volume uses.
Buffer lets you schedule posts to Facebook, Twitter, LinkedIn, and Instagram from your desktop or mobile device.
Buffer’s scheduler makes it easy to plan ,and schedule content at times when you know your audience will be online. The tool also offers a handy analytics dashboard to see how each post performs on social media. Buffer also offers analytics data on how your content is doing, which is essential for measuring the effectiveness of your social media marketing efforts. Marketing tools can help you sell more products, attract new customers and increase sales.
Pricing
- Free
- Essentials: $6/month
- Team: $12/month
- Agency: $120/month
Lately
Source: G2
Lately, it is a social media management tool that lets you schedule posts and engage with your audience. It’s best used for managing one or two Facebook pages and works well for businesses that want more control over their social media presence.
Lately allows you to post directly from the web app or use their Chrome extension to schedule posts. The service offers granular control over each individual post: You can choose your audience, add hashtags, and include links and photos.
Lately also offers analytics and insights into your social media engagement, which may be valuable if you’re managing multiple accounts or just looking to improve your current strategy.
Pricing
- Lite: $39/month
- Starter: $99/month
- Pro: $179/month
- Enterprise: Contact Website
MavSocial
Source: mavsocial.com
MavSocial is a social media management tool that helps users manage their Facebook, Twitter, Instagram, and more accounts. It is designed to help you increase your online presence and engagement.
MavSocial allows you to schedule posts in advance, view reports and analyze allows you with the option to post pictures from your desktop or smartphone.
MavSocial also offers powerful reporting capabilities that allow you to see detailed statistics about your social media efforts. With the report builder tool, you can build custom reports that give you exactly the data you need to measure your ROI and make smart business decisions.
Pricing
- Pro: $78/month
- Business: $249/month
- Enterprise: 499/month
MeetEdgar
Source: meetedgar.com
MeetEdgar is a great social media management tool that helps you schedule and share your blog posts, YouTube videos, Facebook updates, Tweets and more.
MeetEdgar was built to make social media marketing easier. You can use the free account to get started, then upgrade when ready for more features like analytics, collaboration tools, and unlimited scheduling. MeetEdgar helps you organize your content so it’s easy to post at the right time. You can also set up automatic publishing, so your team always has fresh content to share.
MeetEdgar also allows you to collaborate with multiple team members and stay on top of what they are sharing. If you want to grow your social media presence and manage all your accounts in one place, MeetEdgar should be at the top of your list.
Pricing
- Eddie Annual Plan: $24.91/month
- Edgar Annual Plan: $41.58/month
Falcon.io
Source: Crunchbase
Falcon.io is a social media management tool that helps marketers and business owners manage their Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest accounts from one single dashboard.
Falcon.io is the best Facebook management tool because it allows you to connect all your social media profiles in one place and automate the posting process. It also has many other features that can help you get more traffic on your website, increase your brand awareness, generate more leads, and make more sales.
Easy-to-use interface, powerful features, and affordable pricing make Falcon.io the best choice for marketers looking to save time while increasing their ROI.
Pricing
- Premium: $5000/month
- Pro: $3000/month
- Plus: $1500/month
Sprinklr
Source: G2
Sprinklr is a social media management tool that allows users to manage their brand’s presence across multiple channels, including Facebook, Twitter, Instagram, and LinkedIn. With Sprinklr’s Social Engagement Console, brands can monitor the performance of their competitors and influencers while tracking their brand’s performance across each platform.
The software also offers analytics tools that allow users to understand which posts perform best on each platform. Sprinklr also has built-in features like analytics, scheduling tool, and automation that make running your social media marketing campaigns easy without hiring a team of experts.
Pricing
- Advanced (Self-service only): $249/seat/month
- Enterprise: Request a quote
Salesforce Social Studio
Source: G2
HubSpot is a social media management tool that helps you track and manage your social media marketing campaigns. It is one of the best Facebook management tools available on the market today. HubSpot’s platform offers many features, including content marketing, social media management, analytics, lead generation, and more.
It’s an all-in-one marketing software that includes tools for managing your social media accounts, creating content, tracking and measuring your performance, and more.
HubSpot also has a free version of its software called HubSpot CRM. This is great for small team businesses who want to manage their social media and customer interactions but don’t need all the features of the paid version.
Pricing
- Contact Salesforce Social Studio for pricing details.
Conclusion
Whether your company is relatively new to social media or has fully embraced it, these tools can help you boost your social media presence and interact with your audience. Few things are more critical to the success of your business than a lasting, beneficial online reputation, and that starts by properly managing your social media accounts.
We hope this article has been useful and helped you evaluate which tools you might like to use for your social media marketing project. For more information about these excellent tools, visit our website for more blogs. When you’re ready to start, try one of these tools and let us know your thoughts!
FAQ
How do Social Media Management Tools Help Your Business?
Organizations use social media management tools to manage their various social media accounts and campaigns effectively. The tools allow organizations to schedule posts, track follower interactions, and monitor social media analytics reports. Social media management tools are used by businesses to save time and effort in managing multiple social media channels. Most social media management tools allow you to manage your profile from one place instead of logging in multiple times for different channels.
What is the best Social Media Management Tool?
Social Media Management Tools are used to increase the productivity of your marketing team and help them save time by automating repetitive tasks. Social Media Management Tools like Hootsuite and SproutSocial can help you manage multiple accounts and schedule your posts. They also provide analytics on your social activities so that you can track the success of your campaigns.
Why is Social Media Management popular?
Social media management is using social media companies to manage a company’s social media accounts. These companies help businesses to increase brand awareness and gain more customers. Social media management can include posting updates, monitoring mentions, replying to messages, scheduling posts, and monitoring performance metrics.
Social media management helps companies increase their online presence by improving their reputation, providing customer service, and increasing brand awareness. This also helps in increasing sales and improving customer engagement.
