No matter how complex your tech stacks are, all businesses have the highly needed email marketing tool. However, regardless of which tool you use, email marketing isn’t the easiest of disciplines.
Getting someone to read an unsolicited email in this day and age is a difficult task since not everyone is willing to pay attention to an extra notification they most likely didn’t ask for. In fact, most people aren’t.
Typically, outbound email campaigns have an open rate that ranges from 15-25% – which isn’t bad but also means that a large portion of email campaigns are never read.
Most outbound marketing emails are either flagged as spam or junk, some are briefly read, while others get no attention at all, and there are various reasons for this. Let’s explore what outbound email campaigns are and what you might be doing wrong in yours! Outbound Email Campaigns
What are Outbound Email Campaigns?
Outbound email campaigns are a marketing technique that helps businesses promote their products or services to potential customers through emails.
The difference between outbound and inbound email campaigns is that with inbound, customers contact the business and show interest in their products or services and then the business sends them more information regarding their products or services through emails.
Outbound campaigns are those emails in which the business contacts potential customers – often unsuspecting customers who may not even know about the business. Another name for some outbound campaigns is “cold email campaigns.”
Outbound email campaigns are a great way of gaining visibility with new audiences but that is only the case if the message is sent across the right way. Outbound email campaigns are also cost-effective and can have a massive impact.
While people may mindlessly scroll social media, they are more focused when checking emails – if the email seems interesting. Email is still the primary form of communication for any profession. For this reason, 38% of brands are increasing their email budget.
So why exactly are you unable to strike a chord with your email recipients? There are multiple reasons why potential customers are ignoring your outbound emails.
Spam Filters Catch Your Email
Most email hosts filter incoming emails so that users are only checking emails that are relevant to their personal and work lives. This includes filtering out promotional content, which can often be part of Outbound Email Campaigns. By doing so, email hosts improve the user experience and help users access emails that are of high priority, allowing them to stay focused.
